Swetalina R.

Product Manager

Canada7 yrs 5 mos experience

Highly StableAI Enabled

Key Highlights

Boosted product adoption by 30% at Icertis.
Enhanced sales team productivity by 40% through training.
Launched AI-powered solutions driving market share growth.

Stackforce AI infers this person is a Product Marketing Specialist in the B2B SaaS industry.

Contact

swetalina.routray@outlook.com LinkedIn

Skills

Core Skills

Product MarketingGo-to-market StrategyMarketing StrategyProject ManagementDigital MarketingMarket Research

Other Skills

Product LaunchSales EnablementCompetitive AnalysisProofreadingCommunicationProduct OperationsContent CreationDecksCustomer EngagementDemosDigital StrategyCustomer SuccessGoogle AnalyticsContent CurationB2B Marketing

About

With nearly 10 years of experience in B2B SaaS and enterprise software, I specialize in go-to-market strategies, product positioning, and customer acquisition. I have a proven track record of driving product adoption, increasing customer satisfaction, and aligning business objectives with marketing initiatives. Key Achievements: 1. Boosted product adoption by 30% and improved NPS by 15% at Icertis. 2. Increased website traffic by 15% and achieved a 20% improvement in online conversion rates. 3. Enhanced sales team productivity by 40% through comprehensive training and enablement content. 4. Launched AI-powered solutions at Icertis, driving market share growth through innovative marketing strategies. Certified ScrumMaster® and CPMM Certified, I thrive in cross-functional collaboration and data-driven marketing approaches. Let’s connect to discuss insights in product marketing and B2B SaaS growth strategies.

Experience

7 yrs 5 mos

Total Experience

2 yrs 5 mos

Average Tenure

Current Experience

Ndt global

Product Marketing Lead

Jan 2026 – Present · 4 mos · Calgary, Alberta, Canada · Hybrid

NDT Global is the leading provider of ultra-high-tech diagnostic inspection solutions, advanced data analysis and integrity assessment services for ensuring the safety and longevity of energy-sector infrastructure assets.

Product MarketingProduct LaunchSales EnablementGo-to-Market StrategyCompetitive Analysis

Enablix

Product Marketing Manager

Sep 2024 – Oct 2025 · 1 yr 1 mo · Canada · Remote

ProofreadingMarketing StrategyCommunicationProduct OperationsContent CreationDecks+10

Career break

Relocation

Feb 2023 – Aug 2024 · 1 yr 6 mos · Canada

I took a planned career pause to relocate from India to Canada and prioritize family responsibilities.
During this period, while working part-time at Walmart as a Customer Support Representative to familiarize myself with the Canadian market, I achieved the following:
Adapted to New Environments: Successfully navigated the challenges of relocation by integrating into a new culture, community, and professional network.
Enhanced Skills: Strengthened organizational, multitasking, and problem-solving abilities by balancing family responsibilities and adapting to a new lifestyle.
Strengthened Relationships: Cultivated deeper connections with family and friends, further enhancing my interpersonal skills and emotional intelligence.

Icertis

Product Marketing Manager

Feb 2021 – Jan 2023 · 1 yr 11 mos · Remote

Managed the full product life cycle and category growth for Icertis Contract Intelligence core business applications and AI applications

Product LaunchProject ManagementB2B MarketingCommunicationPresentation SkillsContent Creation+9

Zycus

Assistant Product Marketing Manager

Mar 2016 – Jan 2021 · 4 yrs 10 mos · India · Hybrid

Spearheaded the entire gamut of product marketing for Procure-to-Pay and streamlined the procedures to ensure achievement of the target along with the development of short and long term plans to meet business objectives and evaluated competitive activity for impact on product sales, developed & implemented marketing plans to counter competition.

ProofreadingProject ManagementCustomer ResearchStakeholder ManagementCommunicationPresentation Skills+17

Teno

Marketing Specialist at Teno ( A Zycus Group Company)

Jan 2015 – Feb 2016 · 1 yr 1 mo · India · On-site

Conducted market research for New Product Development and launched the product via a 360 degree product launch campaign. The constant messaging and promotion led to 100000+ users within 7 months of beta launch
I have also managed website content for the New Product in terms of timely updates and relevant content which led to 10% of inbound leads coming via website within 3 months of beta launch

ProofreadingMarketing StrategyCommunicationPresentation SkillsDecksEmail Marketing+8

Cavinkare

Summer Trainee

May 2014 – Jun 2014 · 1 mo · Mumbai, Maharashtra, India · On-site

Title: An Analysis of Consumer Buying Behavior & the Trade of Salty Snacks Market in Mumbai
In my summer internship stint I had the opportunity to get involved in understanding the trade and consumer buying behavior of Salty Snacks Market in the region of Mumbai. On the basis of the market understanding I carried out research based on:
Socioeconomic analysis of various segments
Segmental analysis to analyze the buying behaviour across each segment

Marketing StrategyPresentation SkillsMarket ResearchPresentations