Trisha Aravindan — Business Development Executive

Hey 👋 I’m Trisha, and my story is all about curiosity, creativity, and a belief that there’s always more to explore, create, and understand. It all began during my undergraduate studies in Fashion Technology. I was drawn to solving real problems, designing and developing products like ergonomic laptop pillows and all-season baby sleepwear that could make everyday life better. That hands on experience taught me how much power thoughtful design holds and it lit a spark in me. That spark grew into something bigger when I stepped into the world of merchandising. I had the chance to work with legendary brands like Disney, Marvel, DC, Harry Potter, Star Wars, Hello Kitty, Harley-Davidson, and Lee, and partner with high-street retailers like Primark, Peacocks, and New Look. I loved the fast pace, the creativity, and the joy of bringing products to life but something deeper was calling me. I found myself asking bigger questions: Why do people connect with certain brands? What truly drives loyalty and engagement? That curiosity led me to discover my true calling. To build that path, I pursued an MSc in Marketing & Strategy at Warwick Business School, where I explored the intersection of consumer psychology, brand building, and business growth. I’ve since worked on impactful projects with brands like Uber, Walmart, and Carlsberg, helping them understand their audiences, craft smart strategies, and grow in meaningful ways. Each chapter of my journey has shaped who I am today: a strategist who brings creativity, structure, and empathy to everything I do. I help brands cut through noise with strategy, soul, and staying power. Let’s connect if you're creating something powerful, purposeful, and built to make an impact.

Stackforce AI infers this person is a Marketing and Brand Strategy Specialist with a focus on consumer engagement.

Location: Coimbatore, Tamil Nadu, India

Experience: 6 yrs 5 mos

Skills

Market Research
Digital Marketing
Marketing Strategy
Influencer Marketing
Project Management
Communication
Operations Management
Journalism
Content Curation
Emcee
Event Planning
Podcasting
Brand Management
Administration

Career Highlights

Experienced in brand strategy and consumer psychology.
Led successful marketing campaigns for major brands.
Passionate about impactful design and user-centric solutions.

Work Experience

AES Technologies India Pvt Limited

Business Development And Marketing Executive (1 yr 3 mos)

Trivan Marketing Consultancy

performance marketer (5 mos)

SNQS INTERNATIONAL PVT LTD

Merchandiser (5 mos)

Indira Gandhi National Centre for the Arts(IGNCA)

Project Administrative Executive (9 mos)

Innerpece

Business Development Specialist (1 yr)

Kumaraguru College of Technology

Public Relations Officer (PRO), Scrabble Club (1 yr)

Treasurer, Kural Club (1 yr)

Sports and extra curricular coordinator, Department Association (1 yr)

Video and podcast coordinator (11 mos)

Vallalar Veg Restaurants

Executive Assistant to Managing Director (10 mos)

GGMS

Sports caption (11 mos)

School Pupil Leader (1 yr)

Assistant School Pupil Leader (1 yr)

Education

Master of science at University of Warwick - Warwick Business School

Bachelor of Technology - BTech at Kumaraguru College of Technology

Diploma of Education at Kumaraguru College of Liberal Arts and Science

High school at GGMS

10th at GGMS

Trisha Aravindan

Business Development Executive

Coimbatore, Tamil Nadu, India6 yrs 5 mos experience

Highly Stable

Key Highlights

Experienced in brand strategy and consumer psychology.
Led successful marketing campaigns for major brands.
Passionate about impactful design and user-centric solutions.

Stackforce AI infers this person is a Marketing and Brand Strategy Specialist with a focus on consumer engagement.

Contact

Skills

Core Skills

Market ResearchDigital MarketingMarketing StrategyInfluencer MarketingProject ManagementCommunicationOperations ManagementJournalismContent CurationEmceeEvent PlanningPodcastingBrand ManagementAdministration

Other Skills

Administrative AssistanceBrainstem - Education ERP Powered By AESBusiness DevelopmentCampaignsChange ManagementClient CommunicationClient RelationsCompetitive Cost AnalysisContent StrategyContent writingContinuous ImprovementCross-functional CollaborationsCross-functional Team LeadershipCustomer ExperienceCustomer Satisfaction

About

Experience

6 yrs 5 mos

Total Experience

2 yrs 7 mos

Average Tenure

1 yr 3 mos

Current Experience

Aes technologies india pvt limited

Business Development And Marketing Executive

Mar 2025 – Present · 1 yr 3 mos · Coimbatore, Tamil Nadu, India · On-site

Spearheaded end-to-end content development for HRMS and HIMS platforms, including SEO optimization, keyword strategy, and competitor analysis using tools like Google Keyword Planner.
Collaborated with clients to deliver user-centric, high-conversion copy aligned with business goals.
Managed social media content across LinkedIn, Instagram, and Facebook—designed visuals using Canva and scheduled posts through Meta Business Suite—resulting in a 30% increase in brand engagement and lead generation.
Supported the sales team by creating persuasive sales collateral and participating in client meetings and audits, enhancing product messaging and building customer trust.
Conducted in-depth market research and competitor benchmarking to refine content strategies and optimize product positioning.
Leading market research and business development for an AgriTech project, driving growth and product-market alignment.

