Dec 2024 – May 2025 · 5 mos · Boston, Massachusetts, United States · Hybrid

• Design and execute programmatic marketing campaigns targeting SaaS personas, leveraging insights to drive customer engagement.
• Support customer marketing initiatives by creating compelling creative assets and managing advocacy programs to promote customer success stories.
• Conduct data gathering and normalization to enhance go-to-market strategies, ensuring data integrity within marketing and CRM tools.
• Collaborate with the SDR team to enrich customer data and conduct research for pipeline optimization.
• Develop proficiency in marketing automation tools (e.g., Marketo), crafting copy that converts while maintaining high attention to detail.
• Analyze marketing data to uncover insights and contribute to the development of scalable marketing campaigns.
• Demonstrate adaptability and intellectual curiosity, applying new skills in Adobe Creative Cloud and CRM systems to enhance campaign execution.

Sep 2024 – Apr 2025 · 7 mos · Worcester, Massachusetts, United States · On-site

• Primary duties:
• Answering student questions about content, assignments and course expectations.
• Assisting with the grading of discussions, assignments and exams.

Jun 2024 – May 2025 · 11 mos · Worcester, Massachusetts, United States · On-site

• Website Management:
• Update and maintain the center's website with current information, announcements, and events.
• Ensure the website is user-friendly, visually appealing, and aligned with the center's branding guidelines.
• Content Creation:
• Write clear, concise, and engaging content for various communication channels including website pages, blog posts, newsletters, and social media platforms.
• Draft letters, memos, and other written communication materials as needed.
• Graphic Design:
• Design brochures, flyers, posters, and other promotional materials to effectively communicate the center's mission, programs, and events.
• Email Communication:
• Craft compelling mass emails to distribute announcements, newsletters, and updates to the center's stakeholders.
• Strategic Communication Campaigns:
• Collaborate with the communication team to develop and execute strategic communication campaigns aimed at promoting the center's initiatives, increasing awareness, and engaging the university community.
• Social Media Management:
• Manage the center's social media accounts (e.g., Facebook, Twitter, Instagram) by creating and curating content, scheduling posts, and engaging with followers.
• Event Support:
• Assist in the planning, promotion, and execution of events hosted by the center, including workshops, seminars, conferences, and community outreach activities.
• Research and Analysis:
• Analyze data from various sources (e.g., website analytics, social media insights) to evaluate the effectiveness of communication efforts and make data-driven recommendations for improvement.
• Cross-functional Collaboration:
• Collaborate with other departments and stakeholders within the university to coordinate communication efforts and ensure consistency in messaging.
• Administrative Tasks:
• Perform general administrative duties such as scheduling meetings, maintaining documentation, and responding to inquiries from internal and external stakeholders.

Jul 2023 – Jan 2024 · 6 mos · Bengaluru, Karnataka, India

• Promoted as a team lead within 6 months of joining with 30% conversion rate and more than 50L+ revenue.
• Managed a team of 4-6 BDA’s/Sales Manager’s and meet their weekly and monthly revenue targets.
• Responsible to interview and train new joiners.
• Planned strategies and worked closely with the Senior Management (AVP and Founder) to grow the business.
• Worked with Zoho CRM to prepare sales team’s data and reports

Apr 2023 – Jul 2023 · 3 mos · Bengaluru, Karnataka, India

Jan 2023 – Mar 2023 · 2 mos · Bengaluru, Karnataka, India

Aug 2022 – Dec 2022 · 4 mos · Gurugram, Haryana, India · On-site

• Initiating phone conversations with parents who complete the demo classes for their kids.
• Intensely following up with the prospects and closing the sales within the sales cycle
• Diligently communicating and priming the lead through channels like email, WhatsApp, SMS, calls
• Achieving the weekly targets in a high-pressure performance driven competitive environment
• Monitoring self-performance while also contributing to the team performance, keeping track of factors like conversion factor, Average revenue generated per lead, Average revenue per sale, etc.
• Contacting and converting parents and customers from Australia, New Zealand, and Singapore region only.

Mar 2022 – Jul 2022 · 4 mos · Remote · Remote

• Communicate with potential customers via phone to discover their needs and develop a positive relationship with customers.
• Delivered relevant and articulate information about our programs to build a strong pipeline.
• Responsible for customer relationships and become the point of contact for customers throughout the membership duration.

Aug 2021 – Feb 2022 · 6 mos · Remote · Remote

• Co-ordinated and converted international leads into business opportunities via outbound calls.
• Maintaining revenue as per organization standards and driving output from assigned team.
• Responsible for training new joiners with regards to product analysis, competitive analysis, and pitch building.
• Event management with corporates for lead generation.