Tom Wentworth

CEO

Boston, Massachusetts, United States28 yrs 8 mos experience
Highly Stable

Key Highlights

  • Led global marketing through $2.65b acquisition.
  • Tripled ARR at RapidMiner with product-led growth.
  • Implemented strategies that grew Acquia's ARR from $45m to $135m.
Stackforce AI infers this person is a SaaS marketing executive with extensive experience in product-led growth and acquisition strategies.

Contact

Skills

Core Skills

Marketing StrategyProduct MarketingGo-to-market StrategyDemand GenerationSales Enablement

Other Skills

Enterprise SoftwareSaaSMarketing AutomationDigital MarketingWeb Content ManagementLead GenerationContent ManagementCMSOnline MarketingE-commerceSocial MediaSalesforce.comPublic SpeakingStart-upsStrategy

About

High growth SaaS executive with expertise in both enterprise product-led and enterprise GTM models. I infrequently post advice on tech marketing at https://tomwentworth.com and used to host a podcast called Scaleup Marketing.

Experience

28 yrs 8 mos
Total Experience
3 yrs 3 mos
Average Tenure
1 yr 7 mos
Current Experience

Revsure ai

Advisor

Nov 2024Present · 1 yr 6 mos

Incident.io

Chief Marketing Officer

Oct 2024Present · 1 yr 7 mos · Greater Boston · Remote

Ai12z

Advisor

May 2024Present · 2 yrs · Boston, Massachusetts, United States

Dotcms

Board Member

Oct 2021Present · 4 yrs 7 mos · Boston, Massachusetts, United States

  • Independent member of the board of directors for open source hybrid CMS provider

Recorded future

Chief Marketing Officer

Nov 2019Oct 2024 · 4 yrs 11 mos · Greater Boston · On-site

  • Acquired by Mastercard for $2.65b
  • I led the global marketing team at Recorded Future for five years through the acquisition by MasterCard. Recorded Future was at $350m+ ARR, a high-growth cybersecurity company focused on securing our world with threat intelligence.
  • Grew ARR from $90m to over $350m and consistently sourced 50%+ of New Logo Qualified Pipeline (over $500m in total)
  • Moved into the Leader position in multiple Forrester and Frost + Sullivan analyst reports
  • Scaled the annual Predict customer conference to four locations with over 1,000 attendees
  • Launched Recorded Future News and its two flagship media properties: The Record, one of the largest cybersecurity news sites, and Click Here, a National Murrow Award-winning podcast that consistently ranks in the Top 5 Tech News podcast category

Acquia

SVP Product Marketing

Jan 2019Nov 2019 · 10 mos · Boston, Massachusetts

  • Acquired by Vista Equity Partners for $1b
  • I rejoined Acquia in early 2019 to lead Product Marketing. During my time there, we acquired three companies to round out our Digital Experience product portfolio and introduced simplified product packaging to articulate our capabilities across multiple product lines (Drupal Cloud, Marketing Cloud).
  • I left after the Vista acquisition.

Drift

Advisor

Jul 2017Nov 2019 · 2 yrs 4 mos · Greater Boston Area

  • Acquired by Vista Equity Partners

Jebbit

Advisor

Aug 2016Nov 2019 · 3 yrs 3 mos

  • Acquired by Vista Equity Partners (spot a trend yet?)

Altair rapidminer

Chief Marketing Officer

Nov 2015Jan 2019 · 3 yrs 2 mos · Boston, MA

  • I was responsible for global go-to-market strategy (100% product-led growth), product marketing, and communications at RapidMiner, a low code machine learning pioneer.
  • Tripled ARR and transformed a classic top-down enterprise selling model into bottoms-up product-led growth.
  • Led RapidMiner's placement as a Leader in the 2018 Forrester Wave for Predictive Analytics and into the overall top spot in the 2018 Gartner Data Science Platforms Magic Quadrant.

