Apr 2024 – May 2024 · 1 mo · On-site

• Analyzed brand track data for Sparx to evaluate awareness, consumer perception, and positioning across key consumer segments.
• Developed a premiumization strategy with targeted marketing initiatives to elevate brand value and appeal.
• Conducted competitive benchmarking of 100+ SKUs across price tiers; identified 15+ whitespace opportunities that enhanced brand repositioning and NPD decisions.

Jan 2024 – Mar 2024 · 2 mos · On-site

• Managed listing & latching of 15,000+ ASINs/FSNs on Amazon & Flipkart, driving 30% sales growth in 2 months.
• Streamlined SAP-based e-commerce billing through process automation, improving order accuracy and efficiency by 40%.
• Developed Excel & Power BI dashboards for real-time inventory tracking and demand forecasting; identified 200 high-potential outlets.
• Led CRM-driven campaigns via email & WhatsApp to promote Relaxo Parivar loyalty program and new launches; addressed 100+ consumer complaints, gathered feedback, and optimized future promotions using engagement analytics.

Jun 2023 – Apr 2026 · 2 yrs 10 mos · On-site

• Managed 8 distributors & 700+ retailers, driving ₹40 Cr revenue with 10% MoM growth. Onboarded ₹1 Cr/month distributor, handling contracts, training & system setup.
• Managed area marketing for Sparx, deploying 700+ POSM units and executing ATL/BTL campaigns that boosted footfall by 65% and strengthened brand presence through trade shows and in-store promotions.
• Spearheaded DMS implementation and launched Preferred Partner & Retailer Loyalty Programs, boosting engagement, brand equity, and driving a 15% increase in secondary sales.
• Drove adoption of the Relaxo Parivar app, increasing per-retailer monthly sales and product line range by over 80% from Dec 2024 to Mar 2025;

Oct 2022 – Mar 2023 · 5 mos · Jammu, Jammu & Kashmir, India · On-site

Apr 2022 – Jun 2022 · 2 mos · Gurugram, Haryana, India · Remote

• Converted 9 leads into ₹4 lakh annual business by successfully selling SIPs.
• Leveraged multiple platforms to engage both new and existing customers, driving awareness and sales of Bajaj Capital's products.
• Designed personalized financial portfolios based on clients' objectives and requirements.
• Organized digital workshops to educate customers on building a healthy investment strategy.

Sep 2021 – Oct 2021 · 1 mo · Noida, Uttar Pradesh, India · Remote

Aug 2021 – Nov 2021 · 3 mos · Patna, Bihar, India · Hybrid

• Created and curated content for IMS Patna’s social media and website, enhancing brand presence and online traffic across digital platforms.
• Contributed to improving the customer experience for 45 leads and 12 onboarded clients.
• Collaborated with the head office on SEO, target marketing, internal marketing, and A/B testing for social media campaigns, analyzing their effectiveness.