Apr 2023 – May 2026 · 3 yrs 1 mo · Cork, County Cork, Ireland · Remote

• I lead global digital marketing at Sogeti, where I focus on building marketing that connects—both with people and with business goals. My role spans strategy, storytelling, and execution, with a strong focus on AI, data, and innovation.
• Developed and executed a global digital strategy across 12+ localized sites, shifting from dense content to a story-led experience that improved UX and brand positioning.
• Led the “Make Way for Innovation” campaign, generating a multi-million euro in pipeline in just 8 weeks, with 2.7M impressions and a 73% increase in web traffic.
• Partnered closely with global sales, product, and technical teams to align marketing with revenue goals.
• Mentored and coached a global team, fostering collaboration through monthly marketing calls and a strong focus on growth.
• Supported executive visibility by creating thought leadership content and advising senior leaders on building their voice on social media.

Oct 2021 – May 2023 · 1 yr 7 mos · Ireland

• As the marketing program manager for localization in LinkedIn Marketing Solutions I have launched this program, scaled it and grown it across eight business units. I collaborate cross functionally with internal partners and external vendors to execute marketing strategies and ensure all activity rolls up to support business priorities.
• This program drives customer growth and acquisition in growth markets.
• In a fast moving, matrixed global organisation like LinkedIn this requires being a self-starter, having excellent communication skills, detail focus and an analytical approach decision making.

Jul 2021 – Nov 2021 · 4 mos · Killarney, County Kerry, Ireland

• Moved from Toronto back home to Ireland. Took this opportunity to spend time with missed family, reacquaint with friends, enjoy an Irish summer with my children. Settle everyone in to our new town, jobs and schools.

Jan 2020 – Sep 2020 · 8 mos · Toronto, Ontario, Canada

• Decided to pivot back in to full time corporate work, then March 2020 arrived and I spent the next 6 months full-time parenting, home schooling and figuring it all out.

Sep 2020 – Jul 2021 · 10 mos · Toronto, Ontario, Canada

Nov 2015 – Aug 2020 · 4 yrs 9 mos · Greater Toronto Area, Canada

• Tucked in Tight Sleep Coaching provides gentle and loving sleep solutions for infants and toddlers of tired families.
• I created and implemented a creative marketing strategy with traditional and digital methods and worked diligently to build brand reputation and identify new business relationships and streams. I developed a consistent voice and tone, and built relationships with clients and external people with similar core values and aligned business offerings.
• Oversaw end-to-end processes from marketing, closing clients, administration, accounting and leveraging relationship to convert clients to referral sources.

Nov 2011 – Sep 2016 · 4 yrs 10 mos · Greater Toronto Area, Canada

• CBI Health Group is an inter-disciplinary healthcare company with over 12,000 employees across Canada. Healthcare is complex and CBIHG, with nine different business streams, is no different. As the internal digital marketing expert, I was the National Manager for the corporate brand and Consultant for internal stakeholders. In my time there I shifted the marketing function from a decentralised, off-line function to fully digital approach where I created, managed and executed digital marketing programs. I determined the allocation of our budget working with all service streams to determine to priority and scope of each digital endeavor, how our resources were utilised (internal IT, external agencies, websites, microsites, intranets, video, design SEO/SEM spend, video, social etc.), and sitting with senior management to justify this spend and ask for additional resources.

Feb 2011 – Nov 2011 · 9 mos · Greater Toronto Area, Canada

Jan 2010 – Jan 2011 · 1 yr · Dublin, Ireland

• MoveMarket.ie is an online auction site where individuals and businesses list items or products they want moved and couriers and hauliers bid for this business.
• I have been involved in MoveMarket since before its launch in January 2010, creating databases of prospective clients, organising PR, creating mailshots, testing of website and creating a pressence on Facebook for MoveMarket

Jan 2009 – Jan 2011 · 2 yrs · Killarney, Co. Kerry, Ireland

• The Castlerosse is a 120 bedroom hotel with 39 self catering houses, a 9 hole Golf Course and full Leisure Club.
• E-Marketing for the Castlerosse includes managing and adapting the website for SEO and creating Adword Campaigns as well as a presence for the hotel in social networking.
• Liaising with Graphic Designers to develop various marketing collateral for the company e.g. brochures, one off promotional material and redesign of company stationary to create a uniform image for the company. Management of large database and utilising the opportunities for text, mail and e-zine campaigns.
• Analyse and measure sources of business and the success of above mentioned campaigns.
• Attend consumer fairs and liase with guests in the hotel to create, develop and maintain relationships.

Jan 2007 – Sep 2007 · 8 mos · Luxembourg, Luxembourg