Apr 2023 – Nov 2023 · 7 mos · Pune, Maharashtra, India · On-site

• Creating the go-to-market strategy for the full product range. Building the brand messaging and marketing plans for each offering. I have ownership of the marketing plan execution.

Jan 2016 – Present · 10 yrs 5 mos · Pune

• MarketAxis works with B2B organizations to drive growth and build their brand. We have created a popular training program called B2B Growth Essentials that enables participants to achieve breakthrough growth.
• Working with my team of fantastic consultants and for clients in the USA, Canada, the UAE, and India, I'm excited to be taking on new challenges all the time. My work gives me the opportunity to ideate and execute new brand launch, positioning, content strategy, content writing, digital marketing and social media projects - for small and large clients across sectors.

Feb 2014 – Dec 2015 · 1 yr 10 mos · Pune Area, India

• As Chief of Marketing at GS Lab, my focus is on defining marketing strategies that will help to achieve sales targets and corporate goals. These strategies feed into a marketing plan which I execute, with responsibility of outcomes and budgets.
• At a strategic level, the positioning and communication themes for the company, and for specific services and products are conceptualized. I also make a choice of the different media that will help to reach out to target audiences.
• The marketing activity plan is then executed through a variety of media and channels, including content marketing, social media, events, and through industry associations.

Sep 2009 – Jan 2014 · 4 yrs 4 mos · Pune Area, India

• UK Trade & Investment is a British Government department with over 90 offices worldwide. For over 4 years, I headed the office in Pune, India.
• My primary focus was to attract high quality inward investment into the UK. The sectors of focus were ICT, Automotive, Creative Industries and Life Sciences.
• My team supported British companies looking to enter the Pune market, by providing local market intelligence and introductions to relevant contacts. We also worked to foster partnerships between British and Indian organizations in education and research.
• During my tenure at the British Trade Office, I had the opportunity to handle the Royal Visit of the Prince of Wales and the Duchess of Cornwall to Pune, as well as a number of British Ministers.
• I worked closely with trade bodies such as MCCIA, TiE and Nasscom to build UK-India business and educational links.

Jun 2008 – Aug 2009 · 1 yr 2 mos

• Edge Partners is the vehicle of transformation for fast growing companies all over the world! At Edge Partners, we work mainly with technolgy companies or B2B marketers, and provide them with action oriented strategy consulting for their marketing programs. We also deliver on the promises we make, by taking complete charge of execution.
• Our services include:
• Launch strategies and programs.
• Market entry programs.
• Marketing communications.
• Sales management & channel management.
• Market research.
• Events and lead generation.

May 2006 – Aug 2009 · 3 yrs 3 mos

• Provide consulting and content creation for clients globally.
• Specialized in content creation for Destination Marketing, for tourism boards and travel companies.
• Ad Astra Media publishes www.winningedgemagazine.com - a leading portal focused on sales and marketing in India.
• Organize Seminars and Workshops under the banner 'Winning Edge Knowledge Series'.

Mar 2004 – Feb 2006 · 1 yr 11 mos

• Compulink Systems Ltd is an IT company creating enterprise application products for services execution management. I was managing the marketing communication and corporate communication functions, that included PR, marketing collateral creation, event management and branding.

Jan 2002 – Jan 2002 · 0 mo

Jan 2001 – Jan 2003 · 2 yrs

Jan 1992 – Jan 2001 · 9 yrs