Jan 2025 – Present · 1 yr 4 mos

Apr 2024 – Present · 2 yrs 1 mo · Gurugram · Remote

• A labour of love with no salary.
• Help out a friend with marketing and creating demand for preservative-free pet treats.
• Launched on Blinkit in Delhi NCR and Bangalore.
• Led a marketing team of 4 interns to develop blogs, social media content.

Jan 2024 – Jan 2026 · 2 yrs · Remote

• Consulted for a startups like FinanceOps.ai, Airbase, Horizons, Verbatim, and Sybill on GTM, content marketing, and product marketing.
• Designed positioning hierarchy (ICP → Value props → Proof points).
• Launched website messaging refresh across homepage + product pages.
• Built a repeatable content workflow (playbooks, messaging docs).
• Worked on ebooks, guides, glossary, website copy, case studies.
• Created competitive comparison pages (Horizons vs Deel, Remote, Oyster) to sharpen differentiation.
• Reworked homepage and use-case messaging to emphasize business outcomes (compliance, speed, cost-effectiveness).
• Developed a conversion-focused content framework, ensuring consistency across sales and marketing. - Worked on landing pages for Perplexity and Runway.
• Ghostwrote for founders on LinkedIn.

Jan 2022 – Nov 2023 · 1 yr 10 mos · Remote · Remote

• Hired as the first Performance Copywriter in the Content Marketing team.
• Reworked paid campaign messaging, focusing on ROI, compliance, and ease of onboarding.
• Optimized landing pages and alternative pages (e.g., Deel vs Multiplier).
• Developed battlecards and competitive positioning content to support sales.
• What it helped achieve:
• Boosted paid campaign efficiency by 30%.
• Exceeded quarterly pipeline targets by 60%.
• Increased landing page conversions by 20%.

Oct 2020 – Jan 2022 · 1 yr 3 mos · Remote

• Got my big break. Said yes to being paid peanuts. Worked night and day.
• Core part of the marketing team that delivered 42K screened leads, 87% more than company's last cohort.
• Part of the team that launched and scaled two new initiatives, which contributed 12K leads and 130 payments (3+ Cr revenue)
• Core part of the Masterclass team that delivered a record 250+ payments (5.6+ Cr revenue).
• Managed a team of 4 with 2 copywriters and 2 designers.

Sep 2020 – Oct 2021 · 1 yr 1 mo

Jul 2019 – Jul 2020 · 1 yr · Work from home

• I worked as an intern at Young India Media which is a global media platform for young people to express and share their views and opinions.

Jun 2019 – Jul 2019 · 1 mo · Kolkata Area, India

• I interned in the Features Department of the reputed daily The Statesman. I was assigned numerous tasks ranging from conduction of interviews, report making and curation of feature stories. I have also edited articles along with several write-ups.

Jan 2019 – Feb 2020 · 1 yr 1 mo · Kolkata Area, India

• I was a contributing writer for Plato's Cave online, an informal association of academics and scholars, responsible for the inception of the journal Postcolonial Interventions. This association is a platform for free-wheeling, somewhat irreverent, academic and intellectual discussions regarding various aspects of literature, culture and pedagogy.

Apr 1999 – Jul 2017 · 18 yrs 3 mos

• This was a junior position. I undertook this to gain experience. Responsibilities included homework, bedroom tidying, occasionally annoying and engaging in a wrestling match with my coworker/sibling. The role required a lot of stakeholder management to be allowed to stay up late or attend networking events. In this position I received regular mentoring from my two supervisors. It wasn't much use.

May 1997 – Apr 1999 · 1 yr 11 mos

• Wasn't actively looking for a role. Ended up getting one. It's like they say, when you're not looking for something, you end up finding something right then.