Suruchii Kohli.

Product Manager

Gurugram, Haryana, India19 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Achieved consistent store growth with 80% seasonal sell-through.
  • Managed over $20 million in business with a 35% margin.
  • Led a team of 45+ professionals in a competitive retail environment.
Stackforce AI infers this person is a Retail Management Expert with extensive experience in merchandising and category management.

Contact

Skills

Core Skills

Category ManagementMerchandisingBuying

Other Skills

Agile MethodologiesSales AnalysisTeam LeadershipTime ManagementRetailVisual MerchandisingManagementTrainingSourcingLeadershipCRMSalesTeam ManagementInventory ControlVendor Management

About

A seasoned analyst with expertise in end-to-end Apparel Buying, merchandising competition analysis, sales operations, inventory management, store planning, and visual merchandising. I bring to table an enriched experienced that adds value to the organization, for example: • Achieved store growth <10% YOY growth every year with seasonal sell thru of 80%. • Managed a business of over 160 Crore [$20+ Million] with delivered margin of <35%. • Managed a wide network of 80+ vendors across India. • Led a team of 45+ professionals in incumbent role. • Negotiate, range architecting, Market & trend analysis etc. with 100% success rate

Experience

19 yrs 9 mos
Total Experience
2 yrs 2 mos
Average Tenure
2 yrs 4 mos
Current Experience

Vishal mega mart limited

Category Manager

Feb 2024Present · 2 yrs 4 mos · Gurugram, Haryana, India · On-site

V-mart retail ltd.

Senior Category Manager

Dec 2022Dec 2025 · 3 yrs · Gurugram, Haryana, India · On-site

Agile MethodologiesCategory Management

Vishal mega mart gurgaon, india

Category Manager Ladies Ethnic

Jan 2019Mar 2023 · 4 yrs 2 mos · Gurugram, Haryana, India

Agile Methodologies

Tpg wholesale private limited.

Manager - Central Operations

Aug 2015Jan 2019 · 3 yrs 5 mos · Delhi NCR

Agile Methodologies

Luxury quotient

Head of Merchandising

Jan 2015Aug 2015 · 7 mos · New Delhi Area, India

  • Handling buying & merchandising for International luxury & premium brands like HANRO of Switzerland, True Religion Denim, Jessica Simpson, Betsy Johnson, Vince Camutto.
  • Handling the entire backend retail operations and merchandising for luxuryquotient.in including the online retail.
  • Handling buying strategy for International Brands keeping in mind the Domestic consumer requirement, current market & fashion trends, demographic and geographic conditions.
  • Handling markdowns, purchase orders, invoicing, cash reconciliation and inventory control
  • Updating stock and reviewing customer buying habits through computerized sales data analysis
  • Organizing trunk shows and luxury retail exhibitions across the country
  • Overseeing retail operations and cultivating program to train sales associates
  • Planning product ranges and preparing sales and stock plans in conjunction with buyers
  • Liaising with buyers, analysts, stores, suppliers and distributors
  • Forecasting profits and sales, and optimizing the sales volume and profitability of designated product areas
  • Analyzing every aspect of bestsellers (for example, the bestselling price points, colours or styles) and ensuring that bestsellers reach their full potential
  • Analyzing previous season's sales and reporting on the current season's lines
  • Monitoring slow sellers and taking action to reduce prices or set promotions as necessary
  • Managing the backend operations for Channel Partner (Jabong & Amazon) & own Website, and optimizing the sales volume and profitability of designated product areas
  • Organizing special promotions, displays and events
  • Maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring what local competitors are doing
  • Dealing with sales, as and when required
Merchandising

Bharti walmart

Buyer- Mix n Match

Sep 2012Mar 2014 · 1 yr 6 mos · Gurgaon, India

  • Responsible for Category Positioning (Product/Price Positioning),Competition benchmarking,Range & Merchandise Assortment Planning
  • Seasonal Review on the Merchandise Performance all across the formats & ensuring the Planned Margins, SPSF.
  • Responsible for developing business and generating revenues and achieving TOP lines by introducing licensee products and adding value in the existing Apparel and Accessory range.
  • Responsible for Business Development, getting External Brands in Stores, Planning Marketing Promotions etc.
  • Formulating strategy for promotion sale (seasonal/non-seasonal).
  • Assist stores in achieving the best merchandise presentation by making suggestions on modular plans and special feature displays.
  • Co-ordinate with the replenishment, marketing and administrative teams to execute the merchandise plan.
Buying

Bharti retail

Central Operations

Jan 2009Aug 2012 · 3 yrs 7 mos

  • Responsible for sales planning
  • Responsible for Store wise, Category Wise Operating Plan Achievement
  • Devising Localized Wal-Mart Processes to meet sales target which suits Indian Retail
  • Developed training modules on Fiber to Fabric, Selling Skills & how to manage Apparel Sales Floor
  • Executing merchandise strategy
  • Ensuring Optimum Stock levels

Gucci

Assistant Store Manager

Nov 2007Dec 2008 · 1 yr 1 mo · New Delhi Area, India

  • Managing purchase orders, delivery schedules. Ensuring timely delivery of stock.
  • Working on reorders, replenishment and swaps to maintain a high sell through with the merchandising team based out of Italy.
  • Training our in store teams in relation to POS as well product training for new seasons, visual merchandising, role plays etc.
  • Responsible for inventory management & stock allocation.
  • Implementing weekly, quarterly and annual stock checks in order to minimize stock on hand and shrinkage.
  • Was constantly involved in Customer relationship management.Built rapport and trust with clients to build relationships and ensure repeat purchase.
  • Maintaining and implementing the Gucci standards in selling on the floor along with grooming, telephone etiquettes etc.
  • Provided the buyer for the Indian market with expert fashion advice keeping in mind factors like upselling, cross selling etc.
  • Took Part and was actively involved with in store events with the marketing team.
  • Handled and maintained CRM and other in house client management activities and client gifting.
  • Staff and team roster management, HR related issues, uniforms and overall appearance of the team and the store.
  • Actively involved with in store merchandising and display set up.

Debenhams

Assistant Store Manager

Aug 2007Nov 2007 · 3 mos · Gurgaon

Shoppers stop

Department Manager

Apr 2005Mar 2007 · 1 yr 11 mos · Ansal Plaza

  • Reduced shrinkage by 15% through implementing checks and balances
  • Administered perpetual stock counts and analyzed areas of concern
  • Prepared staff roster thereby ensuring staff availability during high traffic days and hours
  • Maintaining top line & bottom line of store assigned
  • Store process & audits
  • Leading people
  • Maintaining and improving service standards
  • Vendor management
  • Floor operations
  • Inventory control

Education

National Institute of Fashion Technology Delhi

Post Graduate — Fashion Retail Management

Jan 2003Jan 2004

Delhi University

Bachelor of Commerce (B.Com.)

Jan 2000Jan 2003

South Delhi Polytechnic for Women

Fashion Designing

Jan 2000Jan 2003

Dr. Radhakrishnan International School - Defence Colony

Jan 1986Jan 2000

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