Jun 2025 – Present · 11 mos · Amsterdam, North Holland, Netherlands · Remote

Jul 2023 – Present · 2 yrs 10 mos · Amsterdam, North Holland, Netherlands

• I'm a growth partner for designers turned founders.
• Building visibility, demand, and deal flow through founder-led growth, working as an extension of your team. I turn your expertise into stories, insights, or cases that build authority and drive inbound demand.
• What clients gain:
• Steady pipeline through custom acquisition strategies
• Authority positioning that attracts premium opportunities
• Compound growth from consistent visibility and iteration
• Previous client results:
• Ex-IDEO founder → €150k+ revenue, 2.18M views, 3.1k inbound leads in 7 months
• Fractional leader → €55k deal, 417k views, 497 qualified leads in 8 weeks
• Design agency → scaled from €3M to €5M/year in 2 years
• Trusted by 100+ design leaders from Google, Airbnb, Uber, and Metalab. If you want to scale organically through founder brands, creator partnerships, and organic launches:
• Apply to work with me at valuepositioner.com
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Oct 2022 – Mar 2023 · 5 mos · Utrecht, Netherlands

• UMC Utrecht is an academic hospital. Designed a mobile app for nurses to streamline internal communication, documentation, and automation, so they had more time to take care of patients. Estimated workload decrease of 2 to 10%.

Sep 2022 – Mar 2023 · 6 mos · Amsterdam, North Holland, Netherlands

• My graduation internship at Essense focused on understanding service design, customer experience, journey mapping, and customer research. I worked on a project (which I acquired myself) for UMC Utrecht.

Sep 2021 – Jan 2022 · 4 mos · Zaandam, North Holland, Netherlands

• Worked for Albert Heijn, the largest Dutch supermarket chain. Designed 2 products, including all marketing materials that led to a launch with 35k+ users in one week. Both MVPs were scaled into the larger product eco-system and now saves around 4.5M kilograms in annual food waste

Aug 2020 – Jan 2024 · 3 yrs 5 mos · Amsterdam, North Holland, Netherlands

• Designed websites, brands, content strategies, and funnels for SMBs to turn more visitors into customers.