Vamsi Suman Dakoju

Brand Manager

Hyderabad, Telangana, India10 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Built a multi-channel content product from scratch.
Recipient of the BCCL Chairman's Award.
Expert in digital marketing and brand strategy.

Stackforce AI infers this person is a Media Marketing Professional with expertise in Brand Development and Digital Strategy.

Contact

Skills

Core Skills

Brand DevelopmentMarketing Strategy Development

Other Skills

A/B TestingAbove the LineAdobe Creative SuiteAdobe Premiere ProAgency Relationship ManagementBelow the Line AdvertisingBrand ActivationBusiness DevelopmentCollaborative StyleConsumer BehaviorConsumer MarketingContent StrategyCustomer InsightCustomer ServiceData-driven Marketing

About

Brand Manager, currently working in the media industry. Built and scaled a multi-channel content product from 0 to 1 within The Times of India for a highly monetizable audience cohort. Recipient of the BCCL Chairman's Award, awarded to only 1% of the employees. Experienced in digital marketing, brand campaigns, media planning, new product development, content marketing and BTL marketing.

Experience

10 yrs 7 mos

Total Experience

3 yrs 6 mos

Average Tenure

7 yrs 9 mos

Current Experience

Bennett coleman & co. ltd. (the times of india)

5 roles

Brand Head- Telangana & AP and National Brand Lead - AI & Tech News, TOI

Promoted

Oct 2025 – Present · 8 mos

Senior Brand Manager

Oct 2022 – Sep 2025 · 2 yrs 11 mos

A/B TestingData-driven MarketingSearch Engine Optimization (SEO)Brand DevelopmentPublic RelationsBusiness Development+12

Manager - Brand

Promoted

Oct 2020 – Sep 2022 · 1 yr 11 mos

Built a new content product for the Bangalore market, scaled it nationally and as a multi-channel monetized property
P&L Custodian for Bangalore edition (Top-3 market) of TOI; Delivered readership growth for TOI Bangalore in 3 consecutive IRS reports

A/B TestingData-driven MarketingSearch Engine Optimization (SEO)Brand DevelopmentPublic RelationsBusiness Development+12

Deputy Manager - Brand

Nov 2018 – Sep 2020 · 1 yr 10 mos

A/B TestingPublic RelationsBusiness DevelopmentPositioning (Marketing)Marketing Mix ModelingConsumer Marketing+9

Management Trainee - Brand

May 2018 – Oct 2018 · 5 mos

Public RelationsAdobe Creative SuiteConsumer Behavior

Bennett coleman and co. ltd. (times group)

Summer Intern - Brand Management

Apr 2017 – May 2017 · 1 mo · Chennai Area, India

Conducted extensive Market Research - 'Reader Preferences for English dailies' through Personal Interviews, Focus Group and Survey (380+ participants) in the Chennai metropolitan area.
Analysed and compared TOI and competitor on demographic and psychographic factors
Devised a 'Brand Loyalty Pyramid' specific to readers of English language dailies in Chennai with 3 levels, clearly pointing out the current loyalty status of TOI and the competitor.
Suggested 3 new target markets for TOI in Chennai area, outlining the activation plans.
Offered a Pre-Placement Offer in Brand Team, TOI at the end of the internship.

Indian institute of management, calcutta

External Relations Secretary - Student Council

Nov 2016 – Nov 2017 · 1 yr · Kolkata Area, India

Elected member of the Student Council, with 63% vote share
Highest rated Student Council Member among 20 positions in Term I/IV 2017-18, rated by the entire student electorate
Handled and curated the official social media accounts of IIM Calcutta
Spearheaded the Mentorship Program for the IIM-C WAT / PI call-getters over a period of 5 months, handling around 1800+ students through 300+ mentors.
Organized Welcome Meets for new joinees in 6 cities, with a budget of 3 Lakh INR
Reinstated the student e-magazine Jokatimes by integrating it into the IIM Calcutta official website, designed the UI and UX of the magazine homepage
Liaised with the press for publishing student opinions on important events like the Union Budget.
Initiated the live tweeting of IIM Calcutta's progress at B-School sporting events like Sangharsh, Ignatia, Manchas-Varchasva, received 100,000+ unique impressions.

Public RelationsAdobe Creative Suite