Tanya Sharma

Business Development Executive

Noida, Uttar Pradesh, India10 yrs 2 mos experience

Most Likely To Switch

Key Highlights

6+ years in data-driven marketing and analytics
Proven track record in campaign measurement frameworks
Expert in driving customer acquisition and retention

Stackforce AI infers this person is a Growth Marketing expert in Fintech and Gaming industries.

Contact

Skills

Core Skills

Growth MarketingCampaign ManagementUser AcquisitionRetention MarketingCustomer SuccessClient ManagementBusiness Development

Other Skills

Campaign StrategyFunnel OptimizationConversion ImprovementGo-to-Market StrategyUser Journey DesignCross-Functional CollaborationDigital CampaignsUser GrowthPromotional StrategiesCategory ManagementExperimentationUser SegmentationReferral ProgramsProduct DemonstrationBusiness Consulting

About

Data-driven marketing and analytics professional with 6+ years of experience driving customer acquisition, retention, and performance optimization across fintech and digital ecosystems. Strong track record in building campaign measurement frameworks and deriving actionable campaign insights, and partnering with cross-functional stakeholders to translate data into business impact. Experienced in end-to-end growth planning, KPI standardization, and leveraging analytics to maximize ROI and customer engagement.

Experience

10 yrs 2 mos

Total Experience

1 yr 11 mos

Average Tenure

2 yrs 9 mos

Current Experience

Angel one

Senior Manager - Growth

Sep 2023 – Present · 2 yrs 9 mos

Led partner onboarding campaign strategy for Mutual Fund and Insurance categories, focusing on funnel optimization and conversion improvement.
Drove the go-to-market strategy for Angel One’s first AMC NFO launch, aligning digital campaigns with business and AUM goals.
Designed and optimized end-to-end user journeys using multi-channel communication (push, SMS) to improve B2B KYC completion.
Collaborated cross-functionally to enable an internal communication platform, streamlining outreach across multiple channels.

Campaign StrategyFunnel OptimizationConversion ImprovementGo-to-Market StrategyUser Journey DesignCross-Functional Collaboration+2

Paytm

Growth Marketing

Jun 2022 – Aug 2023 · 1 yr 2 mos

Recharge and Utilities
Turned around category user degrowth for Electricity and DTH with 5% growth in a span of two months by curating and executing experiments
Successfully improved Electricity and DTH Category on app visibility by 10%, using various types of promotional banners and pushes, resulting in an increase of top of the funnel landings for the category by 4%
Worked with Design and CLP team to launch new feature on the app for cross promoting recharge and utility categories, resulting in an increase of category landing traffic by 6%

User GrowthPromotional StrategiesCategory ManagementExperimentationGrowth MarketingUser Acquisition

Paytm first games

Growth

Aug 2020 – Jun 2022 · 1 yr 10 mos · Noida, Uttar Pradesh, India

Retention Marketing-Rummy
Improved D1-D7 retention by 16% in 3 months by planning and help executing retention campaigns for a segment of high potential users.
Strategized and experimented with several new offers by analyzing the playing behavior of the recent and old active user segment; leading to increase in revenue
Demonstrated measurable impact of campaign strategy ,optimization and ROI
Partnered with design team and gave inputs for promotional banners on the app
Acquisition Marketing
Created relevant audience segments & help set up prospect acquisition growth campaigns for IPL 2021 via Paytm Banner Campaigns
Scaled and Strategized referral programme by creating a Journey for defined segment of Users
Boosted user engagement via push notification with the help of a retention tool CleverTap
Trained new joiners on CleverTap tool & helped with analytical business use cases

Retention MarketingCampaign StrategyUser SegmentationReferral ProgramsUser Acquisition

Clevertap

Customer Success Manager

Apr 2019 – Aug 2020 · 1 yr 4 mos · Mumbai, Maharashtra, India

Customer Success Manager
Managed 40 MSME client portfolios across Indian corporates via video conferencing, emails & phone calls
Onboarded New customers; gave product demonstration,help solved business usecases
Consulted & made recommendations to portfolio clients to improve their growth, retention & other business metrics using CleverTap
Reduced churn rate by actively resolving product related queries for dedicated portfolio of clients

Client ManagementProduct DemonstrationBusiness ConsultingCustomer Success

Indian oil corp limited

Project Intern-Assessment tool for Functional Domain knowledge

Sep 2018 – Oct 2018 · 1 mo · Mumbai, Maharashtra, India

Atal innovation mission

Mentor of change

Jul 2018 – Aug 2020 · 2 yrs 1 mo · Navi Mumbai

Nature essential foods pvt. ltd.

Business Development Intern

May 2018 – Jun 2018 · 1 mo · Mumbai, Maharashtra, India

Indian oil corp limited

Summer Intern-Retail Sales

Apr 2018 – May 2018 · 1 mo · Mumbai Area, India

Ovation remedies

Business Development Executive

Aug 2014 – Dec 2016 · 2 yrs 4 mos · Sirmaur, Himachal Pradesh, India

Cracked 8 new B2C business market via meetings with PCD distributors
Increased profits by x% by focusing on strategy of bulk selling products with high margin

B2C SalesMarket StrategyBusiness Development