Veera C.

CEO

Austin, Texas, United States17 yrs 5 mos experience

Most Likely To SwitchAI ML Practitioner

Key Highlights

15+ years in analytics and data science leadership.
Pioneered AI-powered measurement frameworks at Zillow.
Led marketing science teams at Meta and Snap.

Stackforce AI infers this person is a MarTech expert with a strong focus on data-driven marketing analytics.

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Skills

Core Skills

Marketing AnalyticsData Science

Other Skills

AI/ML & Agentic AI (LLMs, MCP, Claude Code)MLflowDatabricks ProductsMarketing AttributionIncrementality TestingBrand MeasurementAnalyticsManagement ConsultingProject ManagementMarket AnalysisSQLMarketing StrategyBusiness IntelligenceStrategyManagement

About

Analytics & Data Science leader with 15+ years experience driving measurable business impact across marketing measurement, media mix modeling, and experimental design. Builder of high-performing data teams. Relentlessly curious. Always building. Currently leading Zillow's Marketing Analytics & Data Science function - owning Zillow Elevate Measurement (Ads business), MMM, attribution, brand measurement, and incrementality testing across Zillow, Home Loans, Rentals, and ShowingTime+. Pioneering the use of agentic AI and LLM-powered tooling (Claude Code, MCP server integrations, API-connected data infrastructure) to transform how analytics teams operate with AI-assisted measurement frameworks, and scalable team operations. Previously led marketing science teams at Meta and Snap, scaling measurement adoption for thousands of advertisers across eCommerce, gaming, fintech, travel, and more. Started career as an automation engineer designing control systems for water treatment plants serving 60M+ people in India.

Experience

17 yrs 5 mos

Total Experience

2 yrs 10 mos

Average Tenure

3 yrs 4 mos

Current Experience

Zillow

Head of Marketing Analytics & Data Science

Jan 2023 – Present · 3 yrs 4 mos · Austin, Texas Metropolitan Area · Remote

Leading Zillow's marketing analytics, data science, and visualization teams across multiple business lines - Zillow, Elevate( Ads), Home Loans, Rentals, ShowingTime+ — covering $XXXM+ in marketing spend.
Key areas: media mix modeling, brand measurement, incrementality testing, marketing attribution, and AI-powered analytics operations.

AI/ML & Agentic AI (LLMs, MCP, Claude Code)MLflowDatabricks ProductsMarketing AnalyticsData Science

Snap inc.

Group Manager, Marketing Science - Apps, Media & Services

May 2022 – Jan 2023 · 8 mos · Austin, Texas Metropolitan Area · Remote

Led Marketing Science For App-centric businesses across Real Money Gaming, On Demand, FinTech, Crypto, Education, Business Services.

Staples

Sr Manager - Digital Marketing & Analytics

Apr 2014 – Sep 2017 · 3 yrs 5 mos · Greater Boston

Led a team of 8 across digital marketing analytics, managing Staples' digital data ecosystem (Hadoop, Teradata, Clickstream, DCM/Tune) for customer behavior insights, site optimization, and marketing ROI.
Led the transition from last-click to multi-touch attribution — building the business case, running the RFP, and managing vendor selection and implementation for a global marketing attribution platform.
Deployed a sales promotion regression model using first-party data, driving xx% lift in margin. Increased business customer acquisition by xx% and reduced cost-to-acquire through innovative paid search tactics — $YM in incremental revenue.
Designed and executed brand incrementality testing that informed reallocation of ~$xxM in display/NBPS investment.

Mu sigma inc.

Consultant, Strategy & Analytics

Sep 2011 – Mar 2014 · 2 yrs 6 mos · Multiple Locations

Clients: Walmart, The Children's Place, Dr. Pepper, Carter's. Consulting engagements spanning price gap analysis, assortment analytics, marketing & merchandising optimization, and new brand launch strategies. Managed a pipeline of analytics projects for Walmart's Global Consumer Insights & Analytics team with a team of 6 offshore analysts.

Suez

2 roles

Staff Engineer - Controls & Automation

Aug 2007 – Dec 2009 · 2 yrs 4 mos · Greater Delhi Area

Planned, designed & executed the automation of largest Water Treatment, Tertiary treatment and sewage treatment plants in India (Delhi & Chennai) providing drinking water to 60Million people. This is was done using Schneider electric PLCs & ladder logic