Surya PG

Digital Marketing Specialist

Madurai, Tamil Nadu, India3 yrs 9 mos experience

Key Highlights

Expert in humanizing brands through storytelling.
Proven track record in digital brand strategy.
Skilled in creating engaging social media content.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in brand strategy and content creation.

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Skills

Core Skills

Digital Brand StrategyAudience EngagementSocial Media ManagementCreative IdeationCreative DesignVisual StorytellingSocial Media MarketingCreative WritingSeo CopywritingAnalytical Skills

Other Skills

Attention to DetailCollaborative Problem SolvingCommunicationContent Calendar DevelopmentContent MarketingCopywritingCreative ThinkingCredibilityDeep Web ResearchEmpathyEvent BrandingInternet RecruitingMake ordinary thing sound interestingMarketing CopyMeta Algorithm Understanding

About

I don’t just build brands, "I humanize them". A Computer Science graduate turned Digital Brand Strategist, I use psychological storytelling to bridge data and emotion,helping brands speak to people, not just algorithms. My craft lives where creativity meets behavioral insight. I design digital narratives that move beyond aesthetics,stories that tap into how people think, feel, and connect. From entertainment networks to fashion and lifestyle brands, I’ve shaped strategies that turn attention into trust and campaigns into experiences. Every project is an exploration of one idea: "emotion is the most powerful form of strategy." Because in the end, people don’t remember ads, they remember how you made them feel !

Experience

3 yrs 9 mos

Total Experience

6 mos

Average Tenure

9 mos

Current Experience

Ztrategize

Digital Brand Strategist

Sep 2025 – Present · 9 mos · Chennai, Tamil Nadu, India · On-site

As a Digital Brand Strategist, I decode the language of the Meta algorithm,shaping digital identities that not only engage audiences but align with the pulse of how platforms think, rank, and deliver content.

Digital Brand StrategyMeta Algorithm UnderstandingAudience Engagement

Digitally inspired media

Digital Account Strategist

Apr 2025 – Aug 2025 · 4 mos · Chennai, Tamil Nadu, India · On-site

Led the social media presence for top South Indian entertainment brands including Vijay TV and Colors Tamil, ensuring every post reflected the channel’s tone, storytelling style, and programming goals.
Developed and executed monthly content calendars featuring festival campaigns, serial promotions, and audience engagement initiatives.
Conceptualized and wrote viral video memes, reels, and mashup scripts that resonated with trending topics and show narratives.
Spearheaded brainstorming sessions for promo concepts, contributing to creative ideation and campaign messaging that enhanced show visibility.
Designed and managed interactive campaigns such as polls, quizzes, and WhatsApp creatives to drive audience participation.
Collaborated closely with creative, copy, and design teams to maintain visual and brand consistency across platforms.
Tracked key performance metrics, identifying high-performing content and optimizing strategies for stronger engagement and reach.

Social Media ManagementContent Calendar DevelopmentCreative IdeationAudience Engagement

The otherside - communication & design agency

Client Servicing Executive

Sep 2024 – Feb 2025 · 5 mos · Banglore · On-site

Brought creative ideas to life for fashion and lifestyle brands, including menswear and jewelry labels, ensuring every visual reflected the brand’s essence and evolving market trends.
Conceptualized and shaped visual stories through thoughtful design and content, building emotional connections with audiences.
Planned and managed model and influencer photoshoots, curating visuals that elevated each brand’s presence across digital platforms.
Developed event branding for major jewelry fairs — from standees and welcome arches to tanglers — creating immersive brand experiences.
Collaborated with multidisciplinary teams to craft impactful social media creatives that aligned with client goals and storytelling tone.
Strategized and executed monthly content plans, enhancing visibility and engagement among key audience segments.
Maintained strong coordination across teams and clients to deliver projects on time with creative integrity and brand consistency.

Creative DesignVisual StorytellingEvent BrandingSocial Media Creatives