Tyler White

Product Manager

Montreal, Quebec, Canada9 yrs 5 mos experience

Highly Stable

Key Highlights

Achieved $1 million ARR in first year of product launch.
Led design initiatives that prioritize user adoption.
Improved onboarding processes to enhance user activation.

Stackforce AI infers this person is a SaaS Product Designer with a strong focus on user adoption and experience.

Contact

Skills

Core Skills

User Experience Design (ued)Design LeadershipAnalyticsUser Experience (ux)Business-to-business (b2b)Product DesignUser ResearchData Analytics

Other Skills

Software as a Service (SaaS)Data VisualizationVisual Web DeveloperCommunication skillsExecution skillsTechnical skillsPrototypingAndroidFigma (Software)CSSUser InterfaceUsabilityLogo DesignGraphic DesignSEO

About

Most designers are told growth is a marketing problem. It isn’t. It’s a product decision problem. I help designers and product teams understand why their work gets ignored, why features don’t get adopted, and why “good design” still fails to move the business. I’ve spent 15 years inside complex B2B SaaS products fixing the gap between shipping features and seeing results. Onboarding that confuses users. Value props no one remembers. Features that look great in decks and collect dust in production. That’s where most products quietly die. Here’s the part most designers aren’t told early enough: Design isn’t the job. It’s the disguise. The real job is shaping decisions. The real job is behavior. The real job is making usage inevitable. I work at the intersection of product, psychology, and revenue, designing systems that move users from curiosity to habit, and habit to retention. If a feature doesn’t get adopted, it’s not a feature. It’s debt. If usage happens once, it isn’t value. It’s noise. If users churn after trying your product, the issue isn’t missing features. It’s missing decisions. I write a weekly newsletter for designers who want their work to carry weight, influence outcomes, and actually move metrics. Join here: https://www.saasifyos.com/

Experience

9 yrs 5 mos

Total Experience

3 yrs 1 mo

Average Tenure

Current Experience

Design table podcast

Co Host

Apr 2025 – Present · 1 yr 1 mo · Montreal, QC · Remote

The Design Table is a podcast for product people who are tired of shipping features no one uses. Each week, Tyler White and Nick (last name optional) break down the real decisions behind SaaS adoption, activation, and revenue outcomes — without the jargon or theory-drunk frameworks.
We talk about the messy middle of product design: aligning teams, proving value, removing friction, and turning product ideas into things users actually stick with and pay for. If you care more about results than Dribbble shots, pull up a chair.

Capintel

Senior Product Designer

Nov 2024 – Present · 1 yr 6 mos · Montreal, QC · Remote

Improved advisor activation by clarifying the path to first value, reducing onboarding friction, and making core workflows easier to understand and complete.
Partnered with Product and Engineering to define the analytics and instrumentation needed to measure activation, adoption, and usage patterns across the platform.
Reduced workflow complexity by simplifying decision points and surfacing essential information earlier, resulting in fewer dead ends during testing and smoother adoption readiness.
Created reusable design patterns and UX frameworks that accelerated delivery timelines and enabled cross-functional teams to ship with more consistency and less churn.
Shifted design conversations away from personal preference and UI aesthetics toward measurable business outcomes, influencing roadmap prioritization based on user behavior and enterprise value.
Led strategic design initiatives focused on ensuring new features are positioned for adoption at launch, rather than retrofitted after release.

User Experience Design (UED)Design LeadershipUser ResearchAnalyticsSoftware as a Service (SaaS)

Notch

Senior Product Designer

Mar 2024 – Oct 2024 · 7 mos · Toronto, ON · Remote

Designed and launched a customer payment portal that increased adoption by requiring customers to add a payment method before accessing invoices, resulting in a 30% increase in on-time payments.
Reduced late payments and collections overhead by converting previously manual, supplier-driven billing workflows into a self-serve experience customers could complete independently.
Increased portal activation rates by improving onboarding clarity, surfacing the value proposition earlier, and reducing the number of steps required to pay outstanding invoices.
Supported migration from Stripe to Adyen while maintaining payment continuity, designing new error-handling flows and business logic previously handled automatically by Stripe.
Positioned the portal as a revenue enabler rather than a passive feature, reframing design discussions around cash flow impact instead of UI execution.

