Oct 2023 – Oct 2024 · 1 yr

• As Global Head of Product Marketing for HARMAN Automotive, I architected storytelling frameworks that:
• Unified cross-functional teams across 15+ time zones into cohesive narrative alignment
• Translated complex engineering innovations into C-suite value propositions
• Designed immersive journey frameworks spanning 3 demo vehicles and multiple experience zones
• Crafted technical-to-executive translation frameworks
• Delivered 100+ executive presentations during multiple CES editions
• These battle-tested methodologies now form the foundation of The Storytelling Tribe's automotive-grade storytelling approach.

May 2022 – Oct 2023 · 1 yr 5 mos

Feb 2021 – May 2022 · 1 yr 3 mos

• Responsible for the direct-to-consumer (D2C) activities in EMEA to promote our Car Audio experiences in Europe for all OEMs. Promotion of our iconic brands (JBL, harman kardon) and products sold to OEMs under license.

Mar 2018 – Feb 2021 · 2 yrs 11 mos

• As Senior Director Customer & Content Marketing, I'm an experienced, customer-obsessed marketing pro who can drive tailored and holistic customer engagement marketing plans to help our Customer Business Units to sell Harman/Samsung suite of technologies, and drive Harman/Samsung Share of Mind across multi-channels.
• In this mission, I head 2 teams:
• The Content Marketing team, responsible for developing and sharing relevant, valuable, and engaging content required by other parts of the organization, in order to help our sales team in acquiring new customers or increasing business from existing customers.
• The Customer Marketing team, responsible for developing a Customer Marketing Plan, which will support Harman Customer Business Units (CBU’s) in generating more business and selling more technologies.
• My daily job is to guide their multi-country teams to design the marketing strategy and execution of a portfolio of technologies, aligned with the technology and customer lifecycle and support the revenue goals from start to finish.
• Ideation and communication are my major strengths.
• Always looking for new ideas, always trying to think out of the box in order to improve a situation or find new solutions of opportunities, I also love communicating them to a large or small audience.

Dec 2012 – Mar 2018 · 5 yrs 3 mos

• Harman, through its infotainment division, is the worldwide leader of in-dash navigation and infotainment systems. We supply biggest brands in the world such as VW, Audi, BMW, Mercedes-Benz, Toyota, etc.
• My responsibility, in this newly created position within Harman, is to manage all marketing activities in Europe for the Infotainment division, in order to increase take rates of Harman infotainment systems in the compatible cars sold in Europe.
• This includes:
• establishing relationship with automakers' marketing teams (Europe HQ and sales offices in major EU markets);
• creating marketing plans and defining budgets to support their own marketing activities;
• develop tools and actions in collaboration with automakers, including movies, brochures, dealer tools, POS material, on-line tools, dealer incentives, dealer trainings;
• organize events to present our marketing capabilities;
• participate to automakers' press events to enhance our visibility;
• hire team members to enhance our support.

Oct 2010 – Nov 2012 · 2 yrs 1 mo · Paris Area, France

• Responsible for Trade marketing management of all TomTom's automotive accounts in EMEA.
• Strategic missions:
• Responsible for marketing strategy in EMEA: budget definition and allowance, communication axis, priorities set-up, etc.
• management of all on-line activities for the BU, including creation of a dedicated website
• Operational activities:
• Management of a team of 10 people
• Responsible for relationship between TomTom's customer care and OEs
• development of a set of tools to support sales team in acquisitions
• organization of TomTom's booth at major motor shows in Europe
• Achievements
• doubled content sales at Renault through POS material development and on-line activities
• launched a complete plan to support new product introductions at Fiat GA and Mazda, including relationship building, POS material, movies, etc.
• support actively sales team by organizing successful customer events

