Jun 2025 – Present · 1 yr · Remote

• In build mode.
• Launch, manage and grow your subscription business. Effortlessly.
• Process recurring payments, manage customers and orders, and track growth — all in one AI-powered platform designed to make your business thrive.

Jul 2024 – May 2025 · 10 mos · London Area, United Kingdom · Hybrid

• Relaunched Secret Leaders as a video-first podcast hosted by Dan Murray, co-founder of Heights and Chris Donnelly, co-founder of VERB, Lottie, Searchable.com and #1 LinkedIn creator in the world.
• Managing all aspects of day-to-day running of the business, and leading a small but mighty creative team producing social content daily and a premium show twice a week, interviewing leading figures in Business, Sport and Culture.
• The show generated hundreds of thousand of long form views, tens of millions of short form, and grew to be #2 in the UK Podcast charts behind Steven Bartlett’s Diary of a CEO. We established sponsorship deals with Wise banking, Vanta, Hewlett Packard and Dubai Tourism.
• Led the build of a professional podcast studio shooting in 6K quality.

Nov 2023 – Jul 2024 · 8 mos · London, England, United Kingdom · Hybrid

• Joined content syndication business, Swift Media to launch and grow a new talent management division from the ground up - providing additional revenue for the business and our creators.
• Focus across Food, Travel and Lifestyle. Managed clients include: Bald and Bankrupt, Backpacker Ben,London Bruncher, Those Boxing Brothers and Jude Somers.

Aug 2023 – Oct 2023 · 2 mos

• Led Astrid Wett's fight promotional content for her Misfits Boxing fight against Alexia Grace (former client of Angels Management).

Apr 2022 – Sep 2023 · 1 yr 5 mos

• Led production for The Burnt Chip YouTube channel working on 28 Long form videos. 8 of his top 12 performing videos were produced by Waves, including all of this Top 3.

Jan 2022 – Sep 2023 · 1 yr 8 mos

Jan 2022 – Aug 2023 · 1 yr 7 mos

Aug 2021 – Sep 2023 · 2 yrs 1 mo

Jun 2021 – Nov 2023 · 2 yrs 5 mos

• Co-Founded YouTube Production and Talent Management business known as "Waves" with long term friend Sam Hilton to scale and manage creator operations and productions for genre-defining content creators like Niko Omilana, The Burnt Chip, Ollie Ball, Astrid Wett and more.
• Our creator clients included: Niko Omilana, The Burnt Chip, Ollie Ball & Jacob Pasquill, Calfreezy, ChrisMD, Theo Baker, Anesongib, Culture Force, Astrid Wett and more.
• Our corporate clients included: BBC Radio 1, BBC Bitesize, Google, YouTube, JD Sports, EE, England, TOCA Football, Slims Chickens, Universal Music Group and more.

Jun 2021 – Nov 2023 · 2 yrs 5 mos

• Managed a small roster of exclusive talent: Ollie Ball, Jacob Pasquill and Culture Force.

Nov 2021 – Apr 2023 · 1 yr 5 mos · Remote

• Angels’ become the UK’s number one agency for female content creators, generating over $750,000 in revenue within first 12 months, with operating margins of over 50%.
• Repping 23 exclusively managed content creators with a combined following exceeding 20 million fans globally. Including: Rebecca Goodwin, Bonnie Locket, Daisy Drew, Mercedes Valentine, Elsa Thora, Annie Charlotte and others.
• On average, clients averaged 5x monthly revenue and 8x average increase of social channels after signing for Angels.

Feb 2021 – Aug 2021 · 6 mos

Jul 2020 – Nov 2020 · 4 mos

• Project managed NewGen's (formerly Kairos Media) campaign across LG and XBOX for the launch of Forza Horizon 5, managing a £450,000 budget, working with Vikkstar, James Buckley, Aarav and Benny Central for a month-long activation through live streams, in person events and high and low production content for both brand and creator channels.

May 2020 – May 2021 · 1 yr

Mar 2020 – Feb 2021 · 11 mos

• Launched at the start of Covid-19 Lockdown due to Esports event cancellations, working on livestream events with EA Sports, Activison Blizzard and Epic Games. In total, we have raised over $200,000 for charity.
• Our first event in April 2020 was a EA Sports FIFA charity stream partnering with UNICEF and CAA Stellar. The event featured 10 World Class footballers, including Gareth Bale and Paulo Dybala with Castro1021, Spencer Owen and AJ3 hosting. The event reached 1.1M live views, 126K hours watched and 25K+ peak viewership.
• Later that year we signed with Activision Blizzard for Call of Duty Warzone charity stream won by Sidemen's Vikkstar123 and world-renowned DJ Alan Walker.
• In early 2021, we signed a deal with Epic Games for a $50,000 Fortnite Tournament. This event reached 10+ Million Live Views, 171K Peak Viewers and 511K Hours Watched.

