Aug 2023 – Present · 2 yrs 7 mos

• Currently managing end-to-end brand operations, collaborating across departments to ensure alignment with brand vision and goals.
• Key responsibilities:
• 🔹 Leading Marketing: Overseeing social media, creatives, ads, influencer collaborations, PR and more
• 🔹 Marketplace Strategy: Partnering with the team to boost visibility & sales on Amazon, Flipkart, Nykaa, Quick Commerce, etc.
• 🔹 New Product Development & Market Research: Identifying gaps and trends to drive innovation
• 🔹 Campaign Leadership: Ideating and executing impactful brand campaigns
• 🔹 Customer Excellence: Developing initiatives to enhance user experience and satisfaction
• 🔹 Product Improvements: Working on formulation upgrades, COGS reduction, and quality enhancement
• 🔹 Cross-Functional Coordination: Working with growth, sales, supply, procurement teams and externals
• 🔹 Strategic Partnerships: Cracking and negotiating valuable brand collaborations to enhance visibility
• 🔹 Data Analysis: Analyzing data across channels; social media, sales trends, consumer and market insights. This helps to identify growth patterns, leverage strengths, spot gaps, and implement data-driven corrective actions.
• This role empowers me to drive growth holistically; across marketing, operations, product, customer experience and a lot more.

Jul 2020 – Aug 2023 · 3 yrs 1 mo

• After successfully leading the Sirona Youthinkers Campus Ambassador Program for 3 seasons, I transitioned into a full-time marketing role, where I got hands-on experience across the brand’s 360° marketing efforts.
• Key responsibilities & contributions:
• ✅ Brand Positioning: Ensuring consistent messaging across platforms
• ✅ Social Media Management: Strategy, planning & execution
• ✅ Content Creation Oversight: Coordinated with copywriters, designers & video teams for daily content and ad production
• ✅ Campaign Ideation & Execution: Led and contributed to creative, high-impact campaigns
• ✅ Performance Marketing: Reviewed & optimized ad creatives for D2C and marketplaces
• ✅ Influencer Marketing: Identified, negotiated, and managed influencer collaborations
• ✅ Brand Partnerships: Secured strategic deals and co-branded initiatives
• ✅ Campus Ambassador Program: Continued leadership & expansion of the initiative
• This role allowed me to apply creativity, drive execution, and learn the end-to-end workings of a fast-paced D2C start up.

May 2019 – Jul 2020 · 1 yr 2 mos

• At Sirona, we focus on period & intimate care, toilet hygiene, women’s safety, and sexual wellness; topics often considered taboo in India, leading to a major information gap. To drive category education, we believed that creating a dialogue among college students could create deeper impact than just digital content or influencer campaigns.
• That’s how the Sirona Youthinkers Campus Ambassador Program was born. I led this initiative, growing it to 2000+ ambassadors across Tier 1 & Tier 2 colleges in India, where students helped spark conversations and completed real-world brand tasks.
• 🔹 Designed the full program structure – from goals to execution
• 🔹 Led outreach & onboarding of ambassadors
• 🔹 Mentored ambassadors through regular tasks like content creation, campus sessions, product feedback & research
• 🔹 Built communication workflows, shared updates, and kept the community engaged
• 🔹 Organized guest sessions with industry leaders
• 🔹 Handled reward systems – cash prizes, goodies, certificates & LoRs
• 🔹 Scaled operations and eventually built a support team to manage it
• This was a win-win initiative—students gained startup exposure, and we built a strong, youth-led voice for taboo-breaking conversations.

Oct 2019 – Dec 2019 · 2 mos · Kolkata Area, India · On-site

• Curious about Digital Marketing’s impact on business, I pursued a training program while completing my Bachelor’s degree.
• Gained hands-on experience in:
• ✅ Keyword Research – Identifying high-impact keywords
• ✅ On-Page SEO – Optimizing website elements
• ✅ Off-Page SEO & Link Building – Strengthening domain authority
• ✅ Content Writing – Crafting SEO-friendly content
• ✅ Image Creation & Submission – Enhancing engagement
• ✅ Blog Posting – Publishing & optimizing content
• This training built a strong foundation in SEO, content marketing, and digital growth—excited to apply these skills!

Sep 2017 – Aug 2019 · 1 yr 11 mos

• Being part of St. Xavier’s University, Kolkata’s first-ever batch was a privilege. While St. Xavier’s College had a strong legacy, the newly established University (2017) provided a fresh academic environment.
• Driven by a passion for practical learning, my friends and I founded XCMS to bridge the gap between theory and real-world applications. Through industry-focused events, we brought corporates into classrooms and created hands-on learning opportunities.
• As a founding member & core committee leader, I contributed to:
• 🔹 Organizing workshops & seminars with industry experts
• 🔹 Hosting X-Inovaé, an inter-college fest with top institutions
• 🔹 Facilitating case studies, business simulations, and corporate interactions
• Building XCMS reinforced my passion for leadership, innovation, and industry-academia collaboration.

Jul 2017 – Mar 2020 · 2 yrs 8 mos

• Studied Management at St. Xavier’s University, where I developed a strong passion for Marketing and Entrepreneurship. Eager to gain real-world experience beyond academics, I took the initiative in my third year to work part-time with a feminine hygiene startup in Delhi called Sirona, after securing permission from my college.
• This experience gave me firsthand exposure to the startup ecosystem, allowing me to understand business operations, marketing strategies, and the challenges of scaling a brand. It was an incredible opportunity to apply my learning in a dynamic, fast-paced environment and gain insights into what it takes to build a business from the ground up.

Apr 2016 – Dec 2016 · 8 mos

• Being part of Sneh, The Social Service Unit of our school, was an incredibly fulfilling experience.
• As Treasurer, I had the opportunity to lead impactful initiatives, including:
• 🔹 Blood Donation Camp – Helping save 900 lives
• 🔹 Smayan – A Cultural Fest for special children
• 🔹 Community Service – Educating underprivileged kids, installing sanitary pad vending machines, and more
• Working in CSR and social impact has been truly rewarding. Excited to continue making a difference!