Vibha Chopra

Business Development Executive

Bikaner, Rajasthan, India7 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Recovered ₹2 crore through workflow optimization.
Built automated Excel trackers reducing manual effort by 40%.
Designed interactive dashboards for real-time KPI tracking.

Stackforce AI infers this person is a Data Analyst specializing in Sales Operations and Revenue Optimization within SaaS.

Contact

Skills

Core Skills

Data AnalysisWorkflow OptimizationData Visualization

Other Skills

SQLExcelPower BIData ValidationData CleaningAnomaly DetectionMicrosoft ExcelOperations ManagementMarketing IntelligenceMarketing AnalyticsProcess MappingData PipelinesRevenue AnalysisCRM DatabasesCross-functional Alignment

About

I am a detail-oriented professional with experience in sales operations, audits, reporting, and data analysis. I’ve spent the last few years working closely with sales and support teams to improve lead management, fix revenue leakages, and make processes smoother and more accurate. Most of my work involves: auditing sales processes and identifying gaps. working on Excel, Google Sheets, and CRM tools to improve data quality helping teams understand what’s going wrong in the funnel creating simple dashboards and reports for decision-making reducing manual work by using formulas, rules, and automated checks improving lead scoring, lead utilization, and follow-up workflows I enjoy understanding problems, organising messy data, and making processes easier for the team. Currently, I am strengthening my skills in- SQL (JOINS, filtering, grouping, window functions) Power BI (data cleaning, DAX basics, visuals, dashboards) Excel (lookup functions, pivot tables)

Experience

7 yrs 5 mos

Total Experience

2 yrs 5 mos

Average Tenure

4 yrs

Current Experience

Scaler

3 roles

Senior Associate - Business Solutions

Mar 2025 – Present · 1 yr 2 mos

Business Operations Associate

Promoted

May 2022 – Present · 4 yrs

Led end-to-end sales & operations audits using structured data validation in SQL and Excel, identifying process inefficiencies and recovering ₹2 crore through workflow optimization and anomaly detection. Queried and reconciled large datasets from LeadSquared CRM using SQL, improving data accuracy, eliminating duplicates, and enforcing standardized data definitions across marketing and sales funnels. Worked closely with the marketing team to perform funnel analysis across acquisition channels, tracking lead quality, stage-wise conversion, and campaign-level performance to identify drop-offs and leakage. Built refund and cancellation dashboards in Power BI, enabling real-time monitoring of refund volumes, reasons, turnaround time, and financial impact. Conducted refund trend and root-cause analysis, surfacing systemic issues (mis-selling, pricing, communication gaps) and supporting process fixes to reduce refund rates. Developed escalation analysis dashboards to track complaint types, resolution SLAs, repeat escalations, and ownership gaps, improving escalation closure rates and accountability. Built automated Excel trackers using advanced formulas, Power Query, and macros to streamline audit and refund reporting, reducing manual effort and turnaround time. Designed and maintained interactive dashboards in Power BI & Looker Studio, integrating multiple data sources to track KPIs, funnel conversion, SLA adherence, and team performance in real time. Implemented AI-enabled audit automation and rule-based checks, cutting manual intervention by 40% and enabling scalable, repeatable operational analytics. Conducted SQL-driven cohort, funnel, and trend analysis to identify low-performing stages and operational bottlenecks, improving lead flow and turnaround times. Built customer segmentation and behavioral models using historical performance data to support forecasting, capacity planning, and operational strategy.

SQLExcelPower BIData ValidationData CleaningData Analysis+2

Sales Operations Assistant

May 2022 – Mar 2025 · 2 yrs 10 mos

Auditor

Microsoft ExcelOperations Management

Front row

Business Development Associate

Nov 2021 – Apr 2022 · 5 mos

Conducted deep CRM data audits to improve data reliability, removing duplicates, fixing inconsistencies, and ensuring accurate reporting. Optimized sales operations processes, including lead assignment, follow-up workflows, and performance tracking. Designed automated reporting frameworks to streamline daily ops tasks and reduce manual reporting effort. Analyzed conversion trends and performed sales funnel diagnostics to identify operational bottlenecks. Supported retention and churn operations by identifying high-risk segments through data signals. Improved documentation processes by creating structured guides for outreach, lead workflows, and escalation handling. Coordinated with sales and marketing teams to align operational execution with campaign requirements.