Vasudha Rana

Business Development Manager

Mumbai, Maharashtra, India5 yrs 9 mos experience

Most Likely To Switch

Key Highlights

Led product strategy for mission-critical email service.
Achieved 80% manhour savings through CRM automation.
Spearheaded global team for email service enhancements.

Stackforce AI infers this person is a Product and Business Strategy expert in the IT Services and SaaS sectors.

Contact

Skills

Core Skills

Business StrategyProduct ManagementProgram ManagementData AnalysisProject Management

Other Skills

Product StrategyProcess FlowUser PersonasCRM AutomationKPI DefinitionDashboard CreationMarket ResearchUser CommunicationBusiness PlanningCustomer InsightCustomer ExperienceData ScienceAnalyticsWeb DevelopmentRisk Management

About

Currently working as the Chief of Strategy at BlinkX by JM Financial where I focus on overall business, product, and pricing strategy. Focusing on driving both the top-line for revenue growth and bottom-line for profitability, and leading the charge to take the business to a strong and sustainable business model at scale. Focusing on business growth, and primarily working on long-term strategy, product innovation, positioning, and new market entry initiatives. A product enthusiast turned business & product strategy professional, and also an avid reader. I have completed my post-Graduate Diploma in Management in Information Management from S.P. Jain Institute of Management and Research, Mumbai. I have previously worked as a Program Manager and Product Manager at Dell EMC, Bangalore. I have 35 months of work experience in the Information Technology industry, responsible for Project Delivery for internal projects aimed to enhance team member user experience. I was the Product Manager for mission-critical email service at Dell.

Experience

5 yrs 9 mos

Total Experience

2 yrs 10 mos

Average Tenure

3 yrs 1 mo

Current Experience

Blinkx

Manager- Product and Business Strategy

May 2023 – Present · 3 yrs 1 mo · Mumbai, Maharashtra, India · On-site

Business StrategyProduct StrategyProduct Management

Microsoft

Program Manager, Intern

Sep 2022 – Oct 2022 · 1 mo · Hyderabad, Telangana, India

Authored end-to-end process flow & success metrics for Azure CRM automation saving 80% manhours
Conducted 8 interviews to identify underserved needs by charting 3 user personas and journey maps
Recommended and prioritized 12 new features proposing a future roadmap to improve CRM experience
Analysed historical ML data to identify 5 types of anomalies | Defined KPI and created dashboard to track future success rate | Provided recommendations to improve efficiency and customer experience

Process FlowUser PersonasCRM AutomationKPI DefinitionDashboard CreationProgram Management+1

Slum soccer

Development of Corporate Citizenship (DoCC)

Mar 2022 – Mar 2022 · 0 mo · Nagpur, Maharashtra, India

Conducted 35+ interviews, 10 FGDs to perform impact analysis & generate insights for 5 projects
Formulated training module for d/Deaf kids and devised proposal for UEFA grant of £60,000

Dell

3 roles

Senior Analyst, Product Management

Promoted

Apr 2021 – May 2021 · 1 mo · Bengaluru, Karnataka, India

Spearheaded 7 member team as a Product Manager for mission critical Email Service for Dell globally
Conceptualised product roadmap, product backlog, defined KPIs, ensuring CSAT score above 90%
Collaborated with product team on enhancements ensuring 25% YoY reduction in support tickets
Concluded market research and collaborated with procurement team to shortlist 1 out of 10 vendors
Formulated user communications, articles, banners, knowledge base and FAQs for email security space
Spearheaded a team of 20 members globally to design an email archive migration tool | Devised a plan to implement email retention impacting 150k users
Managed project to migrate and decommission 40+ servers in effect fixing security vulnerabilities
CSR Lead for a 10 member team | Planned and managed events to maximise participation
Received 5 Inspire awards for successful project delivery, providing above and beyond support
Successfully managed and executed 10+ projects end-to-end within given budget and timelines

Product ManagementMarket ResearchUser CommunicationProject Management

Analyst, Project Management

Jul 2018 – Mar 2021 · 2 yrs 8 mos · Bengaluru, Karnataka, India

Led a 10+ member team managing communications and deployment of laptops for 10k sales team members.
Managed a team of 5 members to decommission and migrate 160k Homeshare drives globally
Analysed a database of 77k+ users to derive useful statistics and formulate migration approach
Completed a pilot program to disable email archives and enable email retention rules for 200 users
Conceptualised a new hire's starter kit for Program Management with procedures to help new hires
Volunteered for Dell CIO Rally twice organising smaller events with 100+ footfall
Graduated from Dell IT Development Program aimed at smooth transition to corporate environment participating in multiple trainings and organising events
Received Dell Champions Award 2019 for exceptional performance and additional initiatives taken up

Project ManagementData Analysis