Theresa Morgan — CEO
I help product-led growth companies scale smarter—turning AI insights into strategies that accelerate adoption, retention, and revenue. After a decade leading GTM and revenue operations transformations in cloud technology, SaaS, and business services, I’ve learned that the fastest way to scale isn’t just adding headcount or shipping more features—it’s removing friction across the customer journey. I align product, go-to-market, and operations teams to deliver growth strategies that work in the real world. Strategic Impact: • +10% MRR by re-architecting sales processes and automating revenue intelligence • -2% churn with data-driven interventions that improved retention • 20% case deflection by enhancing AI-powered self-service • $600K+ annual savings via subscription rationalization & workforce optimization I specialize in designing scalable growth systems—integrating Salesforce Sales, Marketing & Experience Cloud, CPQ, Slack AI, and Sales Elevate to enable product, marketing, and customer success teams with the right insights at the right time. Where I Create Value: • PLG Strategy Alignment → Building GTM playbooks that bridge product usage data and revenue outcomes • AI-Enabled Growth Ops → Using predictive analytics & AI automation to boost conversions and customer success • Scaling Without Waste → Creating processes that sustain growth through market shifts and funding cycles • Revenue Retention & Expansion → Identifying upsell triggers and preventing churn before it happens As a PMP-certified leader, I translate complex transformation programs into measurable business outcomes—balancing quick wins with long-term scalability. I’m energized by working with leadership teams who see AI not just as a tool, but as a strategic lever for competitive advantage.
Stackforce AI infers this person is a SaaS Growth Strategist with expertise in AI-driven customer success and operational efficiency.
Location: Boulder, Colorado, United States
Experience: 20 yrs 4 mos
Skills
- Ai-enabled Growth Ops
- Customer Success
- Gtm Operations
- Sales Alignment
- Operational Efficiency
- Cross-functional Leadership
- Customer Success Management
- Risk Mitigation
- Demand Generation
- Program Management
- Sales Operations
- Forecasting
Career Highlights
- Achieved 10% MRR growth through sales process re-architecture.
- Reduced churn by 2% with data-driven retention strategies.
- Delivered $600K+ in annual savings via workforce optimization.
Work Experience
Zoom
Partner (2 mos)
Tebra
Lead Customer Success AI & Automation (1 yr)
Anaplan
Director of GTM Operations (3 yrs 7 mos)
RingCentral
Senior Manager Operations Customer Success (0 mo)
Information Technology Portfolio Manager (3 yrs 6 mos)
VMware
Global Program Manager (4 yrs 3 mos)
Polycom
Global Sales Operations Manager (1 yr 7 mos)
Global Sales Operations Manager for Inside Sales (1 yr 1 mo)
Global Sales Operations Manager for Service Sales (5 yrs 4 mos)
Education
Business Administration and Management at Regis University