Dec 2024 – Nov 2025 · 11 mos · Gurugram · On-site

• (Internally moved in Eternal)
• At Bistro by Blinkit, I drive product marketing, CRM, and analytics to scale growth pan-India. My role bridges product, marketing, tech, and operations, ensuring smooth feature launches and customer adoption.
• Spearhead product readiness reviews and collaborate with Tech/UX to optimize user journeys.
• Deliver data-driven CRM campaigns that improve repeat engagement and DAUs.
• Partner end to end campaigns with Ops to enhance execution and reduce complaints across thousands of orders.
• Support refund logic & policy design with Risk/Tech teams, improving efficiency and reducing abuse.

Apr 2024 – Dec 2024 · 8 mos · On-site

• ETERNAL WINNER OF TECH DARK MODE:- Won prize money and found more than 200+ bugs and fixes
• Enhanced customer satisfaction and reduced churn with recovery strategies
• Streamlined escalation handling and trained new hires on SOPs and CRM tools
• Built internal feedback systems to track and resolve recurring issues
• Partnered with Product & Tech teams to stabilize operations, identified fraud patterns and CRM product fixes.

Jan 2021 – Apr 2024 · 3 yrs 3 mos · India

• Built a sustainable D2C apparel brand from scratch, scaling it to consistent revenue growth
• Managed end-to-end operations: product sourcing, inventory, shipping logistics, and quality control for 3k+ monthly orders
• Negotiated with delivery partners to cut costs and improve reliability
• Designed and optimized a WooCommerce storefront with UI/UX improvements and A/B testing, boosting mobile conversions
• Conceptualised & executed digital campaigns with 4.2× ROAS, building a 22K+ Instagram following organically
• Established strong branding and customer loyalty through content, community engagement, and influencer partnerships

Jul 2020 – Sep 2020 · 2 mos

• Worked under the Vice president for report on the Indian Bond market.

Jun 2020 – Jun 2021 · 1 yr

• Baseline Survey for MANSI ADOLESCENT HEALTH INITIATIVE (MAHI): Yamkeshwar, Uttarakhand

Jun 2020 – Jul 2020 · 1 mo · Mumbai, Maharashtra, India

• Project “Digital Strategy post COVID-19”. Identification of New Prospect and SWOT analysis of Trip Xoxo.

Jul 2018 – May 2019 · 10 mos

• Elected by the Student body. As the Decor head my responsibilities are:
• Spear heading the decor team of LSR student union 2018-19
• Coordinating and Leading the aesthetic decoration for all the college level events throughout the year • Managing my team of 3 sub-heads and 25 volunteers to accomplish the work.

Jul 2017 – May 2018 · 10 mos

• Core team member;Art featured in 2017 issue of College magazine.

Jul 2016 – May 2019 · 2 yrs 10 mos

• Involved in planning to execution of 12 major events

Jul 2016 – May 2019 · 2 yrs 10 mos

• Certificate of Merit for my Art and Decor contribution towards college.

Jul 2016 – May 2017 · 10 mos

• Core team member; Awarded Letter Of Appreciation for my work

May 2018 – Jun 2018 · 1 mo

• Research for all the ongoing projects in the fields of Advisory Services, Consultancy, SEZ, digital services etc.

Jul 2017 – Jun 2018 · 11 mos · New Delhi Area, India

• As the head my endeavour was to promote cross-border and cross-cultural interaction among young students and professionals from across India and Japan. I was in charge of the following;
• Heading and supervising my team of 20 members also including international members from Japan. Organising regular public discussions on social media to bring to light a wide range of issues facing India, Japan and the world at large.
• On the research front, that year, members of the India-Japan Youth Forum also represented a research paper on ‘A decrease in Japan's population, it's causes and solutions.