Jan 2023 – Apr 2024 · 1 yr 3 mos · Ahmedabad, Gujarat, India · On-site

• In this role I am working in the following areas:
• To formulate marketing strategy for adoption and, to increase user and usage of Meril Active Robotic Systems
• Facilitating and hand-hoding surgeons and management to run successful Robotic Surgery Programme supporting in-clinic branding, clinical and technical training and patient education and PR consultation
• Handling a portfolio of 100+cr along with supporting the businesses growth for the adjacent implant business by developing Robotic Surgical Programme(Surgeons Skill Enhancement, Driving Patient Flow, Supporting Conversion from manual to robotic surgery)

Dec 2020 – Dec 2021 · 1 yr · Gurugram, Haryana, India

Aug 2020 – Jan 2022 · 1 yr 5 mos

• In this new role, I am handling the marketing initiatives of CV (Cardio Vascular) portfolio for Peters Surgical India and will report directly to the CEO. I am directly responsible for Products like Enclose II and Cygnet(Clamp-VTO) portfolio and full Cardiac Suture and Hemostatic Clips range.
• I am also working closely with other members of the India Marketing team, sales functions and Global Marketing team to build a strong, innovation and clinically driven and customer(CTVS Surgeon) centric CV portfolio gtm strategy for HUB India.
• Working on targeted 150 national CTVS KOL management and engagement and drive advocacy for therapy development, medical education and business development.
• Framing and implementing internal sales campaigns, in-clinic and out-clinic initiatives to drive Cardiovascular portfolio growth in the India Hub market.

Feb 2020 – Jul 2020 · 5 mos

• Working Closely with the global marketing team and to launch the Vitalitec( Peters Surgical US) cardiac portfolio in India like:
• Enclose2 : 1st ever Proximal Anastomosis Device for OPCABG in India
• Cygnet : MICS Aortic Clamp with Flexible body and rigid telescopic shaft
• Hemostatic Clips: Clip 9 and SLS, the best in class titanium Hemostatic Clips
• VTO( Vascular Temporary Occlusion) : comprehensive disposable Bulldog Range for Cardiovascular segment

Aug 2019 – Jan 2020 · 5 mos

• Work closely with KOLs, Policy Makers, HTA and patients to create therapy specific National and State level policy
• Collaborate with business and channel teams to create, edit or modify critical correspondence with government, large reimbursement organizations and State governments
• Working closely to bridge sales and marketing leadership team for effective strategic implementation
• Closely working on major strategy projects with the global and Indian leadership team.
• Working on producing a comprehensive CTVS portfolio to address the Subcontinent market
• Working on new product launch, market mapping, portfolio gap analysis, launch phasing, prelaunch strategy, GTM and KOL engagement, all SBU pricing strategy

Apr 2019 – Jul 2019 · 3 mos · New Delhi Area, India

• Part of the national HPIP(Health Policy and Integrated Planning) team. Working under the guidance of Advisor Ms. Mona Gupta, assisting in various projects to optimise human capital for NHM(National Health Mission) and Comprehensive Primary Healthcare (Ayushman Bharat).

Feb 2018 – May 2018 · 3 mos · Gurgaon, India

• Project:-Conceptualizing ,Implementing and Deploying Marketing Plans For Philips Healthcare @ home
• Understood customer segments and carried market-shaping activities.
• Developed digital marketing strategy for different channels, created marketing campaigns increasing social media traction by 56%
• Revamped website landing page, increased traffic and decreased bounce rate by 22.5% in 2 months
• Convinced KOL's to partner to co-brand in clinics and Nursing Homes
• Analyzed probable strategic alliances studying patient care pathway interventions and suggested business partnership models.
• Closed tie-up deals and did on-ground activation with SME Hospitals

Jun 2017 – Mar 2019 · 1 yr 9 mos · Sanquelim, Goa

• Placement Coordinator for the 2017-19 batch
• Responsible for summer and final placements of 2017-19 batch at GIM
• Involved in interacting with organizations of healthcare sectors and projecting brand GIM to the corporate world
• Involved in the planning and execution of all placement related activities ranging fom Logistics management to Public Relations to Management of Funds and Marketing of brand GIM

Jun 2015 – Dec 2016 · 1 yr 6 mos · Kolkata Area, India

• Responsible in project analysis and briefing, client communication,creating scope of work for the project and user flow of the project, preparing of Information architecture of the project. Communicating client requirement to the technical team and preparing the mock-ups of the user interface. Got trained in Digital marketing by Mr Aji Issac Matthews and did digital marketing consulting for some clients in the live project.

Mar 2015 – Feb 2016 · 11 mos · Kolkata Area, India

• MNetra is first and only Citizen Reporting Platform of India, which means if you have a phone with camera and working internet you can be a reporter