Nov 2021 – Oct 2025 · 3 yrs 11 mos · India · On-site

• At IBM, I focus on driving UX maturity and optimizing design operations within complex organizations. My role involves mentoring designers and implementing strategies that enhance product experience design, particularly in AI/ML contexts. I am passionate about creating meaningful user experiences that align with business objectives and promote digital transformation.

Jul 2019 – Nov 2021 · 2 yrs 4 mos · India · On-site

• Mentoring and managing a team of passionate UX designers, coordinating their activities, and ensuring high-quality results. Understanding of the process of designing and prototyping usable, usable, and compelling user interfaces
• Monitor UX designers' KPIs and implement high-performance targets
• Developing UX strategies for the organization or major clients
• Leading the organization's vision in collaboration with peers in other disciplines
• Responsible for developing the team, especially junior and mid-level members, working with the business to understand its needs, identifying opportunities, and developing relevant products.
• Management of resources and the planning of projects
• Design workflows, wireframes, personas, user flows, task flows, interaction flows/information architectures, low and high-fidelity mock-ups, navigation flows, and prototypes.

Apr 2018 – Jun 2019 · 1 yr 2 mos · Bangalore · On-site

• Worked as a UX Designer and Human Factors Lead at Laerdal Medical, contributing to the design of user-centered, safety-critical medical products. Focused on applying human factors engineering, usability, and design thinking to improve clinical workflows, product usability, and user confidence in high-risk healthcare environments.
• Responsibilities:
• Designed personas, user flows, wireframes, mockups, and prototypes for medical devices and digital products
• Defined information architecture and task flows based on user needs and clinical workflows
• Conducted human factors research, usability testing, and validation to ensure safety, compliance, and ease of use
• Collaborated with designers, engineers, and cross-functional teams to deliver intuitive, user-friendly solutions
• Solved complex UX challenges through rapid prototyping and iterative design
• Partnered with UI designers to create visually clear and usable interfaces
• Communicated design concepts, prototypes, and usability findings to development and stakeholder teams

May 2015 – Mar 2018 · 2 yrs 10 mos · Bengaluru Area, India

• Identified user needs and business requirements to create comprehensive design deliverables.
• Collaborated with the product development team to conduct user research and usability tests.
• Developed detailed personas and wireframes to enhance user experience across websites and apps.
• Created presentations to communicate design concepts and optimize usability.

Jan 2012 – Apr 2015 · 3 yrs 3 mos · Bangalore

• Designed engaging UI/UX, web templates, and interactive prototypes to enhance user experience.
• Collaborated with cross-functional teams to deliver cohesive design solutions that meet user and business needs.
• Developed and facilitated skills-based training programs to support team capability building and employee development.

Sep 2011 – Jan 2012 · 4 mos · India, Trivandrum

• Founded VdezignStudio, a creative agency in Trivandrum, India, specializing in web design and digital marketing.
• Designed and developed a variety of advertising materials, including brochures, websites, and social media pages.
• Utilized the latest innovations in web design to create modern and effective online platforms.

Jun 2008 – Aug 2011 · 3 yrs 2 mos · On-site

• Planned and coordinated all activities in the Media Division at INDIADESIGNZ, ensuring seamless project execution.
• Collaborated with project managers and designers to create innovative concepts for various products and brands.
• Developed web templates and promotional materials while implementing customer feedback for continuous improvement.

Mar 2006 – May 2008 · 2 yrs 2 mos · Kerala, India · On-site

• Managed website design, layout, development, maintenance, and ongoing updates based on client and business needs
• Created digital marketing and communication assets including web pages, presentations, brochures, and product demo visuals
• Built HTML/CSS prototypes and UI components to support developer handoff and front-end implementation
• Defined and implemented a scalable creative strategy and standardized design process
• Designed and supported web platforms ranging from small sites to complex solutions, including e-commerce, forms, and online catalogs
• Redesigned websites using modern CSS and semantic HTML standards to improve usability, performance, and consistency

Apr 2004 – Feb 2006 · 1 yr 10 mos

• Designed and developed the company's identity elements, ensuring consistency across all media.
• Created marketing materials and business-to-business presentations to enhance brand visibility.
• Directed the overall design elements of corporate media, projects, and products, fostering a cohesive aesthetic.
• Developed user-friendly web interfaces for marketing and sales projects, improving user engagement.

Dec 2002 – Apr 2004 · 1 yr 4 mos

• Generated web-based graphics and multimedia interactive content to enhance user engagement.
• Collaborated with in-house marketing and senior designers to develop innovative web templates.
• Created marketing materials, including brochures and online presentations, to support promotional efforts.