T

Tricia Weener

CEO

United Kingdom30 yrs 8 mos experience
Highly Stable

Key Highlights

  • Over 25 years of experience in global organizations.
  • Proven track record in driving growth and organizational change.
  • Recognized for customer-centric thinking and sustainable business development.
Stackforce AI infers this person is a seasoned executive in Marketing and Business Development across multiple industries.

Contact

Skills

Core Skills

Business DevelopmentB2b Marketing StrategyMarketing StrategySustainabilityOrganizational LeadershipBusiness TransformationEntrepreneurshipProject ManagementStrategic Planning

Other Skills

AdvertisingAnalyticsB2BB2B MarketingBrand AwarenessBrand DevelopmentBrand ManagementBusiness StrategyCRMCSRCorporate AffairsCorporate CommunicationsCorporate GovernanceCustomer AcquisitionCustomer Engagement

About

C-suite executive with over 25 years’ experience in global organisations including HSBC, Linklaters, British Aerospace and KONE, fast-growth scale-ups and start-ups. Strong strategic skills, coupled with commercial, data and digital expertise. Proven track record creating high performing teams, leading organisational change and driving growth within complex and regulated businesses. Recognised for growing capability and talent, customer centric thinking and sustainable business development. Thrives in fast-paced, high growth environments where technology developments are driving new business models. Unique combination of multi-national experience, alongside start-up and scale up. Strong sector coverage: FS, Retail, Industrial, Luxury, FMCG, Travel with extensive global and regional experience – deep knowledge of Asia, Greater China, EMEA and the America's. Lived and worked in the UK, HK, the Nordics and currently located in the UAE. Fellow & Global Ambassador of the Marketing Society | Fellow of the Chartered Institute of Marketing | Fellow of the Marketing Academy.

Experience

30 yrs 8 mos
Total Experience
4 yrs 1 mo
Average Tenure
1 yr 7 mos
Current Experience

Linklaters

Chief Marketing & Business Development Officer

Nov 2024Present · 1 yr 7 mos · London Area, United Kingdom · On-site

B2B Marketing StrategyBusiness DevelopmentBusiness TransformationCRMCustomer Experience

Globacap

Fractional Chief Marketing Officer - Marketing & Corporate Communications

Dec 2023Nov 2024 · 11 mos · London Area, United Kingdom · Remote

Marketing StrategyCorporate CommunicationsOrganizational Leadership

Ecorth

Advisory Board Member

Sep 2023Present · 2 yrs 9 mos · London Area, United Kingdom · Remote

  • Advisory Board member and strategic advisor to CEO and founder of Ecorth, a next-gen climate fintech giving investors the ability to track their climate data, impacts and risks. Investors can also customise climate scenarios and pathway variables, visualise and benchmark any asset/portfolio and download all underlying data.
Marketing StrategyCorporate CommunicationsSustainability

Kone

Chief Marketing Officer, EVP, Marketing, Corporate Communications & Brand

Jan 2021Jul 2023 · 2 yrs 6 mos · Finland · On-site

  • Chief Marketing Officer, Marketing & Comms, EVP and Executive Board member for KONE a global leader in the elevator and escalator industry. Accountable for marketing, brand, customer, corporate affairs and internal comms, alongside leading the Sales & Marketing transformation programme, targeted with renewing sales and marketing at KONE to create a recognised competitive advantage.
Brand AwarenessMarketing StrategyCorporate CommunicationsOrganizational LeadershipSustainabilityBusiness Transformation+5

Hsbc

5 roles

Global CMO Commercial Banking & Global Banking & Markets

Jan 2019Jan 2021 · 2 yrs

EntrepreneurshipDigital MarketingBrand AwarenessMarketing StrategyB2B Marketing StrategyOrganizational Leadership+7

Global CMO Commercial Banking

Jul 2016Jan 2021 · 4 yrs 6 mos

Digital MarketingBrand AwarenessMarketing StrategyB2B Marketing StrategyOrganizational LeadershipSustainability+6

Regional Head of Marketing, Commercial Banking & Global Banking and Markets, Asia Pacific

Sep 2013Aug 2019 · 5 yrs 11 mos

EntrepreneurshipDigital MarketingBrand AwarenessMarketing StrategyB2B Marketing StrategyOrganizational Leadership+7

Global Head of Marcomms & Campaign Strategy, HSBC

Oct 2011Aug 2013 · 1 yr 10 mos

Digital MarketingBrand AwarenessMarketing StrategyB2B Marketing StrategyOrganizational LeadershipSustainability+3

