Nov 2021 – Present · 4 yrs 7 mos · India

• With the rise of AI, ethical practices of AI and addressing risks arising from AI models is on high demand. AI governance is the next big thing.

Sep 2021 – Present · 4 yrs 9 mos · https://www.thedeltacube.ai

• Building TheDeltacube as the Trusted Thought partner to the organization’s Growth strategy. We design data-driven innovative solutions to business problems of companies at every growth stages.

Nov 2020 – Sep 2021 · 10 mos · Mumbai, Maharashtra, India

• As CDO of ZEE I will be building the Data Center of Excellence for all businesses of ZEE media, including ZEE5 (OTT) India + Global, Broadcast, Movies and Music for Content creation, Content distribution and Monetisation and other functions.

Nov 2018 – Nov 2020 · 2 yrs · Mumbai, Maharashtra, India

• Building a large Center of Excellence for ZEE5 spanning across Business Intelligence, Business Analytics, Predictive and Prescriptive Modeling, Artificial Intelligence, Market Research and Digital Lab. This team collectively serves the single source of truth and Data driven actions. Together we can answer - What, How and Why - of the Business strategies.
• Multiple pioneering projects - Short form UGC contents, Kids, News, Premium, AdTech and Hyper-casual gamification. Creating a single CDP (Customer Data Platform) for intelligent Marketing and contextual Ad delivery.

Nov 2016 – Oct 2018 · 1 yr 11 mos · Mumbai Area, India

• Excited to apply my experience at Media Industry and boost the data driven decision making for Voot and Viacom18 as a whole.

Mar 2016 – Oct 2016 · 7 mos · Bangalore

• I am aiming to build a world class Business Analytics team which will help FlipKart take better business decisions towards Growth and Profitability with improved consumer's life, by revolutionized shopping experience in India through cutting edge technologies.

Feb 2014 – Mar 2016 · 2 yrs 1 mo · global

• As Head Analytics, I have been given a very challenging & path breaking role in Airtel. My main focus is to build Analytical rigor across the Marketing teams, both vertically (Center as well as 23 mobility circles Pan India) and horizontally (across product families like Prepaid, Postpaid, Data & devices, Airtel Money, Customer Experience etc).
• Single handed delivered Analytic Excellence across the business verticals of Airtel, trained the business leaders, Marketing heads and junior team members on how to solve a problem Analytically, how to measure the marketing efforts rightly and how to take decision scientifically.
• My works have helped Airtel in significantly increasing Campaign Hit Rate and ROI.

Dec 2012 – Feb 2014 · 1 yr 2 mos

• Managing a team size of 42 members on Consumer Shoper's Insights and Advanced Analytics. I take care of project staffing, management, guiding and coaching juniors on content as well as marketing domain knowledge, improving better access to knowledge hubs and bridging better connection to the global team with Analytics work stream.

Nov 2010 – Nov 2012 · 2 yrs

• As a senior Analyst I played a very key role in multiple small to big projects, where my work have been appreciated at the global level. As a tenured member of the firm, I trained and coached multiple batches of junior members to help them come up to speed with McKinsey way of working, tools and techniques and McKinsey communication style. I also contributed at the firm in various dimensions - in helping our office move to a new building where I took leadership to various operational work streams.

Jul 2007 – Nov 2010 · 3 yrs 4 mos