Mar 2010 – Oct 2010 · 7 mos · Paris Area, France

• Responsible for communication and marketing within the TomTom Automotive Business Unit for French car OEs.
• Strategic activities:
• Define marketing strategy for the French market in order to achieve the BUA business objectives.
• Tactical/Operational:
• Develop set of tools and actions in order to strengthen relationship with partners or build it with prospects; to improve sales of products, content and services at customers according to a defined forecast, and within a defined marketing budget.
• Project management of main marketing events/ road shows
• Achievements:
• Renault: Map & content revenue x8 in one year
• Built strong relationship with Renault teams
• Successfully prepared Carminat TomTom Live launch: Training tools, web, Customer Care, movies, press releases, etc.
• Organized TomTom's presence at Paris Motor Show (Renault & TT stands)
• Developed new revenues streams both on-line and at dealers

Aug 2008 – Mar 2010 · 1 yr 7 mos · Paris Area, France

• Responsible for Automotive Marketing in EMEA region.
• => Marketing strategy definition to support automotive sales team activities:
• Define a partner relationship strategy that meets Tele Atlas long term objectives
• Gather and understand product requirements from all automotive players to derive an Automotive strategy and priorities for product management
• Influence the automotive partners to base their roadmap on Tele Atlas capabilities and strong points
• Prepare and lead marketing negotiations with Tele Atlas navigation partners
• Spot business opportunities and discuss them with platforms and partners
• Make the map data/supplier an important choice criterion in the consumer and indirect customer buying decision needs
• => Market intelligence: product and market analysis, TA's product offering vs competition
• => Organization of events with key customers and prospects to present TA's products
• => Lead generation and management through internal tools and external agency
• => Press relations: press conferences, interviews, press tours (press speaker for France)

Feb 2006 – Jul 2008 · 2 yrs 5 mos · Paris Area, France

• Management of local marketing budget, and co-marketing budgets related to partners
• Marketing strategy definition and setup in channels (retail and automotive)
• Strong relationship building and common marketing activities with Tele Atlas’ partners (such as Mio, TomTom, Navman, Asus, etc.) in order to grow Tele Atlas’ brand awareness through their product communications and their trade marketing actions
• Negotiation with retailers to integrate brand logo and message in their communication tools (both above and below the line)
• Responsible in Europe for France-based key accounts (ViaMichelin, Mappy, Archos, Kapsys)
• Development of 2 ‘shop-in-shops’ within the biggest e-commerce websites (unique in Europe)
• Management of a 5 people field team (training and animations in retail outlets, market information gathering)
• Press relations: press conferences, interviews, press tours (press speaker for France)

Nov 2004 – Dec 2005 · 1 yr 1 mo · Paris Area, France

• Responsible for Navigation and Multimedia after market ranges sold in France.
• Responsible for marketing opérations, communication and promotion of navigation and multimedia ranges
• Training and product support for sales team
• New ranges presentation to retail buying managers, and outlets during roadshows
• Press relations: press conferences, interviews, press tours
• Competition analysis
• Feedback and analysis to central marketing (market, competition, new business opportunities)

Nov 2001 – Oct 2004 · 2 yrs 11 mos

• Responsible for notebook range sold in Europe under Packard Bell brand (consumer area).
• Long term and mid term product orientations definition, market demand analysis. Creation of product and technology roadmaps
• Direct relationship with far-east ODMs. Definition and setup of the notebook platforms (technical characteristics, design, technological orientations)
• Management of products lifecycle (orders and stocks by country, sales forecasts)
• Technology and competition analysis
• Responsible for pricing in French, German, Swiss, Austrian, Belgium and Dutch markets
• Key customers visits in countries

Sep 1998 – Nov 2001 · 3 yrs 2 mos

• Responsible for product definition (Desktops & Notebooks) sold in France by retail. Internal “Product Manager of the Year” awards in 2000 and 2001.
• Press relations: press tours, press events
• Sales team training on products and technologies
• Market and competition analysis

Apr 1996 – Sep 1998 · 2 yrs 5 mos

• Responsible for around 300 customers in south-east of France (Rhône-Alpes and Provence-Alpes Côte d’Azur)
• Packard Bell range promotion to sales forces in shops and regional purchasing
• Responsible for a team of additional sales people in peak seasons

Dec 1992 – Apr 1996 · 3 yrs 4 mos

• Sales to end-users of computers, printers and accessories