Head of Marketing & Comms, Commercial Banking, Continental Europe

Aug 2009Oct 2011 · 2 yrs 2 mos

Digital MarketingBrand AwarenessMarketing StrategyB2B Marketing StrategyOrganizational LeadershipCustomer Segmentation Strategy+4

Intelligent marketing & communications ltd

CEO and Founder

May 2003May 2009 · 6 yrs · Greater London, England, United Kingdom

  • Founded boutique strategic marketing and creative services agency, Intelligent Marketing & Communications with clients including HSBC, Diageo, Taylormade Golf, Tchibo, Rohan Adventure Travel, Southern Pacific Mortgages Ltd, Morgan Lovell and Woolworths. Won fastest growing agency of the year in 2005 and grew revenue to +$5M annually, with 100% growth from year 1 to 2. Implemented client acquisition strategy, people plan, digitised account management/finance system and developed strategic relationships with large agency groups.
EntrepreneurshipDigital MarketingBrand AwarenessMarketing StrategyOrganizational LeadershipCustomer Segmentation Strategy

The marketing partnership ltd

Client Services Partner then Managing Partner

Dec 1997Apr 2003 · 5 yrs 4 mos · London Area, United Kingdom · On-site

  • Re-joined as a 25% shareholder and Board Director, initially as Client Services Partner before being promoted to Managing Partner. Brought over $20M of new business to the agency and grew billings by 380%. Led all client relationships and managed operations including owning the P&L and leading all people initiatives.

Alpha airports group plc

2 roles

International Marketing Manager

Promoted

Dec 1996Nov 1997 · 11 mos · Greater London, England, United Kingdom · On-site

  • Promoted to International Marketing Manager to support with global expansion beyond Europe (following the demise of duty free within the EU). Worked alongside the Business Development team supporting with tenders, Airport Authority presentations and negotiations, new brand and retail concept creation and execution across international airports globally. Opened up new opportunities in the US and Asia delivering incremental sales in core and non-core businesses.

Marketing Manager

Feb 1996Nov 1996 · 9 mos · Greater London, England, United Kingdom · On-site

  • Responsible for Duty and Tax Free retail marketing and promotions, new retail brand development and Airport Authority negotiations for all UK regional airports including London City, Manchester, Birmingham, East Midlands, Edinburgh, Glasgow and Liverpool.

The marketing partnership ltd

2 roles

Account Manager

Promoted

Nov 1994Jan 1996 · 1 yr 2 mos · London Area, United Kingdom · On-site

  • Account Manager working on accounts including Hoverspeed Fast Ferries, ALPHA Airports Group, Clarks Shoes, Bank of Butterfield and Seymour Pierce Stockbrokers. Role included promotional marketing strategy and execution, retail marketing, brand development, product launches, developing client relationships, monthly forecasting and billing and project management.

Account Executive

Apr 1994Oct 1994 · 6 mos · London Area, United Kingdom · On-site

  • Account Executive working on accounts including Hoverspeed Fast Ferries, ALPHA Airports Group and Clarks Shoes. Role included promotional marketing execution, retail marketing, developing client relationships and project management.
Project ManagementRetail MarketingP&L ManagementNegotiationStrategic Planning

British aerospace

2 roles

Contracts Officer

Aug 1993Mar 1994 · 7 mos · Stevenage, England, United Kingdom

  • Contracts Officer within the Procurement Department at British Aerospace Defence, leading large formal tender processes, building supplier relationships, writing and negotiating contracts.

Sponsored Undergraduate

Sep 1989Jul 1993 · 3 yrs 10 mos · Stevenage, England, United Kingdom

  • Sponsored by British Aerospace Defence throughout 4-year BA (Hons) Business Studies degree. During summer holidays from uni and for year in industry worked in HR, Training and Development, Procurement and Contracts departments.

Education

Imperial Business School

Sustainability Leadership Program — Sustainability Studies

Jun 2023Oct 2023

The Institute of Promotional Marketing

ISP Diploma

Jan 1995Jan 1995

CIM | The Chartered Institute of Marketing

CIM Diploma

Jan 1993Jan 1993

University of Brighton

Bachelor of Arts (BA) — Business Studies

Jan 1989Jan 1993

Watford Grammar School For Girls

GCSE's and A levels

Jan 1982Jan 1989

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