Oct 2016 – Apr 2022 · 5 yrs 6 mos · Kolkata Area, India

Oct 2015 – Oct 2016 · 1 yr · Ahmedabad

Jul 2013 – Sep 2015 · 2 yrs 2 mos

• The role is accountable for P&L of the business operations and requires to -
• 1. Rebuild the marketing department from the ground up including people development, metric setting and brand development.
• 2. Identify addressable areas of market opportunity over the next 2-3 years thru robust, fact-based market intelligence.
• 3. Craft a credible and compelling forward looking vision, strategy, direction and thought leadership.
• 4. Train and enable the field with compelling messaging, positioning, demos and collateral for them to effectively “value sell” against the competition.
• 5. Support demand generation initiatives thru internal and external events, drive qualified and closable pipeline for the solution.
• 6. Spearhead and implement the Social Media Strategy to complement and scale market awareness and demand generation to proactively and actively engage the core community of customers, specifier’s and relevant stakeholders.
• 7. Implement high impact product launches in interior infrastructure segment and customer relationship programs to create significant market momentum.

Jan 2011 – Jul 2013 · 2 yrs 6 mos · Greater Delhi Area

• The Country and International Head role at Greenply (Decoratives) is accountable for the P&L structure of the business operations. The company offers a high level of empowerment to an individual to design the organisational priorities (both business and people) in order to deliver the overall corporate vision set by the board. As CIH, the incumbent reports to CEO/JMD of the company and is also responsible for building a strong network of connections across various spheres, in order to help in fulfilling the long term objectives of the organisation.

Nov 2007 – Jan 2011 · 3 yrs 2 mos

• Designed, developed & implemented from scratch a new channel management & customer development strategy targeted at driving sustainable growth in the fast emerging organized trade channel. Led cross functional teams across sales, supply chain, finance, trade marketing & customer development to design & deploy a new customer management/operational system distinct from Greenply’s conventional sales systems; customized to meet the business needs of the organized trade partners while delivering competitive advantage at the point of sale for mutual sustained & profitable growth.

Oct 2004 – Oct 2007 · 3 yrs

• Spearheading the setting up & consolidation of India operations for consumer electronics products.Devising Overall Business Strategy, Team Building, Pricing/Costing/Sourcing and Products Launches with a strong focus on building up topline.

Jan 1994 – Oct 2004 · 10 yrs 9 mos

• Formulate plans to achieve financial goals in terms of volume, revenue and operating profits.
• Analyze market trends and Implement innovative schemes to maintain dominant market share.
• Effectively plan product reach parameters and create a distribution footprints to counter competition.
• Consolidate and streamline the trade marketing functions for generating sales and customer satisfaction.
• Ensure effective commercial and credit controls for overall smooth operations and securitising the business.
• Mobilize team efforts to develop subordinates for taking larger roles and be successful managers

Apr 1986 – Dec 1993 · 7 yrs 8 mos

• Managed the Area sales and distribution, strategy development and implementation for Consumer Electronics, Bihar and Home Appliances in East.
• Identified & networked with reliable distributors for achieving preset goals on Sales, Distribution & Visibility in existing & emerging channels of distribution.
• Led and groomed the sales team, providing inspirational leadership, constantly motivating it to achieve the sales targets while setting up new milestones.
• Effectively carried the responsibilities of managing the potential accounts and smartly executing well-designed market development plans.