Oct 2025 – Present · 7 mos · Zwolle · Hybrid

• Turning complex robotics, AI and data challenges into working products.
• I’m a systems thinker who quickly understands new domains, spots non‑obvious patterns and translates them into robust architectures, data platforms and ML solutions that ship and create business value.

Mar 2023 – Sep 2025 · 2 yrs 6 mos · Veendam, Groningen, Netherlands · Hybrid

• Driving EQOM Group’s data transformation by building data platforms and leading data science initiatives. Supporting strategic growth, boosting operational efficiency, and fostering data-driven decision-making to position EQOM as a leader in innovation.
• Roadmap Development: Created a 3-year data strategy roadmap, enhancing scalability, customer insights, and marketing effectiveness.
• Team Leadership: Built a high performing international data team, fostering mentorship and a culture of data-driven decision-making.
• Strategic Collaboration: Partnered with finance and marketing to implement Customer Lifetime Value (CLV) and Recency, Frequency, Monetary (RFM) models, delivering valuable insights to stakeholders and enhancing strategic planning.
• Executive Alignment: Provided data-driven insights to C-suite and investors, aligning data initiatives with core business goals.
• Unified Data Platform: Led migration to Databricks, boosting operational efficiency by 30% and speeding up decision-making.
• Customer 360 Model: Implemented Customer 360 with CLV & RFM analysis, driving improved segmentation, retention, and investor communication.
• AI-Powered Marketing: Deployed AI for Marketing Mix Modeling, Generative AI content, and translation automation, significantly reducing costs.
• Onboarding Efficiency: Cut onboarding costs dramatically, optimizing both e-commerce and product development processes.
• Cost-Effective Video Production: Utilized AI to reduce video production costs from €20k to €200 using tools like Stable Diffusion and Midjourney.
• Digital Avatar Comms: Created digital avatars to enhance engagement at conferences.
• Enhanced Analytics: Developed an advanced analytics strategy for real-time tracking, boosting decision-making and marketing ROI.
• Realtime Enhanced Analytics: Developed an advanced analytics strategy for real-time tracking, enabling agile decision-making and improving marketing ROI through precise, actionable insights.

Jan 2022 – Feb 2023 · 1 yr 1 mo · Amsterdam · Remote

• Led data and analytics transformation at Atida, managing a high-performing team of data engineers to build a scalable data platform on Azure. Focused on driving operational efficiency, enabling data-driven decisions, and automating key business processes.
• Key Achievements:
• Data Platform Development: Built Atida's enterprise-level data platform on Azure, creating a robust foundation for analytics, which resulted in a 50% reduction in data query times and improved overall system reliability.
• Operational Efficiency & Search Improvement: Improved product search functionalities by leveraging advanced data analytics, leading to a 20% increase in customer satisfaction and 15% uplift in conversion rates.
• A/B Testing Acceleration: Optimized the A/B testing framework, reducing the turnaround time for testing outcomes by 40%, which enabled the product team to iterate faster and improve features with greater confidence.
• Cross-functional Leadership: Collaborated with marketing, finance, and product teams to derive insights that informed strategic business decisions, directly impacting campaign effectiveness and financial planning.
• Data-Driven Automation: Automated several key analytics processes, decreasing manual workload by 30% and allowing the team to focus on high-impact data science initiatives that supported growth strategies.

Jun 2020 – Dec 2021 · 1 yr 6 mos · Remote

Apr 2019 – Dec 2021 · 2 yrs 8 mos · Remote

• Strategic Appointment: Product Advisory Board, recognizing the alignment between Wehkamp’s data strategy and Databricks’ vision for a unified data platform.
• Executive Oversight: Served as a key advisor on the Product Advisory Board and participated on multiple development councils, ensuring that product innovations stayed closely connected to evolving customer needs.
• Influential Contributions: Provided critical insights that shaped major product enhancements, including the development of the Notebook Table of Contents, implementation of Dark Mode, and refinement of process flow visualizations.
• Strategic Guidance: Actively engaged in high-level discussions influencing the strategic direction of Databricks, particularly in advancing the Lakehouse architecture, enhancing AutoML capabilities, and optimizing ETL processes.
• Customer-Centric Representation: Represented Wehkamp’s interests, ensuring that emerging product features and platform developments met real-world business and operational requirements.
• Role: Product Advisory & Various Development Council

