Sumi Shaw

Co-Founder

Bengaluru, Karnataka, India4 yrs 4 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • 3x client acquisition in 90 days
  • Expert in high-converting content strategies
  • Proven track record in digital marketing
Stackforce AI infers this person is a Digital Marketing Specialist with a focus on content strategy for D2C brands.

Contact

Skills

Core Skills

Content MarketingMarketing StrategyContent StrategyDigital MarketingCreative StrategyContent Creation

Other Skills

Analytical SkillsArtificial Intelligence for BusinessArtificial Intelligence for WritingAttention to DetailB2B Marketing StrategyBloggingBrand AwarenessBusiness AnalysisCampaignsCommunicationConcept GenerationContent DevelopmentContent EditingContent Management Systems (CMS)Copywriting

About

WHO I HELP: Early-stage D2C brands and founders who are tired of posting with no ROI. THE PROBLEM I SOLVE: You’re posting reels, carousels, ads… and still hearing crickets. Why? Because you don’t need *more* content. You need the *right* strategy. WHAT I DO: I run in-depth content audits and build human-first, high-converting content strategies that 3x your reach and client acquisition in 90 days. HOW I DO IT: → Brand voice clarity → Scroll-stopping copy → Content mapping that aligns with your goals → A sprinkle of humor, because dry content? Nah. WHO I AM: Founder | Content Strategist | Copywriter 3+ years of making D2C brands sound sharp, trusted, and purchase-worthy. Let’s audit your content together — DM “AUDIT” to get started.

Experience

4 yrs 4 mos
Total Experience
11 mos
Average Tenure
1 yr 8 mos
Current Experience

Originative media

Founder & CEO

Oct 2024Present · 1 yr 8 mos · Jharkhand, India

  • A visionary leader and strategic storyteller, with a content marketing edge to drive brand growth through compelling narratives and data-driven strategies. Responsible for shaping the company’s voice, through crafting high-impact content that builds trust, engages audiences, and fuels business success.
  • 💡 Key Responsibilities:
  • ✔ Brand Authority – Establishes thought leadership through insightful, value-packed content.
  • ✔ Marketing Strategy – Aligns content with business goals, optimizing for audience engagement and conversions.
  • ✔ Team Leadership – Guides marketing teams, fostering innovation and creativity.
  • ✔ Growth & Revenue – Uses content to drive lead generation, customer retention, and market expansion.
  • ✔ Digital Presence – Oversees website, social media, SEO, and multi-channel campaigns to maximize reach.
Brand AwarenessContent MarketingContent StrategyTeam LeadershipScriptwritingCopywriting+1

Podcast circle

Podcast Writer

Aug 2024Dec 2024 · 4 mos · Bengaluru, Karnataka, India · Remote

Worxstax

Web Content Writer

Aug 2023May 2024 · 9 mos · Bengaluru, Karnataka, India

  • Developed high-quality content for the company's blog, website, and social media channels, resulting in a 30% increase in organic traffic. Conducted keyword research and implemented SEO best practices, leading to improved search engine rankings for targeted keywords. Designed and executed social media campaigns that increased engagement by 25% and follower count by 40% across multiple platforms.
  • Utilized Google Analytics to measure content performance and adjust strategies accordingly.
ProofreadingSocial MediaSocial Media Content CreationCommunicationMarketing CampaignsMulti-task & Handle High-volume Workloads+20

Shoppre.com

2 roles

Consultation Content writer

Jul 2023Dec 2023 · 5 mos · Bengaluru, Karnataka, India

  • Crafted compelling copy for marketing campaigns, product descriptions, and email newsletters, contributing to a 20% boost in conversion rates. Ensured all content adhered to brand guidelines and was free of errors, maintaining a high standard of quality. Conducted thorough keyword research to optimize content for search engines and enhance visibility. Collaborated with the marketing team to develop content strategies that aligned with business goals and audience needs.
ProofreadingSocial MediaSocial Media Content CreationCommunicationMulti-task & Handle High-volume WorkloadsGrammar+14

Content Writer

Jan 2023Jul 2023 · 6 mos · Bengaluru, Karnataka, India

  • Researched and analyzed relevant topics to create informative, engaging, and valuable content for target audiences.
  • Produced high-quality written content, including blog posts, articles, social media content, email newsletters, and website copy, while adhering to brand voice and style guidelines.
  • Edited website content to ensure accuracy, relevance, and optimization for search engines.
  • Edited & updated the old posts by complying with SEO guidelines & proofread the posts sent by 10+ freelancers.
  • Created content for social media for various platforms such as Facebook, Instagram & LinkedIn; increased traffic by 40%
  • Created backlinks through Quora and other platforms to enhance online visibility and authority.
  • Conducted on-page optimization of web pages and articles to improve search engine rankings and user experience
ProofreadingSocial Media Content CreationCommunicationMarketing CampaignsMulti-task & Handle High-volume WorkloadsGrammar+20

Suvidha foundation (suvidha mahila mandal)

Digital Marketing Intern

Jul 2022Aug 2022 · 1 mo · Nagpur, Maharashtra, India

  • Collaborate with internal teams to create engaging social media posts, landing pages and optimize the user experience.
  • Analyze which marketing channel works best Use different platforms and create content for each specific type of platform.
  • Recommend changes to website and content to boost rankings. Work on content and image creation experience.
  • Work on keyword discovery and expansion Work on improving marketing by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
ProofreadingCommunicationContent EditingResearch SkillsConcept GenerationOnline Research+13

Wedmist

3 roles

Creative Lead

Feb 2022Sep 2022 · 7 mos

  • Managing and strategizing all the creative aspect of the company, starting from content to marketing.
ProofreadingSocial MediaSocial Media Content CreationCommunicationGrammarContent Editing+17

Content Writer

Promoted

Sep 2021Jan 2022 · 4 mos

  • Analyzing marketing data/metrics, using insights to improve campaigns, optimizing landing pages and social media pages, and keeping knowledge of the latest marketing tools for tracking.
  • on-page SEO, local SEO, off-page SEO, keyword discovery and expansion, and developing strategies based on new trends..
  • Gained detailed understanding of business systems and applications to create valuable and information-lead articles.
  • Social Media marketing for different platforms and creating content specific to each platform, and optimizing social media content.
CommunicationContent EditingKeyword ResearchStoryCreative Content CreationMarketing Management+13

Content Writer

May 2021Aug 2021 · 3 mos

  • Creating SEO-rich content, understanding content writing for various platforms (websites, social media, blogs), and developing ideas for lead generation through organic marketing.
CommunicationDigital StrategyContent CreationNon-fiction WriterMarketing ManagementAnalytical Skills+3

Education

Ravenshaw University

Master of Arts - MA — Journalism and mass communication

Jan 2018Jan 2020

Christ College, Cuttack

Bachelor of Arts - BA

Jan 2015Jan 2018

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