Market ResearchInternational Business DevelopmentDigital MarketingContent StrategySocial Media ManagementLead Generation+4

Trivan marketing consultancy

performance marketer

Jun 2024 – Nov 2024 · 5 mos

Executed influencer-driven campaigns to boost engagement by 30%, optimizing budgeting, reach using google analytics, Instagram & YouTube ads.
Managed content strategy, audience interactions and performance tracking.
Developed data-driven reports to refine marketing strategies, adapted to platform changes, optimized paid and organic marketing efforts.

Marketing StrategyLeadershipTeam ManagementEvent PlanningInfluencer Marketing

Snqs international pvt ltd

Merchandiser

Mar 2023 – Aug 2023 · 5 mos · Tiruppur, Tamil Nadu, India · On-site

TeamworkProject ManagementVendor CoordinationMarketing StrategyClient RelationsCross-functional Collaborations+5

Indira gandhi national centre for the arts(ignca)

Project Administrative Executive

Apr 2022 – Jan 2023 · 9 mos · New Delhi, Delhi, India · On-site

I had the opportunity to work as an intern in the at the Indira Gandhi National Centre for the Arts, Red Fort, New Delhi which is visualised as a centre encompassing the study and experience of all the arts – each form with its own integrity .Indira Gandhi National Centre for the Arts, Ministry of Culture, Government of India, has set up the Aatmanirbhar Bharat Centre for Design (ABCD) to pave the way for a sustainable cultural economy derived from the indigenous crafts of India by empowering the artisan communities with new designs and innovations. During my days there I got the chance to know about many things related to art. ABCD successfully collaborated with various acclaimed designers, esteemed organisations, and a talented cohort of master artisans for specific craft-based incubation ateliers at the Red Fort. During the course of the project involving three months at the Centre, artisans partnered with designers to co-create an exclusive range of marketable products along with a strong focus on co-learning and two-way knowledge transfer.

TeamworkProject ManagementCommunicationVendor CoordinationCustomer ExperienceSales Operations+5

Innerpece

Business Development Specialist

Jul 2021 – Jul 2022 · 1 yr · India

Young Ones is a Students Community which provides Professional guidance and learning opportunities to students.

TeamworkProject ManagementOperations ManagementCross-functional Team LeadershipProduct DevelopmentCampaigns+5

Kumaraguru college of technology

4 roles

Public Relations Officer (PRO), Scrabble Club

Jan 2021 – Jan 2022 · 1 yr

-Had the experience of content writing , team management, interviewing , event organising as the PR head of a journalism club

TeamworkJournalismAdministrationMarketingContent Curation

Treasurer, Kural Club

Jan 2021 – Jan 2022 · 1 yr

Had the chance to be MOC for many events happened during college
specialised in Tamil /English podcasts and script writing

TeamworkEmceeAdministration

Sports and extra curricular coordinator, Department Association

Jan 2020 – Jan 2021 · 1 yr

-coordinated and organised events sports and other extra curricular events in department

TeamworkEvent PlanningAdministration

Video and podcast coordinator

Oct 2019 – Sep 2020 · 11 mos

-Had the experience to coordinate , make and analyse the reach of videos and podcast

TeamworkPodcastingAdministration

Vallalar veg restaurants

Executive Assistant to Managing Director

Dec 2020 – Oct 2021 · 10 mos · Perambalur, Tamil Nadu, India · On-site

Managed key administrative responsibilities for a senior official, ensuring efficient scheduling, document management, and operational logistics, critical for supporting high-level executive functions.
Prepared strategic briefs and reports, synthesizing complex information into actionable insights, and supporting decision-making processes at the executive level.
Coordinated cross-departmental communications, enhancing organizational efficiency and promoting effective policy implementation strategies.
Oversaw special projects and initiatives, demonstrating strong leadership and project management skills, crucial for aligning departmental objectives with broader governmental goals.
Facilitated high-level meetings and forums, ensuring seamless execution and fostering an environment conducive to strategic discussion and decision-making.

TeamworkBrand ManagementAdministrative AssistanceOffice AdministrationFront Office SupportAdministration+1