Vedhanth Sairam

Product Manager

Bengaluru, Karnataka, India4 yrs 11 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Led product vertical for financial inclusion in India.
Increased user acquisition from <3,000 to >9,000 per month.
Achieved >70% conversion rate through strategic onboarding.

Stackforce AI infers this person is a Fintech Product Manager with expertise in customer acquisition and integration strategies.

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Skills

Core Skills

Product ManagementProduct StrategyCustomer AcquisitionSalesIotCloud Technology

Other Skills

Analytic Solver PlatformAnalyticsArduinoArduino IDEBusiness AnalyticsCheckout IntegrationClient ManagementCommunicationData AnalyticsDatabase ManagementDebateElectronicsFinancial AnalysisGo-to-Market StrategyGroup Work

About

I started my career with an end-to-end Business Development and Account Management role where I was increasing the availability & visibility of ZestMoney Buy Now Pay Later checkout with D2C e-commerce merchants. I transitioned into a product management role, where I owned multiple products in ZestMoney's e-commerce vertical -- primarily focused on on-merchant customer acquisition channels After 2 years, I have moved onto Anumati where I own the entire product vertical for their Account Aggregator service, continuing my journey in improving financial inclusion in India.

Experience

4 yrs 11 mos

Total Experience

2 yrs 5 mos

Average Tenure

3 yrs 1 mo

Current Experience

Anumati by perfios aa

Product Manager

May 2023 – Present · 3 yrs 1 mo · Bengaluru, Karnataka, India · Hybrid

Worked as the sole product owner within Anumati, driving the critical 0-1 stage to standardize our product offering and integration specifications. During development cycles, I was involved in ramping up existing integrations & driving use cases of AA across our partner banks.
Onboarded 22 TSPs (Technology Service Providers) to make Anumati accessible across various data analytic platforms
Increased top of funnel activity from 6-digit figure to 8-digit figure through TSP & FIU onboarding
Increased conversion during the same time period from <50% to >70%

Product ManagementProduct StrategyRequirements AnalysisData Analytics

Zestmoney

2 roles

Associate Product Manager

Promoted

May 2022 – Apr 2023 · 11 mos

During my tenure, I managed ZestMoney’s on-merchant customer acquisition channels, Shopify direct checkout integration, and a partner database management system powered by Strappi.
On-Merchant Customer Acquisition Channels (Onboarding on Checkout & Widget Product)
Objective: To increase monthly run rate of first loans and active credit limits assigned using a ₹0 CAC channel
Combination of our onboarding and checkout platforms which enables users to signup for a credit limit with ZestMoney prior to completing their transaction via payment aggregator
Achieved a maximum run rate of 12,000 credit limits assigned via OOC per month by identifying merchants where user repayment was healthy
Executed a re-architecture of product display page/cart page widget to improve response times by 40%, increase front-end customizability
Increased run rate of users acquired via widget from <3,000 to >9,000 per month achieving a maximum end-to-end conversion of 22%; resulted in a 25% increase in GMV for volume merchants on average

Product ManagementCustomer AcquisitionCheckout IntegrationDatabase Management

Senior Associate - Growth

Jun 2021 – May 2022 · 11 mos

I was responsible for on-boarding and growing accounts in the Fashion & Lifestyle + Electronics E-Commerce D2C Space
This involved outbound sales, marketing, and managing client side escalations on a daily basis
Over the last 10 months, I've brought in a handful of legacy and trending brands/marketplaces such as Titan, PeeSafe, VegNonVeg, Portronics, and The Pant Project.
I worked extensively with the marketing team at ZestMoney and my clients to bridge together an E2E funnel for customers to avail our credit limit and transact

SalesMarketingClient Management

Nokia

Research Project

Feb 2021 – May 2021 · 3 mos · Chennai, Tamil Nadu, India

As a part of Nokia's IoT Garage, my partner and I were allowed to utilize Nokia's resources. Our project is an Automated System for Temperature Control using Wireless Sensor Networks. The objective of this project was to provide an solution for air-conditioner and light automation in office spaces. The IoT garage gave us access to both tools and experienced electronics engineers that aided us through the design and fabrication process.

IoTWireless Sensor NetworksProject Management

Sonata software

Cloud Intern

May 2019 – Jul 2019 · 2 mos · Bengaluru Area, India

Worked on a thorough analysis of the Cloud Service Providers in the global market such as Amazon Web Service, Microsoft Azure, and Google Cloud Platform to estimate the Return on Investment over a 3 year period.
Although the internship initially had me exploring the vast applications of Cloud Technology, it converted into a financial analysis where I was determining the types of businesses that integrated with each of the big three CSPs.

Cloud TechnologyFinancial Analysis