Mar 2025 – Oct 2025 · 7 mos · Remote

• LATAM is the largest airline in Latin America, with 40,000+ employees and over 70 million passengers annually. Its Maintenance, Repair and Overhaul (MRO) org supports the most complex aviation operations in the region
• Mentor internal PMs across four domains (data integrations, data engineering, design system and core systems) to raise product thinking and delivery consistency
• Set strategic pillars, goals, bets and a prioritization model to focus the roadmaps
• Facilitate outcome-mapping sessions with teams and stakeholders to translate business goals into product capabilities and set quarterly plans
• Defined and implemented the product operating model and discovery/experimentation standards, with clear success metrics and governance

Mar 2024 – Mar 2024 · 0 mo · Remote

• Google Cloud–based maintenance data platform supporting data products for aircraft maintenance and supply-chain optimisation and supporting $100M+ in annual cost savings
• Reduced overall data operations cycle time from 16 to 12 days by delivering key platform features focused on developer efficiency and automation.
• Championed and launched a LLM agent to automate the migration of SQL queries containing business logic from legacy systems to the platform environment, reducing developer effort by over 80%.
• Established data governance in a federated model (Data Mesh), including core subdomain and entity definitions, and data ownership assignments across teams.
• Operationalized DORA (DevOps Research & Assessment) metrics to monitor data team productivity, and implemented quality tracking across pipelines.
• Defined product usage metrics and a standardized ROI model to evaluate the business impact of platform initiatives.

Aug 2022 – Mar 2024 · 1 yr 7 mos · Remote

• Apple’s Environmental Supply Chain Innovation (ESCI) drives sustainability initiatives across global hardware operations, supporting thousands of suppliers and hundreds of engineers in product development
• Built a carbon-footprint analytics platform used by hundreds of hardware engineers that reduced reporting from weeks to hours
• Launched self-serve data tools (low-code/no-code) for business analysts to build pipelines and dashboards on a modern data stack (Snowflake, Airflow, dbt, Dataiku, and Tableau)
• Built foundational data infrastructure with automated data-quality monitoring, schema validation, and pipeline orchestration, increasing data trust and accelerating decision-making

Jun 2022 – Nov 2025 · 3 yrs 5 mos · Remote

• ThoughtWorks is a global technology consultancy with 10k+ employees in 19 countries, known for pioneering agile practices and helping enterprises modernize digital capabilities
• Lead end-to-end product strategy for large-scale digital transformation initiatives
• Mentor internal PMs embedded in multiple clients, strengthening capabilities and defining scalable product practices
• Part of the hiring team, conducting interviews, assessing case studies and hiring new PMs

Apr 2021 – Jun 2022 · 1 yr 2 mos · Remote

• Quicko is a Brazilian Mobility-as-a-Service startup backed by CCR Group, later acquired by MaaS Global. It uses real-time mobility data to improve the commuter experience, serving 500K+ users
• Led the redesign of onboarding and app home screen experiences, increasing first-session core action completion by 60%+
• Drove discovery and release of new user engagement features, reducing user churn by ~20%
• Ran rapid experiments (user interviews, A/B tests) to validate hypotheses and guide the roadmap
• Instrumented cohorts and funnels to identify opportunities by engagement/retention impact

Mar 2019 – Jun 2021 · 2 yrs 3 mos · Porto Alegre · On-site

• Grupo RBS is one of Brazil’s leading media groups, reaching 7M+ daily readers and viewers across newspapers, TV, radio, and digital. GZH is its flagship digital news product, centralizing content distribution and subscriptions
• Built and implemented a CRM content distribution strategy (email, SMS, paid ads), increasing the share of print subscribers using digital products from 20% to 55%.
• Launched new product features and CRM actions based on user behavior analysis, increasing weekly active user recurrence from 80% to 95% and reducing monthly churn rate by over 5%.
• Drove a 50% increase in GZH app subscriber usage and a 30% growth in newsletter subscriptions through targeted engagement strategies and product improvements.
• Guided the development and internal buy-in for the first machine learning model for personalized content delivery at the company, resulting in 3x more content consumption than traditional curation.
• Defined the structure, scope, and operating model for a cross-functional team composed of a UI/UX designer, data analyst, marketing analyst, and engineers.