Apr 2015 – Dec 2021 · 6 yrs 8 mos · Zwolle, Overijssel Province, Netherlands

• Led the data science team at Wehkamp to execute a transformative data strategy, resulting in significant improvements in product discovery, customer personalization, and operational efficiency. Drove company-wide data adoption through advanced analytics, machine learning, and AI, achieving measurable business outcomes and empowering teams with data-driven insights.
• Key Achievements:
• Team Leadership: Built and led a high-performing team of Data Engineers & Data Scientists, driving growth, fostering innovation, and mentoring talent across the organization.
• Product Onboarding Optimization: Reduced product onboarding time from 2 weeks to 200 milliseconds through automated background removal, resulting in substantial cost reductions and faster time-to-market.
• AI for Product Classification: Implemented convolutional neural networks (CNNs) for automated product classification, eliminating manual categorization errors and boosting efficiency by 80%.
• Enhanced UX with Image Cropping: Developed deep learning models for skeletal detection, enhancing product imagery for better user experience, leading to a 12% increase in conversion rates.
• Customer Size Prediction: Built a customer size recommendation model, leading to a 10% reduction in returns and a significant increase in customer satisfaction.
• Improved Product Discovery: Enhanced search, ranking, and filtering systems, resulting in a 15% boost in customer engagement and higher conversion rates.
• Visual Product Recommendations: Increased cross-sell revenue by 20% through the deployment of a visual recommendation system for complementary products, ensuring relevant suggestions even for out-of-stock items.
• A/B Testing Framework: Established a robust A/B testing framework for microservices and machine learning models, reducing experimentation turnaround time by 30% and improving feature rollouts.
• Data Platform Adoption: Scaled a GDPR-compliant data platform used by 700 employees.

Aug 2014 – Mar 2015 · 7 mos · amsterdam area, netherlands

• Deploy and management of an in house big data platform. Analyzing data, creating applications, development and implementation of algorithms. Creating awareness.

Jan 2013 – Jul 2014 · 1 yr 6 mos

• Implemented and managing of Hadoop (based on Cloudera) for data analysis and customer insight, by consolidating data sources and providing easy access to the data and overviews of the data, using Hive, Pig and other hadoop tools
• Developing tools on top of Hadoop, in Python, Scala, Java, to allow the business users to access and use the data in a smart and efficient way.

Oct 2009 – Dec 2012 · 3 yrs 2 mos

• Administrating of Reed Business NL's Linux web servers and support servers. Intergrating and managing of an automation & configuration management system (Puppet) for RBI's web platform.
• Support & deploying of RBI's Java based CMS.
• Advocating "Web Performance", and new web techniques like HTML5.
• responsible for iOS Development and deployments.
• Looking for insights into our data using big data techniques.

Oct 2008 – Jun 2009 · 8 mos

• Diagnose & repair servers, configure and troubleshoot Linux OS related issues, install and maintain switches, routers and other networking gear, test and troubleshoot new server hardware components and designs.
• Lead and participated in the deployments of big projects and small day to day deployments.
• Certified in installation and maintaining of Sun StorageTek SL8500 and SL500 Modular Library Systems.
• Deploying and maintaining of large scale data center server and network infrastructure.

Jan 2005 – Sep 2008 · 3 yrs 8 mos

• Network engineer: maintaining an national Cisco network setup out of 3 separate locations linked using MPLS and Routing technology, maintenance of the BGP link to the top level providers.
• System engineer: maintaining all the servers which are needed to run an Internet provider and application service provider. Amongst others web-, database-, authorization-, DNS-, Flash Media- en Windows Media streaming servers.
• Programmer: programming of a telecom monitoring solution, back end interfaces and front end systems for various customers. Amongst others web shops, portals, Flash video's and chat sites.

Jul 2000 – Jul 2013 · 13 yrs

• Member of the systems and network crew, making sure the bits go round and round and that the servers are up for your gaming pleasure.

May 1998 – Jan 2005 · 6 yrs 8 mos

• System engineer: maintaining all the servers which are needed to run an Internet provider and application service provider. Amongst others Web-, Mail-, Database-, authorization-, Windows Media streaming-, Real video streaming-, Flash Media-, Videolan Streaming servers. Also MPEG2, Voice Over IP solutions based on h.323 en SIP protocols for internal as external usage.
• Network engineer: maintaining and setup of an Cisco based network, dial up equipment and gateways for public libraries, public schools and municipal authorities in the province of Overijssel. Also setting up and maintaining the first ADSL network in the Netherlands.
• Programmer: programming and maintaining of internal monitoring systems, programming of back end systems and front end systems for maintaining the Internet service providers server park and network infrastructure.
• Programming an back end for an medical lung monitoring device. Programming of an SMS based gaming system and an SMS based payment system.
• Programming and development of embedded based systems.