Jan 2023 – Mar 2024 · 1 yr 2 mos · United States · Remote

Aug 2022 – Jan 2023 · 5 mos

• Led the Revenue Diversity org, an org that built a trusted reputation internally for delivering impactful work. Oversaw key verticals within an important new revenue stream for Twitter, including Professional Journeys, Shopping, and Developer Platform. Reported to the VP of Design and managed a team of 32, including 2 managers.

Mar 2021 – Aug 2022 · 1 yr 5 mos

• Developed a variety of net-new features within the Revenue Diversity org, a new team within Twitter. Built a globally diverse team from Berlin to San Francisco, managing 12 designers across 5 verticals, including Subscriptions (Twitter Blue), Payments, and more.

Jun 2019 – Feb 2021 · 1 yr 8 mos · San Jose, California, United States

• Helped build and led the Messaging, which aimed to create highly personalized, massively scalable content that users would want to engage with. The nimble team worked on email, push notifications, in-app notifications, chatbot experiences, and more. This work became the largest source of organic traffic, generated millions of dollars in revenue, and increased retention.

Jun 2015 – Jan 2017 · 1 yr 7 mos · Los Gatos Ca

• Led the Kids Interactive team, which included three designers and one content designer. We built new content and experiences for a wide age range of kids, including a “choose your own adventure” model that has since been used for “Bandersnatch”. Beyond building the team and the UI, I worked with show writers, producers, and content creators to tell new types of stories.

Dec 2016 – Jun 2019 · 2 yrs 6 mos · Columbus, Ohio Metropolitan Area

• Built and led the creative team at disruptive insurtech startup Root Inc from Series A to Series D, scaling the team from zero to 35 FTEs in two years. Directly managed the marketing, brand, and product design orgs and oversaw critical customer-focused initiatives, increasing the company’s valuation by over 20x.
• During my tenure:
• We built multiple apps(with a consistent rating of +4.5 stars),
• Ran large-scale live-action marketing campaigns
• Helped our internal customer service teams by building internal tools for their needs
• Built a system for creating and iterating on ultra-targeted digital ad campaigns
• Worked with Lettermatic to create a custom family of fonts
• Our exceptional in-house team rebranded all aspects of Root
• During this time, the company went from being valued at $10 million to $2.2 billion.

Jul 2014 – Jul 2015 · 1 yr · Redwood City, California

• Worked as a hybrid of product and marketing communication design in order to: strategize, create, test, and visualize a new pricing model across all channels and platforms.

Dec 2013 – Dec 2016 · 3 yrs · Ohio & California

• Worked directly with the CEO to create a brand and product that speaks to a group of individuals that have been marginalized in order to give them the confidence to experience the world.

Jan 2012 – Jun 2014 · 2 yrs 5 mos · Columbus, Ohio

Jul 2011 – Jan 2012 · 6 mos · Greater Indianapolis

Jun 2010 – Jul 2011 · 1 yr 1 mo · Indianapolis, Indiana

Jan 2008 – Jun 2010 · 2 yrs 5 mos · Ohio

Apr 2007 – Mar 2008 · 11 mos

Mar 2007 – Oct 2007 · 7 mos

Jan 2007 – Dec 2016 · 9 yrs 11 mos · Ohio & California

• Crafted responsive websites, massive print projects, apparel designs, physical and digital products, as well as full rebranding for artists, musicians, startups, large companies, and marketing firms. I hired and worked with other amazing freelance artists, engineers, and studios to meet clients' needs.