Nov 2017 – Mar 2019 · 1 yr 4 mos · Santa Cruz do Sul e Região, Brasil · On-site

• Gazeta is a multimedia group spanning newspapers, radio, and digital platforms. It owns Portal Gaz, the largest news portal in southern Brazil outside metro area, with 600K+ monthly users
• Managed a 12-person cross-functional team (journalists, video editors, software engineers, sales)
• Drove monetization initiatives that grew B2B revenue by 10x and doubled B2C revenue, through improved ad placement, enhanced ad delivery quality, and the integration of indirect monetization partners (e.g. native advertising and programmatic platforms).
• Implemented a data-driven content and distribution strategy informed by social media monitoring, increasing portal traffic 4x and reaching over 6 million annual pageviews.
• Redesigned the subscription offer and purchase flow (including landing pages and payment systems), increasing monthly conversion rate of new subscribers by 40%.

Jan 2017 – Oct 2017 · 9 mos

• Part of the founding team behind GZH, the digital platform that unified Zero Hora newspaper and Gaúcha radio — two of Brazil’s most recognized and influential news brands.
• Led cross-functional teams and resources to develop and launch new digital products, including streaming infrastructure and editorial tools.
• Built and trained a dedicated team for live video broadcasts, scaling multimedia coverage capabilities.
• Oversaw the acquisition of production equipment and led the redesign of audio and video studios to support digital-first workflows.
• Collaborated with commercial and marketing teams to shape monetization strategies for the platform’s early growth.

Mar 2015 – Dec 2016 · 1 yr 9 mos

• Managed a cross-functional team of journalists, designers, and web developers, aligning editorial and technical efforts.
• Coordinated the website redesign and a new editorial strategy, increasing overall audience by 50% and boosting Facebook reach 5x.
• Developed the content distribution strategy via WhatsApp and drove the adoption of a digital-first culture across the entire newsroom.
• Collaborated with commercial and marketing teams to shape monetization and growth strategies for the brand.

Dec 2011 – Mar 2015 · 3 yrs 3 mos

• Focused on user engagement and audience growth through homepage optimization and content distribution across social platforms.
• Implemented homepage strategies that reduced bounce rate by 30% and increased average session duration by 20%.
• Contributed to the redesign of the zerohora.com homepage, enhancing content visibility and navigation.
• Supported editorial transformation initiatives, promoting digital culture adoption within newsroom teams.

Nov 2011 – Jan 2013 · 1 yr 2 mos

• Covered politics, economy, and culture for both print and digital editions, contributing to front-page stories and high-traffic online content.

Jun 2010 – Mar 2011 · 9 mos · Lajeado e Região, Brasil

• Selected in a national screenwriting competition to direct Loucos por Bocha, a short documentary about the cultural importance of bocce in the town of Arroio do Meio (RS).
• Coordinated a full production team, including filming, editing, and post-production.
• The film was broadcast on Canal Futura and showcased in film festivals in Brazil.

Jan 2008 – Oct 2011 · 3 yrs 9 mos · Lajeado e Região, Brasil

• Coordinated the editorial team of a weekly newspaper, overseeing page layout and front-page editing. Produced award-winning reporting and photography recognized by state journalism prizes.
• Led the newspaper’s first digital transition, launching its social media presence and developing and launching its first website.

Jun 2007 – Dec 2007 · 6 mos · Lajeado e Região, Brasil · On-site

• Covered daily news stories focusing on public health, education, and urban mobility.

Sep 2006 – Jun 2007 · 9 mos

• Supported the university’s communication office with media relations and press outreach.