May 2022 – Aug 2023 · 1 yr 3 mos · Bengaluru, Karnataka, India · Remote

Dec 2021 – May 2022 · 5 mos · Bangalore Urban, Karnataka, India

• Responsible for Product Management.

Jun 2020 – Dec 2021 · 1 yr 6 mos

• Responsible for upper funnel of the pricing process in the Competitive Intelligence space. Built a scalable product that can churn out product matches in comparison with competitor assortment and the critical intel that are used for the pricing.

Feb 2018 – May 2020 · 2 yrs 3 mos · Bengaluru, Karnataka, India

• Responsible for the online channel growth and Products at Lifestyle, Max & Homecentre India-Landmark Group.
• Holding key responsibility of delivering true Omni experience to the users.
• Have setup end to end product requirement process to have a streamlined product requirement flow.
• Responsible for the KPIs-overall user conversion, retention, growth and omnichannel expansion.
• Instrumental in improving the NPS and Store-pick up orders.

Jul 2016 – Feb 2018 · 1 yr 7 mos · Bengaluru, Karnataka, India

• Voonik is the second largest and Sequoia-backed Fashion E-commerce Company.
• Product Manager & Platform Head of mobile apps, website & mobile site for Voonik & Mr Voonik which impact over 25 million users.
• Managing 9 Engineers, 1 PM | 2 apps & web/mobile sites | 25+ million users.
• Improved conversions by 24%; cart conversions by 18%; user engagement & retention by 18% by sifting data & user journeys.
• Led implementation of React JS & PWA to enhance the user experience
• Redesign of PDP, My Orders & Discovery Feed based on data. Standardized product analytics & clickstream data.
• Responsible for the entire product life cycle of website and m-site platforms of Voonik.com.
• Key member of Growth team in planning and executing Business Growth strategies.
• KPI includes overall user conversion, platform performance, organic traffic, new features enabling the user conversion and user experience metrics.
• Responsible for developing the strategy, business plan, product requirements and portfolio roadmaps based on user requirements and competitive market analysis.
• Work closely with the design, engineering, category and analytics teams in coming up with new product propositions.
• Responsible for improving existing tools and also incorporating monetization opportunities in the purchase journey.

Dec 2014 – Jul 2016 · 1 yr 7 mos · Navi Mumbai

• Responsible for CarWale Guarantee product which is basically an extended warranty program for used cars. My role mainly focuses on functional developments of the product, enhancing the operational flow, improving the sales and product reach.

Sep 2013 – Nov 2014 · 1 yr 2 mos · Coimbatore

• Innovative founder of build99.com, a construction and building materials procurement portal, which connects buyers to suppliers, essential service providers and manufacturers
• Managed a professional product development team towards the successful development of a fully functional web portal in a span of three months.
• Head a team of marketing research professionals, worked on product portfolios of more than 200 brands related to construction industry and developed the product category of build99.com.
• Researched on the construction industry market and penetration of e-commerce in Madurai and Coimbatore as test markets for implementation of business models.
• Lead the marketing team and formulate online and offline marketing strategies for enhancing brand awareness.
• Headed the recruitment of manpower for various departments, and prepared a training and development plan for new employees.
• Responsible for budgeting and finance management for development and operations of build99.com across various cities in India.
• Formulated a franchise model to expand the foot print of build99.com across various cities in India.
• Responsible for planning and implementation for sales forecast, lead generation, dealer enrolment, and dealer management across various cities through a team of marketing professionals.

May 2012 – Aug 2013 · 1 yr 3 mos · Coimbatore Area, India

• Designated as Area Sales Manager, Retail Commercial Auto loan segment for Northern Tamilnadu region.
• Delivered service to dealers and customers with precision and excellence. Achieved more than 30% expected targets in double quick time.
• Led my team in help research the market values and competitors by formulating marketing activities/promotions in assigned area and delivered trade schemes on monthly/quarterly basis for leading commercial vehicle fleet.
• Was nominated for negotiation with Dealers for tie-up, product development and better service of the prestigious department Cars and MUV’s.
• Successfully accomplished conversion of strategic and resourceful customers to long time loyal customers.
• Implemented enhancement of operational and CRM functions in market analysis which in turn brought out a prosperous gains within my organization. Successfully converted 30% of the existing customers and achieved the ever highest figure of Rs.5crores.
• Formulated SWOT analysis and action plans using business tools like Telesmart and Content Management Portal to achieve the target
• Implemented an innovative initiative ‘Hi-per Drive’ that could efficiently enhance the productivity of the team. Received a special recognition for implementing this technique.
• Laid a sound platform for basic functionality of the organization and provided feedback that received complements.