May 2025 – Jul 2025 · 2 mos · Mumbai, Maharashtra, India · On-site

• Brand strategy & Client Servicing
• Brands - SBI Life & SBI MF
• Executed Father’s Day campaign - clocked 100M+ reach across all platforms.
• Strategised and executed phase 1 for IDEATIONX 2.0 - Finale at IIM Kozhikode

Nov 2024 – Feb 2025 · 3 mos · Mumbai, Maharashtra, India · On-site

• TED is a non-profit organization devoted to promoting Ideas Worth Spreading.
• As the Director of strategy, I managed a team of 400 students, involved coordinating their efforts across various sub-teams, from content creation and social media management to media outreach and community engagement.
• My learnings essentially included
• Leading the sponsorship acquisition efforts, securing funding for the event, and managing the overall budget to ensure the event's financial viability and alignment with TED's mission of spreading impactful ideas.
• Performance Marketing by utilizing trends and statistics by Google Ads, Meta Ads and hence increasing the Brand recall and engagement due to high viewership
• With my ability to efficiently integrate Marketing, Public Relations, and Social media strategies according to guidelines licensed by TED global we raised near to 4lakhs in brand integration, We also managed to host 2 social causes this year with Rotary club and Spark a change organization.
• Collaborated with brands like schmitten chocolates, Philips, SBI securities, Oppo etc. to build long term relations and connections.
• Excelled in Public Relations by curating and careful strategically placed billboards and hoardings with Wallop Advertising & DOOH, Roshan Spaces OOH, in Juhu, Bandra, Dadar.
• Learned the art of ticket sales and lead the team by integration of various PR strategies and sales.
• Curated graphics and Website Design ideas, and handled finances, MOU's and legality.

Jan 2024 – Jan 2025 · 1 yr

Jul 2023 – Jan 2024 · 6 mos

Jul 2022 – Jul 2023 · 1 yr

• Successfully led a team of 20+ people to manage end to end event operations in college festivals
• Represented Mithibai college in festivals across colleges like IIT Bombay - Mood Indigo, Xaviers college - Malhar fest, NMIMS - Vaayu etc.
• Managed participants, negotiation, communication with the organisers, leadership.

Aug 2023 – Jan 2024 · 5 mos · Mumbai, Maharashtra, India · On-site

• SVKM's Mithibai College’s Annual International Intercollegiate Cultural extravaganza, Kshitij, was held from the 16th of January to the 19th of January, 2024, leaving an indelible mark as it set new standards for college festivals. Mithibai Kshitij showcased a dazzling array of talents in departments including Business Events, Gaming & Sports, Photography, Literature and PA.
• As a Public Relations Head, my responsibility involves maintaining good media relations, creatively promoting the festival, Signing PR deals including various regional, national and multinational newspapers and newschannels like Hindustan Times, Mid-Day, Zee24taas, Free Press Journal, Gujarati Mid-Day, Maharashtra Times, Mumbai Times, Amrit India, Brut.India, Filmfare etc. We also signed Zee24taas, InShorts, Wallop Advertising, Simca Advertising, LytAds, 108.4 IshqFM, McDonalds, M-indicator, L'utopia Magazine, ONTV Digitec, India Forums, M&A Innovation, Filmygyaan, RVCJ Media and many more.
• Hereby effectively conveying the essence of Kshitij to a worldwide audience.
• This year, as a PR Head we were also responsible for continuing the legacy of being the only college festival hosting events for the specially abled - Para Events.
• We organised four events - Dance, Music, Para Talent Show and Painting ,having 200+ participants ,out of which 80 participants were shortlisted for finals, our job was to maintain logistics and sheets , giving prior setup requirements for these events to be conducted, bringing in sponsors and felicitating them, managed celebrity judges for various events and also ran a campaign for McDonalds regarding EatQual for the specially abled.
• We also managed to host 5 social causes this year - AASTHA( Talk show by acid attack survivors), Beach clean up, IND-PAK match screening with under privileged children, Diwali celebration with mentally challenged children, Candle march at Gateway of India with Sameer Wankhede on 26/11 , in collaboration with The Rotary Club of Mumbai City.

Jul 2023 – Sep 2023 · 2 mos · Mumbai, Maharashtra, India · On-site

Nov 2022 – Jan 2023 · 2 mos · Mumbai, Maharashtra, India · On-site

Oct 2022 – Feb 2023 · 4 mos · Mumbai, Maharashtra, India · On-site

Sep 2022 – Jan 2023 · 4 mos · India

Sep 2022 – Dec 2022 · 3 mos · Mumbai, Maharashtra, India · On-site

Dec 2020 – Mar 2025 · 4 yrs 3 mos · India · Hybrid

• Podcast, blog, storytelling