Aug 2021 – Jun 2023 · 1 yr 10 mos · Beijing

• Recruitment
• Build different campus strategies for different employees types, communicate with business requirements, understand the effectiveness of recruitment channels in a short time, and deliver recruitment as scheduled.
• Set up the recruitment process for hourly employees from 0 to 1, take lead talent mapping to bring market insight and best practice.
• Employer Branding
• Develop an effective employer branding strategy, design the EVP(Employee Value Proposition) concept and main vision from 0 to 1, and leverage the four-quadrant principle to launch an employer branding campaign.
• Develop an EVP internal and external communication plan for key channels centered on the candidate experience, including internal transfer, internal referral, career website and social media platforms(LinkedIn, WeChat, Video, Xiaohongshu etc.)
• Lead employer branding campaign, related programs, such as employee advocacy, recruitment website upgrade and employee engagement program to build an ongoing talent pipeline and enhance company’s reputation as an employer.
• Talent Acquisitions Projects
• Continuous Improvement of Recruitment Activities
• Standalone projects, etc.(vendor management projects, offer optimization, candidate experience enhancements, talent pool optimization, internal transfer and internal referral etc.)
• Establish headhunter evaluation system, assess and optimize through different dimensions, and establish good cooperation relationship through the platform of headhunter open day.
• Sourcing channel strategies, establish a third – party recruitment platform and evaluation mechanism for RPOs to improve recruitment effectiveness through effective analysis.
• Responsible for annal recruitment budget, statistics of recruitment needs of each department and development of recruitment budget planning and management.
• Take lead the DEI (Diversity, equity and Inclusion) Program.
• Recruitment Digital Construction
• Strategic Workforce Planning

Aug 2019 – Aug 2021 · 2 yrs · Beijing City, China

• Campus Hire
• Lead national Campus Recruitment strategy.
• Sourcing channel management.
• Establish and manage school-enterprise relationship.- Initiate creative activities to promote company culture, attract candidates.
• Market study and data analysis.
• Vender selection and management.
• Employer Brand
• Work under global framework to propose plans and strategies to enhance Cummins China employer brand.
• Incorporate EVP into campus and social recruitment activities.
• Partner with business to initiate EVP related activities to improve business engagement (e.g. employee story, employee photo shooting).
• Develop social media related initiatives across China, e.g. WeChat Service Account, and LinkedIn campaigns. even creating new recruitment website.
• Employee brand collateral material toolkit.
• Support global employer branding activities in China.

Dec 2017 – Aug 2019 · 1 yr 8 mos · Beijing City, China

• Contribute to a variety of talent acquisition initiatives and processes including social media development and management, employer branding, campus programs and university partnership, diversity hiring, etc.

Dec 2016 – Dec 2017 · 1 yr · Beijing City, China

• Familiar with all these HR to work better, use past experience of communication with customers and dealing with multiple tasks to achieve HR goals; Maintenance and management information system of Human Source and implement the BU Education Fund. Update and review the BU tracking and make sure the data are accurate; Partners with manager and employees to resolve issues and concerns in time.

Jun 2013 – Dec 2016 · 3 yrs 6 mos · Beijing City, China

• Served as a Planning officer, CTS MICE SERVICE CO.,LTD. PR EVENT DEPT., Accumulated rich experience in campaign designing & planning and participate in the projects about part of the creative planning, cruise activities for Amway and Nuskin. The automotive industry for Volvo & BMW. All kinds of exhibition activities project execution of the work. As the travel agency, have rich experience in visa ,insurance company resources and tour conductor resources.