Tanvi S Parekh

Digital Marketing Specialist

Pune, Maharashtra, India26 yrs 9 mos experience

Key Highlights

  • Over 18 years of global marketing leadership experience.
  • Expert in crafting high-impact marketing strategies.
  • Advocate for women in leadership and mental wellness.
Stackforce AI infers this person is a strategic marketing leader in the SaaS and digital transformation sectors.

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Skills

Core Skills

Digital MarketingBrand Management

Other Skills

AdvertisingBusiness DevelopmentBusiness StrategyCRMCompetitive AnalysisContent ManagementCorporate CommunicationsCorporate Social ResponsibilityCreative DirectionEmail AutomationEmployee EngagementEmployee RelationsEmployer BrandingEvent ManagementFacebook

About

Strategic Marketing Leader | SaaS & Product Marketing | Digital Transformation | Growth & Brand Architect With over 18 years of global experience in marketing leadership across B2B SaaS, digital platforms, and tech-driven organizations, I specialize in crafting and executing high-impact marketing strategies that drive growth, engagement, and brand value. My expertise encompasses digital marketing, integrated communications, inbound strategy, SEO/SEM/SMM, product marketing, brand positioning, and GTM execution. I’ve led award-winning product launches, scaled demand-generation efforts by 40% YoY, and built customer-centric content engines across global markets. Beyond my professional endeavors, I am an author and microblogger with a community of over 20,000 followers. I’ve published India’s first therapeutic coloring books for adults (Umeni Therapy Vol 1, 2, & 3) and am a certified counselor and therapist. I actively advocate for women in leadership, mental wellness, and DEI in the workplace. I’ve been a keynote speaker and panelist at over 15 national marketing and business forums, including: o IIEBM, Indus Business School, Pune, Jan '2017, o 24ADP Annual Digital Marketing Conference - Oct '2017, o Flames University, Marketing Conclave - Nov'2017, o Marathwada Mitramandal's College of Commerce (MMCC), Pune - Jan'2018 o DigiCom 2018, Speaker panelist - Mar'2018 o Digital marketing expert on Antwak web series since July'20 o Aspire media - Small enterprise webnair series - Sep'20 o Ezyschooling Panel disscussion - Sep'2020 o MIT School of management - Dec' 2020 o Women's Day guest speaker at UpsideLMS - Mar'21 o Global digital marketing Summit by Texila - Sep'22 o eChai Ventures, Pune - Mar'23 o Panelist at Symbiosis skills & professional university, Pune - June’23

Experience

26 yrs 9 mos
Total Experience
2 yrs 8 mos
Average Tenure
3 yrs 1 mo
Current Experience

Freelance

Digital Marketing Consultant | Creator

May 2023Present · 3 yrs 1 mo · India · On-site

  • As a strategic digital marketing consultant, I partner with startups and growth-stage businesses to build scalable, data-driven marketing systems that drive awareness, demand generation, and brand differentiation. My focus is on aligning marketing outcomes with business objectives through an integrated approach that combines content strategy, performance marketing, digital storytelling, and user engagement.
  • Key contributions:
  • Developed and executed comprehensive digital marketing strategies, including SEO, SEM, social media, influencer marketing, and email automation, resulting in improved lead quality and conversion rates.
  • Led brand positioning and storytelling initiatives that increased visibility and engagement across platforms by 40% YoY.
  • Delivered content and campaign strategies tailored to target personas across the B2C and B2B segments, particularly in SaaS, mental health, and parenting sectors.
  • Built and nurtured online communities through thoughtful content, generating over 3M+ organic views and significant brand collaborations in the wellness and parenting space.
  • Advised small businesses and solopreneurs on brand development, content calendars, campaign optimization, and channel performance analytics.
  • As a content creator and digital voice in the parenting and mental wellness space, I’ve leveraged my platform to foster authentic, purpose-led conversations around sustainability, motherhood, and emotional wellbeing — merging influence with impact.
Brand ManagementCreative DirectionDigital MarketingEmployer BrandingInternal CommunicationsMarketing & Communications+2

Upsidelms

AVP Marketing

Jun 2021Apr 2023 · 1 yr 10 mos

  • Head of Marketing at UpsideLMS, a global provider of AI-powered Learning Management System (UpsideLMS) and Online Content Library (Plethora). Expertise in Digital Marketing, Inbound Marketing, Corporate Communications, Integrated Marketing Communications, Marketing Campaign Planning and Execution, Marketing Operations Management, SEO, SEM, SMM, SMO, Brand Management, GTM Strategy, Content Specialization, B2B SaaS, Product Marketing, and Product Enhancements. Skilled in leading and managing a marketing team to drive growth and success.
Product StrategiesDigital Marketing

Content advisor, digital marketing strategy/advisory, content creator

Digital Marketing Consultant

Jul 2019Jun 2021 · 1 yr 11 mos · Pune, Maharashtra, India

  • Experienced Digital Marketing Consultant, specializing in creating and executing robust, sustainable GTM strategies and building brand awareness through web and social media. Advising organizations, SMEs, and startups on full-stack marketing, corporate communications, employee/employer branding, digital marketing, and experiential marketing strategies. Providing comprehensive content creation road mapping for brands and enterprises to reach their target audience, both B2B and B2C, across various geographies. Helping companies navigate the challenges of the Covid-19 scenario and achieve their marketing goals.
Product StrategiesDigital Marketing

Sakal media group

Head Brand Solutions (India)

Jun 2017Jun 2019 · 2 yrs · Pune Area, India

Product Strategies

Emagination

Marketing Head (India)

May 2012Jun 2017 · 5 yrs 1 mo · Pune Area, India

Product Strategies

Percept d mark [ a division of percept limited.]

Sr.Manager Marketing & Events- Branch Head (Pune)

May 2011Apr 2012 · 11 mos · Pune Area, India

Showstuff entertainment pvt.ltd

Senior Manager Marketing

Sep 2010Apr 2011 · 7 mos · Mumbai Area, India

Adp private limited

Senior Associate - HR (Marketing & Communications)

Jul 2007Aug 2010 · 3 yrs 1 mo · Pune Area, India

Exl service

Executive Talent Search

Aug 2006Feb 2007 · 6 mos

Free lancer .

Marketing Executive

Jan 2000Jul 2006 · 6 yrs 6 mos · Mumbai Area, India

  • Marketing executive for projects with Videocon, BPL Mobile, HDFC Bank, TVS, Suzuki, Mantra Online; Creating & conducting marketing/branding campaigns, events, workshops, across Mumbai/Pune for over 250 events.

Surabhi school of music & dance, noida

Instructor for Dance

Apr 1995Jun 1998 · 3 yrs 2 mos

  • Was the youngest instructor in the institute to train for western,freestyle and bollywood styles of dancing.Have trained more than 200 students - including children and adults.

Education

HarvardX

Professional certificate from Harvard University — Leadership

Jul 2022Dec 2022

Indian School of Business

Professional Certificate — Product Management

Jun 2022Present

MICA | The School of Ideas

Master’s Degree — Post Graduate Certificate in Marketing & Brand Management

Jan 2016Jan 2017

Maharashtra Institute of Technology

B.E — Information Technology

Jan 2001Jan 2005

Army Public School, Pune

12th/10th — CBSE - Science

Jan 1999Jan 2001

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