Feb 2020 – Jun 2021 · 1 yr 4 mos

• Ran content strategy and operations for 38 Entertainment Group's portfolio of Gaming IP brands: Ellevens Esports by Gareth Bale, and Combat - a celebrity gaming lifestyle brand working with over 150 AAA Celebrities, Athletes and Creators.

Feb 2020 – May 2021 · 1 yr 3 mos

Nov 2019 – Present · 6 yrs 7 mos · London, United Kingdom

Aug 2019 – Feb 2020 · 6 mos

• Manage and lead on the growth and development of the Katie Price brand across YouTube.
• Produce weekly videos with a team of videographers and editors to give her fans a larger insight into her world.
• In the first month of launch, we saw over 1 Million views, 60,000 subscribers and tens-of-millions of media impressions across tabloid press and beyond.

Sep 2018 – Aug 2020 · 1 yr 11 mos · Brighton, United Kingdom

• Lead the marketing strategy for many large immersive studios working with international clients such as Vodafone, McDonald's, EDF Energy, Greenpeace, The UN, YouTube, Raindance FIlm festival.
• Oversaw the launch campaign for a UN-endorsed 360 film which launched at the UN Climate Summit to 200 world leaders to promote climate action, Partnered with Extinction Rebellion to help deliver 3,000,000 views and counting.
• Proudly work on projects to support action for Grenfell, climate change and gentrification.

Sep 2018 – Aug 2019 · 11 mos · London, United Kingdom

• Oversaw all Audience engagement and development strategies including social media, community management, audience growth and retention.
• Managed social channels for the global and eSports-specific channels. Growing the audience from 40,000 to over 100,000 on Twitter and Instagram combined.
• Saw the Rebel FC channel reach over 110,000 fans.
• Produced content with Million of views.
• Managed Influencer marketing and brand campaigns for Gillette, The NFL and Under Armour.
• Oversaw Influencer relations to a combined audience of over 12 million.

Feb 2017 – Mar 2018 · 1 yr 1 mo · London, United Kingdom

• Launched and led Tyro, a sub-brand of Campus Society. We grew the team to full-time 3 editorial staff, freelanced 350 student writers and worked with Huff Post UK, The Guardian, UCAS, The Atlantic, Ogilvy, The Drum.
• Our content has led to those featured to rally government for change and been awarded "Young Women of the Year" by UN Refugee Agency.

Nov 2016 – Sep 2018 · 1 yr 10 mos · London, United Kingdom

• Joined as employee number 5, left at ~85 staff.
• Responsible organic and paid social and content, events, industry relations and brand. I saw growth from <10,000 to 600,000 MAU, supported on our strategic partnership with UCAS to onboard university students at the point of test results (an absolute cheat code for acquisition btw) and Barclays launching Barclays Books to UK Students providing free online access saving students £1000's a year.
• I launched Tyro, a sub-brand of Campus Society, growing the team to 4 editorial staff and 350 student writers. Our content has led to those featured to rally government for change sparking a national debate and been awarded "Young Women of the Year" by UN Refugee Agency.

Oct 2016 – Jul 2019 · 2 yrs 9 mos

Sep 2016 – Dec 2016 · 3 mos · London, United Kingdom

• My role as a founding partner and as director of Social came after the closure of Ogilvy Labs and the media storm that followed.
• Miroma group Chairman Marc Boyan appointed me to help build an exciting new agency, TwelveA.M. alongside and in collaboration with my teenage business hero, Jamal Edwards MBE - just years after his infamous Google Chrome adverts with Ed Sheeran that I used as a focal point for my Business A Level essay.
• TwelveA.M. is a creative agency focused on producing cultural content through creative direction, film production, experiential activations, and influencer partnerships. During my tenure, our clients included: Eve Sleep, Amazon, eBay, Intel, and RSC.
• The agency is still thriving today.

Jul 2016 – Apr 2017 · 9 mos · London, United Kingdom · Remote

• Alongside roles at Ogilvy and Miroma (TwelveA.M.), I become Senior Editor - Innovation for WeRSM - a popular online publication for the social and advertising sector.
• My features included interviews with creators across YouTube and Vine and thought pieces on Innovation, marketing, and the future of technology and we're amongst some of the most popular across the site.

