Varsha Shikha

Co-Founder

Bengaluru, Karnataka, India8 yrs 7 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

9x increase in gift conversions through UX redesign.
Led design for a video-sharing platform, boosting users by 40%.
Built internal tools that improved design delivery by 30%.

Stackforce AI infers this person is a Product Designer specializing in B2C digital experiences and user engagement strategies.

Contact

Skills

Core Skills

User Experience Design (ued)Product DesignDesign ManagementUser Experience (ux)

Other Skills

Adobe XDArtificial Intelligence for DesignBrainstorm FacilitationBusiness RequirementsCareer OpportunitiesCommunicationCompetitive AnalysisConcept DevelopmentData VisualizationDeepLearning.AIDesign & Psychology ResearchDesign LeadershipDesign ThinkingDetailed DesignGamification

About

With 7+ years of experience as a Product Designer, I craft intuitive, user-centered digital experiences that balance product goals with user needs. I work closely with cross-functional teams to translate complex challenges into elegant, scalable design solutions driving engagement, growth, and real impact. My work spans 0→1 features, design systems, and iterative improvements across fast-paced consumer products. My approach blends creative exploration with strategic thinking grounded in research, backed by data, and shaped by user insight. Whether building for creator monetization, live interactions, or growth loops, I focus on delivering seamless, meaningful experiences. Let’s connect and build something exceptional.

Experience

8 yrs 7 mos

Total Experience

1 yr 10 mos

Average Tenure

4 yrs 7 mos

Current Experience

Topmate.io

Mentor

Jul 2025 – Present · 11 mos · India

Featured by Topmate.io on the iconic Times Square billboard.
Connect with me here: https://topmate.io/varsha_shikha/

User Experience Design (UED)User Experience (UX)Product DesignCareer Opportunities

Verse innovation

2 roles

Senior Product Designer

Promoted

Aug 2023 – Present · 2 yrs 10 mos

Redesigned the gifting ecosystem by simplifying the purchase flow, introducing one-tap gifting, and improving user education. This led to a 9x increase in gift conversions (from 5 to 45 gifts/week.
Led end-to-end UX strategy for retention features such as streaks, loyalty rewards, and engagement nudges. These features influenced the daily experiences of 20M+ monthly active users, especially in Tier 2–3 markets where accessibility and simplicity were critical.
Shaped the long-term product vision in collaboration with leadership, defining a North Star for growth and monetization that guided design direction and aligned PM, engineering, and business teams.
Revamped in-app monetization, creator tools, and e-commerce flows by partnering with an external agency. This overhaul streamlined creator earnings and purchase journeys, directly contributing to a 15–20% uplift in daily revenue.
Built and launched an internal design ops tool that standardized handoffs, integrated component libraries, and improved cross-functional workflows, resulting in a 30% faster design delivery cycle.

Product Designer 2

Oct 2021 – Jul 2023 · 1 yr 9 mos

Mitron tv

Product Designer 2

Apr 2021 – Oct 2021 · 6 mos · Bangalore Urban, Karnataka, India

(Acquired by Koo)
I led the full design journey of a video-sharing platform — from setting the vision and design system to rethinking video creation, discovery, and sharing flows. By making the product simpler and more engaging, we grew the user base by 40% and boosted engagement by 30%.

Trell

Product Designer 1

Nov 2019 – Apr 2021 · 1 yr 5 mos · Bengaluru, Karnataka, India

Led UX and product design for India’s largest lifestyle videos and shopping platform, working to grow the user base from 50 million toward 100 million monthly active users by restructuring information architecture and focusing on user-centered design.
Partnered closely with cross-functional teams on the Trell website redesign, exploring over multiple design concepts to refine the brand and build a cohesive design system.
Took ownership of product usability by leading thorough QA testing, ensuring a smooth and engaging experience for users ranging from individuals to large enterprises.

Izhaar by core designs

Product Designer

Sep 2017 – Oct 2019 · 2 yrs 1 mo · Gurgaon, India

Developed customer-centric products with clearly defined brand values. Designed and developed 3D concepts for new product lines and reviewed and improved existing 3D designs.