Tim Cook

Design Manager

San Francisco, California, United States16 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven leadership in design direction and team management.
Expertise in creating engaging brand identities.
Strong background in illustration and storytelling.

Stackforce AI infers this person is a B2C design expert with a focus on user engagement and brand storytelling.

Contact

Skills

Core Skills

Art DirectionDesign SystemsBrand StrategyBrand IdentityCreative LeadershipBrand SystemsDesign ManagementAnimation DirectionGraphic DesignCreative DirectionCharacter DesignSignage Design

Other Skills

IllustrationStorytellingPartnership DevelopmentProduct IllustrationScreen PrintingLetterpressIP DevelopmentCollaborationCharacter AnimationEnvironmental GraphicsHand LetteringPromotional MaterialsContent DevelopmentWeb DesignTypography

About

I'm a designer, illustrator, director and occasional rock 'n' roller. Mississippi native. Former Nashvillian. Bay Area resident.

Experience

16 yrs 5 mos

Total Experience

4 yrs 1 mo

Average Tenure

4 yrs 7 mos

Current Experience

Roku

2 roles

Design Director

Promoted

Aug 2024 – Present · 1 yr 9 mos

Providing art direction and leading a team of designers & illustrators that create impactful opportunities to marry illustration and design to tell stories in Roku City and across the Roku brand. Overseeing current and developing new design systems. Pushing the boundaries of how and where we can delight our users in unexpected ways, on & off platform.

Art DirectionDesign SystemsIllustrationStorytelling

Senior Visual Designer - Roku City

Sep 2021 – Jul 2024 · 2 yrs 10 mos

Applying my experience in Art Direction, Illustration and Brand Strategy to expand our beloved Roku City on and off platform, and provide unique partnerships opportunities to surprise and delight our 80M+ global users.

Art DirectionIllustrationBrand StrategyPartnership Development

Gonoodle

4 roles

Senior Design Director, Brand & Design

Promoted

Feb 2021 – Aug 2021 · 6 mos

Creative Lead in efforts to refresh GoNoodle’s identity and establish IP brand systems to span across content, marketing and consumer product, in efforts to better reach kids and the adults who love them.

Creative LeadershipBrand SystemsIP Development

Art Director

Promoted

Mar 2019 – Feb 2021 · 1 yr 11 mos

Managed a design team of cross-functional designers. Collaborated with Marketing on social strategy and promotions. Provided on-set, post-production and animation direction for video and game content with contractors and agencies. Co-developed design systems for web and mobile with Product. Protected our IP and our that of our partners, including Nickelodeon, Disney, Warner Bros, Peanuts, and The NFL.

Design ManagementAnimation DirectionCollaboration

Senior Illustrator, Content & Product

Jan 2016 – Mar 2019 · 3 yrs 2 mos

Defined, created and animated graphics and characters for Content and Product. Continued to build out new GoNoodle IP and expanding our reach through in-browser games and animated content. Collaborated on creative direction and lead art direction & a team of contract artists on our most successful Home feature to date: allowing users to create customized avatars that interacted with content to earn unique rewards for doing so.

Graphic DesignCharacter AnimationCreative Direction

Product Illustrator

Aug 2014 – Jan 2016 · 1 yr 5 mos

Created character and environmental graphics for games
and platform along with IP identities and product assets.

Character DesignEnvironmental Graphics

Trader joe's

Sign Artist

Nov 2011 – Aug 2014 · 2 yrs 9 mos · Nashville, TN

Utilized hand lettering and analog media to create and upkeep directional and promotional signage on a daily basis and decor for seasonal promotions.

Hand LetteringSignage Design

Tim cook design + illustration

Freelance Designer and Illustrator

Sep 2011 – Present · 14 yrs 8 mos · San Francisco Bay Area

My ongoing personal practice, offering product, brand and editorial illustration, identity design and art direction to clients that include ESPN, Live Nation, the NBA, Tennessee Titans and USCC. Additionally an outlet for short runs of screen printed and letter pressed products.

Product IllustrationBrand IdentityArt DirectionScreen PrintingLetterpress