Veera Raghavan

Founder

Chennai, Tamil Nadu, India12 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Managed ₹25 Cr+ annual digital ad budget.
Scaled app to ₹2.5 Cr+ monthly revenue.
Led ₹5 Cr+ sales on multiple platforms.

Stackforce AI infers this person is a Marketing Leader with expertise in Digital Marketing and Brand Strategy.

Contact

Skills

Core Skills

Strategic Marketing ManagementData AnalyticsDigital MarketingSearch Engine Optimization

Other Skills

Data VisualizationPay Per Click (PPC)Cross-functional CollaborationsMarketingStrategic Planning via Data Driven InsightsWorkflow and Stakeholder managementDigital Marketing (Search, Display, YouTube, App & Email)Effective Communication and Business writingTypewritingCustomer RetentionPerformance MarketingGoogle AdsLinkedIn AdsMarketing AutomationTeam Management

About

Marketer, operator, and cultural storyteller building Sweet Karam Coffee into a national clean-label snacking brand rooted in tradition and trust. I manage a ₹25 Cr+ annual digital ad budget, driving growth across D2C, Quick Commerce, and Retail. From scaling our app to ₹2.5 Cr+ monthly revenue to leading ₹5 Cr+ sales on Blinkit, Instamart, and Zepto, I’ve built SKC’s multi-channel growth engine through precision analytics, instinctive storytelling, and sharp consumer understanding. My work blends data with emotion - optimizing ROAS on Meta, decoding SKU-wise velocity, and crafting campaigns that make a Nendran chip feel like home. At its core, SKC stands for no palm oil, no preservatives, no shortcuts - just the Taste & Tales of South India, brought alive by Janaki Paati. Always open to conversations on marketing, brand building, and storytelling over a cup of filter coffee. .

Experience

12 yrs

Total Experience

5 yrs

Average Tenure

11 yrs

Current Experience

Google operations center

Digital Marketing and Research Team Lead

Mar 2021 – Sep 2023 · 2 yrs 6 mos · India

Accenture

5 roles

Team Lead

Jul 2020 – Mar 2021 · 8 mos

Workflow Manager - SEM Operations

Aug 2019 – Jul 2020 · 11 mos

Workflow manager for a SEM Operations team of 15 people supporting Google Ads and Search Ads 360 campaign optimization services.
Responsibilities:
1. Client deliveries and stakeholder management
2. Enhance the quality of solutions provided for a Higher Customer satisfaction
3. To build a team of highly talented and enthusiastic digital marketing professionals
4. Drive ideas for automation by identifying new opportunities
Products Serviced:
1. Google Ads
2. Search Ads 360
Skills:
1. Data Visualization
2. Strategic Planning via Data Driven Insights
3. Workflow and Stakeholder management
4. Digital Marketing (Search, Display, YouTube, App & Email)
5. Search Engine Optimization
6. Effective Communication and Business writing
7. Typewriting

Data VisualizationStrategic Planning via Data Driven InsightsWorkflow and Stakeholder managementDigital Marketing (Search, Display, YouTube, App & Email)Search Engine OptimizationEffective Communication and Business writing+2

Senior Business Operations Analyst - SME - Search Engine Marketing

Jan 2019 – Aug 2019 · 7 mos

Client and Process SME in guiding a team of 16 analysts towards providing Google Ads & Search Ads 360 Campaign Optimization services to various clients.
Markets: United Kingdom & Ireland

Senior Business Operations Analyst - SEM Optimizer

Apr 2017 – Jan 2019 · 1 yr 9 mos

Google Ads & Search Ads 360 Account Optimizer
Markets: United Kingdom & Ireland
Roles:
Account Optimizer, SME, Workflow Management
1. End-to-end Account Optimization
2. Keyword Research
3. Ad Copy Analysis
4. Account Hygiene
5. Data Visualization & Trend Charts

Business Operations Analyst - AdWords Optimization

Jan 2016 – Mar 2017 · 1 yr 2 mos

Google Ads & Search Ads 360 Account Optimizer
Markets: United Kingdom & Ireland
Roles:
Account Optimizer, SME, Workflow Management
1. End-to-end Account Optimization
2. Keyword Research
3. Ad Copy Analysis
4. Account Hygiene
5. Data Visualization & Trend Charts

Sweet karam coffee

CMO

May 2015 – Present · 11 yrs · Chennai, Tamil Nadu, India · On-site

Strategic Marketing ManagementData VisualizationData AnalyticsPay Per Click (PPC)Cross-functional CollaborationsMarketing

Sweetkaramcoffee.in

Digital Marketing Visualizer

May 2014 – Jan 2016 · 1 yr 8 mos · Chennai

In-House Digital Marketing & Analytics Solutions:
Social Media (Ads & Page Maintenance), Search & Display Ads, Real-Time User Engagement, Google Analytics (Funnel Visualization, Bounce Rate Management, MoM Growth, Goals, E-Commerce Analysis, Multi-Channel Grouping & performance.)