Tricia Weener — CEO
C-suite executive with over 25 years’ experience in global organisations including HSBC, Linklaters, British Aerospace and KONE, fast-growth scale-ups and start-ups. Strong strategic skills, coupled with commercial, data and digital expertise. Proven track record creating high performing teams, leading organisational change and driving growth within complex and regulated businesses. Recognised for growing capability and talent, customer centric thinking and sustainable business development. Thrives in fast-paced, high growth environments where technology developments are driving new business models. Unique combination of multi-national experience, alongside start-up and scale up. Strong sector coverage: FS, Retail, Industrial, Luxury, FMCG, Travel with extensive global and regional experience – deep knowledge of Asia, Greater China, EMEA and the America's. Lived and worked in the UK, HK, the Nordics and currently located in the UAE. Fellow & Global Ambassador of the Marketing Society | Fellow of the Chartered Institute of Marketing | Fellow of the Marketing Academy.
Stackforce AI infers this person is a seasoned executive in Marketing and Business Development across multiple industries.
Experience: 30 yrs 8 mos
Skills
- Business Development
- B2b Marketing Strategy
- Marketing Strategy
- Sustainability
- Organizational Leadership
- Business Transformation
- Entrepreneurship
- Project Management
- Strategic Planning
Career Highlights
- Over 25 years of experience in global organizations.
- Proven track record in driving growth and organizational change.
- Recognized for customer-centric thinking and sustainable business development.
Work Experience
Linklaters
Chief Marketing & Business Development Officer (1 yr 7 mos)
Globacap
Fractional Chief Marketing Officer - Marketing & Corporate Communications (11 mos)
Ecorth
Advisory Board Member (2 yrs 9 mos)
KONE
Chief Marketing Officer, EVP, Marketing, Corporate Communications & Brand (2 yrs 6 mos)
HSBC
Global CMO Commercial Banking & Global Banking & Markets (2 yrs)
Global CMO Commercial Banking (4 yrs 6 mos)
Regional Head of Marketing, Commercial Banking & Global Banking and Markets, Asia Pacific (5 yrs 11 mos)
Global Head of Marcomms & Campaign Strategy, HSBC (1 yr 10 mos)
Head of Marketing & Comms, Commercial Banking, Continental Europe (2 yrs 2 mos)
Intelligent Marketing & Communications Ltd
CEO and Founder (6 yrs)
The Marketing Partnership Ltd
Client Services Partner then Managing Partner (5 yrs 4 mos)
ALPHA Airports Group PLC
International Marketing Manager (11 mos)
Marketing Manager (9 mos)
The Marketing Partnership Ltd
Account Manager (1 yr 2 mos)
Account Executive (6 mos)
British Aerospace
Contracts Officer (7 mos)
Sponsored Undergraduate (3 yrs 10 mos)
Education
Sustainability Leadership Program at Imperial Business School
ISP Diploma at The Institute of Promotional Marketing
CIM Diploma at CIM | The Chartered Institute of Marketing
Bachelor of Arts (BA) at University of Brighton
GCSE's and A levels at Watford Grammar School For Girls