Acquia

Chief Marketing Officer

Dec 2012Nov 2015 · 2 yrs 11 mos · Boston, Massachusetts

  • I was responsible for global marketing strategy, demand generation, product marketing, and communications. I joined in late 2012 during Acquia's rapid growth phase, and we grew ARR from $45m to $135m in 2015.
  • Acquia's marketing team won the 2014 Marketo "Revvie"​ for most dramatic business impact, by growing pipeline Y/Y by 129% and driving more than 66% of the new ARR in 2013.
  • Led Acquia's placement in the Leader quadrant of the 2014 and 2015 Gartner Magic Quadrant for Web Content Management. Acquia was the fastest rising vendor during my time.
  • Held the first two Acquia Engage customer conferences.

Optimizely

2 roles

Chief Marketing Officer

Promoted

Jan 2011Dec 2012 · 1 yr 11 mos · Greater Boston Area

  • Responsible for global marketing strategy and execution at Ektron, which later merged with Episerver and eventually rebranded as Optimizely after an acquisition.
  • Grew license revenue by over 30% each year in role to over $50m
  • Modernized legacy marketing processes, cutting paid acquisition spend by 80% and decreasing CAC by 60%.
  • Led Ektron's placement in the Leader quadrant of the 2012 Gartner Magic Quadrant for Web Content Management

Vice President, Product Marketing

Oct 2009Dec 2010 · 1 yr 2 mos · Greater Boston Area

  • Head of product marketing, developer marketing, analyst relations, and developer evangelism.
  • Transformed go-to-market from mid-market to enterprise, leading to a 40% increase in ASP and record growth.
  • Created developer evangelist program to support strategic customer, partner, and analyst activity.
  • Oversaw the placement of Ektron in three Gartner Magic Quadrants.

Hp autonomy

Product Marketing

Jan 2009Sep 2009 · 8 mos · Greater Boston Area

  • Interwoven was acquired by HP / Autonomy in early 2009. After joining Autonomy, I moved into a product marketing role where I was responsible for strategy, developer evangelism, and field enablement in the Web Content Management group of Autonomy.
  • Delivered leadership position in Forrester’s Web Content Management Wave and Gartner’s Web Content Management Magic Quadrant.
  • Created Autonomy Interwoven corporate demo platform, used daily by Account Executives and Sales Engineers.

Interwoven

3 roles

Field CTO

Promoted

May 2007Dec 2008 · 1 yr 7 mos

  • Recruited by the CTO to serve as the first Field CTO. My primary responsibility was supporting the sales organization in large opportunities at strategic accounts worldwide, including Bank of America, FedEx, Citi, Tesco, SunTrust, Lenovo, and John Deere.
  • Additional responsibilities included sales enablement, analyst relations, thought leadership programs, and serving as a media spokesperson.

Director, Sales Engineering

Promoted

Nov 2005Apr 2007 · 1 yr 5 mos

  • Led the Sales Engineering organization in the Northeast and Southeast US. Responsibilities included managing 12 Sales Engineers, directly supporting strategic accounts, team development & hiring, and serving as the liason between sales, marketing, and product.

Principal Sales Engineer

Apr 2000Oct 2005 · 5 yrs 6 mos

  • Sold Interwoven content management solutions in the Bay Area (2000-2003) then New England (2003-2005). Responsibilities included demonstrations, leading proof of concepts, training and mentoring of new hires, and requirements gathering for product managers.
  • Achieved over 150% of quota and was named to the Interwoven Presidents Club each year in this role.
  • Drove and grew strategic relationships with enterprise accounts, including Sutter Health, BCBS of MA, Bank of America, Staples, and Lenovo.
  • Named to Interwoven Presidents Club each year in this role.

Adobe

Senior Sales Engineer

Apr 1997Mar 2000 · 2 yrs 11 mos · San Francisco Bay Area

  • Worked at Macromedia, a digital media pioneer. Adobe acquired Macromedia.
  • Sold digital content authoring and learning management solutions to companies worldwide. Responsibilities included demonstrations, proof of concepts, product installation and training, and demo development.
  • Closed a $2,000,000 learning management system deal, the largest in company history.
  • Named “Employee of the Year” by Adobe's e-learning division.

Education

University of Illinois Urbana-Champaign

BS — Mathematics and Computer Science

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