May 2016 – Aug 2016 · 3 mos · London, United Kingdom

• After my second year at University, I joined Ogilvy as part of their now-defunct "rough diamond" initiative - which supported non-traditional routes into the advertising industry under WPP veterans Nicole Yershon and Rory Sutherland.
• My role as content manager gave me a quick introduction into the world of advertising working on campaigns and pitching to the likes of Cadbury, British Airways, and Unilever.
• As part of the 5-strong Ogilvy Labs team, which supported some 23,000 Ogilvy colleagues and 330,000 WPP colleagues, our goal was to bridge the gap between agency and innovation - meeting with start and scale-ups daily, often involving emerging technology like virtual and augmented reality and spatial computing, and finding solutions for the major brands marketed under the WPP group.
• An example of this was a project I led in partnership with What 3 Words utilizing Pokemon Go's mapping systems, we were able to manipulate and spawn data inputs and correlate them to an ISPs public WiFi hotspot. This technology was ideated, built, delivered, and sold to BT within 24 hours for an undisclosed fee.
• During my time, and with the support of Rory Sutherland, our team successfully led a semester of learning for employees, partners, and clients on the Future of travel and the nighttime economy. During our live event, it was announced by TfL for the plans of the London Underground to introduce the night tube on Fridays and Saturdays.
• One highlight was the opportunity to host a podcast as part of WPP Radio in a thought-provoking conversation between former JOE.co.uk CEO, Will Hayward and advertising legend Dave Trott.

Mar 2016 – Present · 10 yrs 3 mos

Mar 2016 – Mar 2016 · 0 mo · London, United Kingdom

• Led the marketing and social media strategy behind D&AD's first ever festival.

Feb 2016 – Apr 2016 · 2 mos · Cardiff, United Kingdom

• Led marketing and communications for 2016 Online Influence Conference. Worked with Google, BuzzFeed, Unilever, Salesforce, IMB, ITN and MediaCom.

Jan 2016 – Feb 2016 · 1 mo · London, United Kingdom

• Oversaw and led all marketing for the largest virtual reality event in the UK - in partnership with Virtual Umbrella and Ravensbourne.

Nov 2015 – Nov 2015 · 0 mo · London, United Kingdom

• During my second year at University, working alongside the institution as part of a life brief, I oversaw social media strategy for RSC with Ravensbourne for the play "Henry V".
• SUpporting the RSC mission to connect with 10,000 children and 300 schools using social media.

Oct 2015 – Dec 2015 · 2 mos · London, United Kingdom

• Led social media strategy for a number of events for Glug.

Oct 2015 – Nov 2015 · 1 mo · London, United Kingdom

• During my second year at University, whilst freelance, I landed a gig with the House of Lords and their 500 Apprenticeships pledge program. My role was to lead all aspects of marketing, PR and communications.

Jul 2015 – Oct 2015 · 3 mos · London, United Kingdom

• After my first year at university, aged 18, I had the opportunity to start my first role in the industry at Social Media Week London (acquired by Adweek).
• I led marketing and social media for the record-breaking event working with senior execs across major tech brands, Google, Facebook, Twitter, Buzzfeed, Instagram, Pinterest, Microsoft, Dazed Media, Reuters, VICE, and WWF.
• During the event, I managed around 40 staff across production and general customer experience. This equipped me with an impressive network at such a young age.

Feb 2015 – Jun 2015 · 4 mos · Ravensbourne, London

• During my time at university, I helped build and deliver Ravensbourne's annual Degree Show for 2015. Overseeing the web development and marketing for the 3-day live event.

Feb 2011 – Feb 2012 · 1 yr · United Kingdom

• As a teenager, in the early days of YouTube, I signed up with the network Yeousch and managed a small team creating gaming content under the brand "DTO".

May 2009 – Dec 2010 · 1 yr 7 mos · United Kingdom

• In the very early days of YouTube and what is now known to be the creator economy, aged 13, I kept my identity hidden and landed a part-time role at Machinima. In my role, I helped scout and sign YouTube talent in the gaming industry, earning a cut of earnings.

Jan 2009 – Jul 2011 · 2 yrs 6 mos · Remote

• As a teenager, managed and moderated a community of 2 million users interested in mobile design. Reported directly to Head of Community as a small team of 5 senior moderators.