Nov 2023 – Oct 2025 · 1 yr 11 mos · Greater Bengaluru Area · Hybrid

•  Developed a comprehensive dashboard for the POS system across all BU's and Stores to analyze key metrics, including:
• o Conversion Rate
• o Errors associated with scanning of products
• o Cashier intervention analysis
• o Average products per cart
• o Average transaction time
• o Daily, monthly, and weekly transactions and sales
•  Conducted funnel analysis to track user drop-off at different stages (visits → cart → checkout → purchase), optimizing the conversion rate by 3%.
•  Developed data-driven insights to reduce cart abandonment, leveraging A/B testing
•  Automated e-commerce sales funnel dashboards in Looker Studio, improving visibility into customer journey metrics.
•  Analyzed sales data on Falabella.com to create following KPI’s
• o Fill Rate Optimization: Improved the percentage of orders fulfilled directly from inventory without stockouts, leading to a 1.7% increase in e-commerce order fulfillment and enhancing overall customer satisfaction.
• o Excess Inventory: Analyzed inventory data to identify overstocked items across all stores, enabling the inventory team to refine purchasing strategies. This initiative helped reduce excess stock worth $2.5 million, ultimately
• minimizing storage costs.
• o Zero Sales: Conducted a thorough review of products with no sales, collaborating with the team to phase out obsolete items or implement discount strategies, optimizing the overall product assortment.
• o Instock alerts – Developed real time inventory tracking dashboard in Looker studio, reducing stockouts by 6%.
•  Scheduled SQL queries in GCP to update the required data sets for FBC reports.
•  Conducted exploratory data analysis (EDA) to understand customer repeat purchase behavior and product re-purchase
• frequency.
• Understanding of or experience building statistical modelling and predictive analytics

May 2023 – Nov 2023 · 6 mos · Greater Bengaluru Area · Remote

• Payment Economics – Analyzing various routing strategy over reservations in India.
•  Analyzed cancellations happened within 15 minutes of bookings and revenue lost because of the payment gateway commissions.

Jan 2020 – Mar 2023 · 3 yrs 2 mos · Tampa, Florida

• Collaborated with Product and Business Unit managers to identify, evaluate, and improve CRM
• opportunities for AAA Memberships/Insurance.
• Supported the high-level objectives of acquisition, retention, cross-selling, and profitability.
• Mining into large-scale data of customer demographics and behaviors to discover potential new
• marketing opportunities.
• Successfully designed and programmed two new marketing campaigns, increasing response rates by
• 30%-40%.
• Reduced cost by 30% on direct mails by performing A/B testing on Millennials vs Boomers for
• membership retention.
• Performed Funnel Analysis on various marketing channels to analyze the conversion rate.
• Performed user segmentation for MICHIGAN insurance reform to identify hot leads.
• Improved quote rate by 9% by redirecting leads to call center agents using model to evaluate their
• performance.
• Investigated multiple historical CRM metrics to analyze product penetration and customer engagement
• improve cross sell opportunity.
• Provided information to both internal and external auditors to ensure their accurate understanding and
• analysis of the AAAInsurance/Membership portfolio.
• Conducted company-wide Google Big Query/Python/SQL training class to empower non-data- savvy
• employees to independently answer their data questions.

Mar 2018 – Jan 2020 · 1 yr 10 mos · Greater Pittsburgh Area

• Report Automation for Zelle and Card Free Frauds/Alerts using Python and SMTP (Email Notification).
• Creating rules for Zelle transactions by comparing attributes of Fraud/valid transactions
• Creating tableau dashboard for visualizing Fraud score over Actimize/RSA score bins.
• Predicting frauds using machine learning for Zelle transactions using trusteer data (device attributes)
• and transaction details for rule creation.

Jul 2013 – Jul 2016 · 3 yrs · Mumbai Area, India