Feb 2024 – Mar 2025 · 1 yr 1 mo · Delhi, India · On-site

• Campaign Management:
• Managed paid advertising campaigns for FMCG brands like Unibic and Twinings across Quick Commerce platforms, handling complete execution including campaign setup, bid optimization, keyword mining, and daily performance monitoring. Worked on high-scale budgets where Unibic alone had 80–90L monthly ad spend and Twinings 25–30L.
• Performance Optimization:
• Optimized campaigns to improve ad sales, ROAS, ACoS, CTR, and overall efficiency by restructuring campaigns, refining keyword targeting, and controlling CPC/CPM through continuous testing and iteration.
• Keyword Research & Search Term Mining:
• Conducted deep keyword mining and search term analysis for Quick Commerce platforms to identify scalable demand, eliminate wastage, and expand profitable traffic sources.
• Reporting & Data Analysis:
• Built and maintained Excel-based trackers, dashboards, and automated reports to monitor daily pacing, ACoS, spend utilization, and ad sales performance. Used data rigor to drive optimization decisions.
• Client Communication & Account Handling:
• Handled regular client communication with 2–3 brands simultaneously, including 4–5 client calls per week. Presented performance reports, insights, and optimization plans to brand teams.
• SKU-Level Campaign Execution:
• Managed campaigns for ~50 SKUs for Unibic and ~15 SKUs for Twinings, ensuring efficient budget utilization and performance scaling across portfolios.
• Agency Marketing Ownership:
• Owned only the marketing vertical as part of the agency scope, focusing purely on performance execution without involvement in pricing, listing optimization, assortment decisions, or business strategy.

Jun 2023 – Jul 2023 · 1 mo · Bengaluru, Karnataka, India · On-site

• Social Media Execution & Content Planning:
• Worked on Instagram marketing including content planning, post scheduling, caption writing, and execution of daily content calendars to build brand presence organically.
• Influencer & Live Session Support:
• Assisted in planning and executing Instagram Live sessions with influencers to increase brand engagement and reach.
• Platform Management:
• Used tools like Hootsuite and Meta Business Suite for content scheduling, publishing, and performance tracking.
• Performance Tracking & Analytics:
• Monitored engagement metrics such as reach, impressions, follower growth, and interaction rates to understand content performance and audience behavior.
• Competitor Research:
• Conducted competitor analysis, especially studying platforms like Moneycontrol, to understand their content strategy, posting style, and audience engagement patterns.
• Cross-functional Collaboration:
• Worked closely with founders and designers in a small startup team (5–10 members), gaining hands-on exposure to how early-stage companies plan and execute marketing.
• Startup Exposure & Marketing Foundation:
• Gained practical understanding of how social media marketing works in a startup environment, from ideation to execution, and built strong fundamentals in content marketing and digital communication.