Victor Lai Yuen Meng — Digital Marketing Specialist
As a Marketing Program Coordinator at 2X, I apply my skills and credentials in project planning and coordination to create and execute effective B2B marketing strategies. I have been in this role since March 2024, and I am passionate about delivering value and results for our stakeholders. Before joining 2X, I was the Creative and E-Commerce Manager at Romar Enterprise Sdn Bhd, where I handled the A-to-Z of Minelab's Indonesia market's creatives, from content planning to promotion planning, designing, and copywriting. I also set up and led the e-commerce branch of Romar's Minelab distribution business, and planned to expand it to Malaysia and Thailand markets. With more than two years of experience in the creative and e-commerce industry, I have developed a keen eye for design, a flair for writing, and a knack for digital marketing.
Stackforce AI infers this person is a Marketing Professional with expertise in E-Commerce and B2B Marketing.
Location: Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Experience: 9 yrs 4 mos
Skills
- Project Management
- B2b Marketing
- E-commerce
- Marketing
- Creative Management
- Copywriting
- Creative Ideation
Career Highlights
- Expert in B2B marketing strategies and project coordination.
- Led creative campaigns for major brands like Parkson and Unilever.
- Successfully expanded e-commerce operations across Southeast Asia.
Work Experience
2X
Marketing Program Coordinator (2 yrs 2 mos)
Romar Enterprise Sdn Bhd
Creative and E-Commerce Manager (2 yrs 2 mos)
Operations Executive (1 yr 7 mos)
ETC CREATIVE Sdn. Bhd.
Copywriter (2 yrs 2 mos)
Jobstreet
Customer Relations Executive (1 yr 3 mos)
ePromode
Intern (3 mos)
Education
Bachelor's Degree in Mass Communications at Taylor's University
Diploma at SEGi College Kuala Lumpur
Sijil Pelajaran Malaysia (SPM) at Sekolah Menengah Kebangsaan Seri Saujana
