Tanvi Nadkarni

Business Development Executive

Hyderabad, Telangana, India9 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

8 years of experience in digital marketing.
Expertise in Search Engine Marketing and contextual advertising.
Represented the country in Taekwondo.

Stackforce AI infers this person is a Digital Marketing Specialist with a focus on SEM and performance marketing.

Contact

Skills

Core Skills

Search Engine Marketing (sem)Digital MarketingBusiness Development

Other Skills

Search StrategyClient ManagementPerformance MeasurementProduct AdoptionCross-functional CollaborationSales StrategyPerformance OptimizationClient ConsultingMedia PlanningAccount ManagementSales ProcessesClient IntegrationCreative ArtsMicrosoft OfficeTeamwork

About

Digital marketer with a strong background in SEM and contextual advertising with 8 years experience across Google and Media.net, along with a postgraduate degree in management from the Indian School of Business. A sports enthusiast who has represented the country in Taekwondo as well as a state level athlete in various other sports.

Experience

9 yrs 10 mos

Total Experience

4 yrs 11 mos

Average Tenure

8 yrs 1 mo

Current Experience

Google

3 roles

Search Specialist Business & Industrial Markets

Oct 2022 – Present · 3 yrs 8 mos

Senior Search Specialist

Promoted

Oct 2020 – Aug 2023 · 2 yrs 10 mos

Manage a book of business as a full-time Search Specialist, working across the entire sales cycle -- plan, pitch (together with in-country teams), implement and optimize.
Deep-dive into the client’s business objectives and lead a holistic Search strategy. Be the Search evangelist to drive performance for them and investment in Google
Work with cross site and cross functional teams to drive short and long term account growth
Drive conversations on measurement and attribution (along with the Measurement & Attribution specialist) of Search media
Lead, drive and scale product adoption eg: Full Auto Bidding strategies, NLC Attribution, Targeting Automation, Dynamic Creatives etc.
Tests and scale new product launches. Eg: new audiences types, Value based bidding strategies, Google Attribution, etc..
Collaborate in building product & solution expertise through product trainings/workshops for internal AND/OR external practitioners
Partner in designing and publishing playbooks/guides on product solutions & industry best practices
Contribute to product development through feature requests and feedback to the Google Ads Product team

Search StrategyClient ManagementPerformance MeasurementProduct AdoptionCross-functional CollaborationSearch Engine Marketing (SEM)+1

Campaign Manager

May 2018 – Oct 2020 · 2 yrs 5 mos

● Collaborating with the sales team to create effective sales pitches and build growth strategies for clients
● Optimizing for performance keeping in mind client's objectives and identifying opportunities for $75M+ business (Qtr.)
● Managing clients across industries like legal, real estate, automobile etc. thereby gaining cross-industry insights
Providing clients with industry trends including competitive benchmarking and brand analysis
Consulting on media plans, data driven solutions, acquisition and remarketing strategies for online businesses
Contributing Google Ads expertise on core search, display and video

Sales StrategyPerformance OptimizationClient ConsultingMedia PlanningSearch Engine Marketing (SEM)Digital Marketing

Media.net

Business Development Associate

Jun 2015 – Mar 2017 · 1 yr 9 mos · Mumbai Area, India

Managing strategic accounts and relationships with customers
Understanding the client's business & identifying new opportunities for increased
adoption of our products & services
Collaborating with internal teams, across departments to enable efficient and timely client
setups & integrations
Driving internal sales processes including implementing marketing initiatives, promos etc.
to boost sales numbers

Account ManagementSales ProcessesClient IntegrationBusiness DevelopmentDigital Marketing