Jan 2022 – Mar 2023 · 1 yr 2 mos · Singapore · Remote

• Generated over 1000+ leads at $7 per lead for one of Singapore's Most Expensive Coffee Workshops.
• Enrolled 200 new students & generated $15K monthly revenue for the client. Created new product offerings that allowed client to increase their prices from $40 to $500 per pax.
• Executed influencer marketing campaign for an e-commerce brand by getting on board 15-20 influencers within a week with zero dollar spent

Jul 2021 – Dec 2021 · 5 mos · Singapore

• Acting Country Marketing Manager for Greater China Region - Responsible for demand generation and delivering on sales pipeline throughout APAC and Greater China using account-based marketing, full funnel marketing & webinars
• Managed over $300K in ad spend
• Generated $500K worth of sales pipeline in Q3
• Landing page optimisation for Taiwan, leading to 2.1X in leads generated.
• Rebuild Facebook campaigns & creatives from ground up to achieve 5X increase in clickthrough rates

Jun 2020 – Jun 2021 · 1 yr · Singapore

• Scaled IG page from 0 to 1.2K followers in 1 month.
• Generated 167 qualified leads in 7 days at $0.4 per lead

Sep 2019 – Dec 2019 · 3 mos · Bangkok Metropolitan Area, Thailand

• Organised the Techsauce Cultural Summit 2019 which saw 500 attendees over 2 days.
• Evaluate and proposed suitable Customer Relation Management (CRM) software solution that can scale to over 15000 attendees for the Techsauce Global Summit – I’ve explored different CRM systems, conducted load testing for scalability and usability. Ultimately, I came up with a suitable CRM recommendation for Techsauce. The team is currently using the CRM solution I’ve proposed.
• Provided ongoing CRM support and CRM coaching workshops for the sales team – I hosted CRM consultation sessions and onboarding workshops to get the Techsauce sales team up to speed with the new CRM platform.
• Exploration of event management software to streamline workflow – Similar to the CRM solution, I was put in charge of evaluating suitable event management software to increase our event planning process and event engagement. The average price for such software is US$30000. I narrowed the consideration from over 20 options to just 2 options. Based on my recommendations, my manager had also flown to Singapore to visit the software company as Techsauce approaches the final stages of the decision making process.
• Streamline and semi-automate contacts and lead collection process – Improved lead collection workflow through the use of automation tools, leading to a 66% reduction in costs.
• Analyse post-event feedback – To improve Techsauce Culture Summit for next year, I analysed the feedback we have received using NPS scoring and Tableau. The responses were put through sentiment analysis, voice of customer, emotion analysis, and text clustering models before being imported to Tableau.
• Hosted a team of delegates from NTUC (National Trade Union Congress) – To bolster Hubba’s partnerships efforts in the ASEAN region, Hubba welcomed a team of delegates from NTUC to our head office. Desmond Choo, Assistant Secretary-General of NTUC and a member of the Singapore parliament was leading the delegation.

Jun 2019 – Sep 2019 · 3 mos · Ho Chi Minh City

• This is the company’s first attempt at SEO. Besides providing SEO consultations, I devised, compiled, and implemented my SEO strategy guide for the C-suite team. This includes keyword research, content production, and SEO optimisation.
• Kickstarted and guided the company on LinkedIn marketing strategy. Produced and managed LinkedIn content and engagement.
• Guided company on Instagram best practices. Produced IG stories content that helped grew Ru9's IG account organically by 20% month-on-month.
• Growth metrics monitoring – Automated and streamlined the workflow for metrics monitoring
• Data project: Tracked the frequency of phone calls between customer and the customer service team in order to determine the most opportune moment to follow-up with the customer in order to find out exactly when and how many times to call them to maximize the conversion rate.

May 2018 – Aug 2018 · 3 mos

• Learnt VBA from scratch and went on to build a tool that helps to bulk import over 20k rows of data into Adwords Editor in under 5 seconds, saving over 750 man hours.
• Skills involved: SEO, SEMrush, Google Analytics, Hotjar, VBA, AdWords Editor

Oct 2017 – Jul 2018 · 9 mos · Singapore

• Eagles Inc. is $2M entrepreneurship club in SMU. My role involves overseeing the programs, marketing, operations, and logistics of the PAK Challenge. The PAK Challenge is an annual startup pitching competition that is open to tertiary institutions with prize money of up to $50k. The event saw over 200 attendees and had judges such as Elim Chew of 77th Street and Edward Chia of Timbre Group

May 2017 – Aug 2017 · 3 mos · Singapore

• Organised a sold-out product launch event with 500 attendees. Automated the re-marketing workflow, thus effectively cutting down 5 working days to just 3.
• Skills involved: Graphical design, Landing page creation Copywriting, Content marketing, Email marketing, Facebook ads, Google AdWords, Events management.

Dec 2015 – Jan 2019 · 3 yrs 1 mo · Singapore

• NOWN is a registered online-based reselling business. The business grew by 300% within its first year. Most of the business operations including marketing, management, logistics, branding, product photography, sourcing, are all completed in-house by the two co-founders. We are currently looking into possible distribution opportunities in physical stores such as Naiise & Megafash.