Aug 2013 – Dec 2016 · 3 yrs 4 mos

• Marketing Decision Sciences - Digital Marketing - e commerce:
• Bronze Award & spot award
• Business impact of $2.5 million from a pilot project in the US
• Led a team of decision scientists, data engineers, consultants to product manage end-to-end Online Marketing Investment
• Optimization analytics app design, rollout and adoption for Global Dell Consumer Business.
• MROI consulting and presentations for the regional marketing leaders.
• Transformed and propelled marketing decisions by integrating multi-touch attribution capabilities of Nielsen Visual IQ to provide
• holistic measurement, analytics and insights for Dell to maximize efficiency and effectiveness across the marketing portfolio. Conduct
• team and stakeholder trainings and drive adoption, lead governance.

Feb 2012 – Jul 2013 · 1 yr 5 mos

• Advisor, Search Analytics: Performance Analytics Group, Dell International Services
• Site Search Analytics:
• Business Impact of $1.2 million within 10 months
• "Dell Recognized Patent" on site search clickthrough rate improvement
• Led a high performing team to drive Site Search Click Through Rate (CTR) improvement for Dell website.
• Mobilize Site Search analytics team to build dashboards, trends, forecasting, insights and provide analytics support for site search business.
• Identify drivers of site search, potential opportunity areas, deliver breakthrough business impact through innovative solutions.
• Identified top 2 most recurring issues to automate and provide self-governing models.
• Set up analytics from dashboards to models that deliver elevated ROI for organic and paid search analytics.

Jun 2011 – Jan 2012 · 7 mos

• Logistics & Fulfillment Quality Analytics:
• Break-through: Business impact of $2 million through COD improvement in a span of 8 months
• Lead a team to steer logistics and fulfilment analytics to success.
• Breakthrough repositioning activity: Transformed from descriptive and diagnostic analytics to predictive analytics using Early Warning System and prescriptive analytics using scenario management to reduce Cost Of Dissatisfaction (COD).
• Process documentation, process gap identification and improvement using Lean six sigma principles.

Oct 2009 – May 2011 · 1 yr 7 mos · Bengaluru, Karnataka, India · On-site

• Regional Manager, Business Excellence
• ‘Business Excellent Champion’ award
• Business Excellence score doubled in a span of one year
• 2.5 lakhs per month cost savings in Bangalore branch through a pilot project initiative
• Core team member in building a business excellence framework for Tata Motors Finance Ltd (TMFL).
• Research, Process Mapping and documentation of all the organization level processes of TMFL.
• Identification of business process improvement opportunities.
• Training regional leads and teams on the Tata Business Excellence Model, run pilot projects and measure the impact.
• Apply the framework and assessment methods to identify gaps and drive breakthrough projects and initiatives to enhance the business excellence score

May 2007 – Sep 2009 · 2 yrs 4 mos · Chennai, Tamil Nadu, India · On-site

• Propelled market share from 12% to 35% within 1 year in Chennai
• Improved delinquency rate from 9% to 4% within 10 months
• Initiated spot loans and piloted in Chennai, generating 3X leads.
• Collaborated with Tata Motors Ltd to support and accelerate their sales numbers and maximize market share through bulk deals.
• Innovative loan repayment formats to enhance conversations.
• Manage a team of sales executives to support end to end roll out of Tata Nano for Tata Motors, Bangalore in the year 2009.
• NPA collections – highest per month average in Bangalore branch
• Improve loan approval turn-around time using six sigma process.