User Experience (UX)Business-to-Business (B2B)Data AnalyticsSoftware as a Service (SaaS)

Globalvision

Founding Product Designer

May 2020 – Mar 2024 · 3 yrs 10 mos · Greater Montreal Metropolitan Area · Remote

Worked on Verify, GlobalVision's automated proofreading product for the pharma, medical, CPG, and Advertising Agency space. Achieved $1 million ARR within the first year of launch.
Implemented design best practices for design system management and development collaboration
Created user flows, journey mapping, and prototyping (Figma)
Guided the product design from beta to launch
Managed the user research process and actively conducted ongoing usability sessions with clients

Product DesignUser ResearchAnalyticsSoftware as a Service (SaaS)

Stradigi ai

2 roles

Director of Product Design

Promoted

Feb 2018 – May 2020 · 2 yrs 3 mos · Montreal, QC · On-site

Led product design for the machine-learning platform during its transition from internal R&D tool to commercial SaaS product, shaping the product vision, UX strategy, and go-to-market readiness.
Translated complex ML workflows into intuitive, modular user experiences that non-technical users could adopt without deep data science knowledge, expanding the total addressable user base beyond engineers.
Defined onboarding flows, mental models, and product scaffolding that enabled new users to reach value faster, reducing reliance on internal support teams and improving early activation during pilot programs.
Partnered closely with engineering, research, and executive leadership to prioritize feature investments based on customer value and usage patterns—not gut feel.

User ResearchData AnalyticsSoftware as a Service (SaaS)Data Visualization

Product Designer

Mar 2016 – Feb 2018 · 1 yr 11 mos · Montreal, QC · On-site

Worked at Stradigi during its transition from a digital agency to an AI-focused SaaS company. I contributed across a wide range of client and internal initiatives, which laid the groundwork for the company’s eventual product pivot.
Designed mobile apps, web applications, and digital experiences for enterprise clients, consistently delivering clear user flows and production-ready interfaces
Applied user-centered design methods to early AI initiatives, helping non-technical stakeholders understand complex capabilities through prototypes and simplified workflows
Developed reusable UI patterns and foundational design system elements that reduced build time and increased consistency across client projects
Conducted usability testing, research, and iterative wireframing to align features with user needs and business constraints, improving delivery outcomes across teams

Data AnalyticsData Visualization

Jomedia

2 roles

Content Marketing Manager, Web Design

Promoted

Dec 2015 – Mar 2016 · 3 mos · Montreal, QC · On-site

Increased conversion rates of landing pages and checkout flows by 20% by improving value communication, reducing decision friction, and optimizing user pathways.
Designed campaigns and product launch pages that aligned messaging with user intent, resulting in higher acquisition and lower drop-off during key user journeys.
Used analytics to identify bottlenecks and shape design decisions, laying the foundation for a product-led approach to growth rather than surface-level marketing execution.

Data Analytics

Web Designer

Nov 2014 – Dec 2015 · 1 yr 1 mo · Montreal, QC · On-site

Designed and delivered digital product experiences that supported e-commerce transactions, ensuring users could navigate, evaluate, and purchase without friction.
Led UX and front-end development efforts that improved product usability and contributed directly to conversion and repeat purchase behavior.

Data Analytics

Beezid.com

2 roles

Lead Web Designer & Web Integrator

Promoted

Jan 2012 – Nov 2014 · 2 yrs 10 mos · Montreal, QC · On-site

Worked on one of North America’s largest penny auction platforms during a period of hyper-growth, designing revenue-critical user journeys where UI choices directly influenced bidding behavior, conversion, and real-money outcomes
Grew the active user base from 1.5M to 3M by optimizing conversion flows and high-intent landing pages
Revamped the core website experience to strengthen trust signals and accelerate purchase intent through targeted social campaigns and email funnels

Junior Web Designer & Web Integrator

Sep 2010 – Jan 2012 · 1 yr 4 mos · Montreal, QC · On-site

Supported the design and implementation of the e-commerce platform powering millions of real-time transactions
Delivered front-end development using HTML, CSS, JavaScript, and CAKEPHP to ship features quickly without sacrificing usability
Collaborated with engineering to turn ideas into production-ready experiences that balanced speed, stability, and visual quality