Mar 2017 – Jul 2023 · 6 yrs 4 mos · Noida, Uttar Pradesh, India · On-site

• Responsibility:
• Assisting Refrigerator Business for Profitable Growth which contributes to 30% of total company’s turnover.
• Highlights:
• Designed Game Plan to gain Absolute leadership in SBS segment of Refrigerators in 2018:
• o Competition Benchmarking, Product / Price Realignment, Designing Promotion scheme, Region and Channel wise Strategy (DMDC), Redesigned Marketing communication and Internal Sales Talk, Instore display management.
• Out of the Box Strategy for Profit Improvement in Refrigerator Biz (2.3% YOY)
• o Product Portfolio Realignment (Model Mix change there by improving nett sales realization), Demand forecast management, overhead reduction (by reducing production complexity & SCM management)
• Product Strategy for winning Frost Free segment and double digit growth in DC Ref in 2019
• o Evaluate: Consumer need, available resources, organisation’s Strength & weaknesses, Channel & Market mapping.

Sep 2013 – Mar 2017 · 3 yrs 6 mos · gurgaon, haryana

• Driving New Product Development and Program Management initiatives for Fan Division (Ceiling Fans, TPW fans, Lifestyle Fans, Industrial Fans) contributing to 50% of total Company’s turnover of Rs. 2400 Crores
• Setting-up the product vision for the business unit while maintaining 'big picture' focus; evaluating competitor offerings technically & commercially and identifying gaps to deliver according to domain needs with close control on time to market
• Creating business plans / cases and go-to-marketing strategy for Fan business for sustained revenue growth
• Executing major signature NPD projects from the stage of conceptualisation till idea generation & screening, creation of roadmap (value proposition, concept definition, business case development), innovation, value proposition, product strategy elements (domain, business cases, pricing, buy / build / partner direction), product positioning & brand architecture and product release
• Bringing out USPs of products for higher sales; identifying changes in market demand and modifying marketing strategies for entry into new / challenging territories
• Monitoring commercial success and overall product performance and competitiveness in marketplace
• Implementing Value Analysis & Value Engineering initiatives to achieve standardization and reduce costs
• Establishing consumer centric brand architecture & repositioning the product offering
• Evangelizing multiple product launches through value centric messages and pre-launch market conditioning; conceptualized & designed go-to-market plans, messaging tools, collaterals and product demos

Dec 2005 – Sep 2013 · 7 yrs 9 mos · Mathura road Delhi.

• Facilitated smooth integration of all manufacturing and technical functions of Washing Machine & A/C product categories
• Headed overall operations (Sourcing, R&D, Manufacturing, Logistics) for WM & Air Conditioner at 1 company-owned factory and 6 OEM Vendor factories; achieved budgeted QCD & profitability targets by realigning operations
• Launched the new brand identity for Haier “Inspired Living” by repositioning the product to target different consumer segments with different product offerings, through differentiated SCM to target different customers
• Improved turnover of:
• o Washing Machine Division from Rs. 18 Crores to Rs. 200 Crores
• o AC Division from Rs. 15 Crores to Rs. 150 Crores
• Improved NSR through new launches and VA/VE activities
• Crafted a co-branded Washing Machine for the 1st time, in technical and commercial tie-up with P&G and Haier; built viable business model for retailers willing to partner with Haier
• o Formed technical and commercial tie-ups with P&G during crafting of the co-branded Washing Machine
• o Made the labs capable enough to do DOE, validate washing performance under controlled environment with differentiated water quality, detergent chemical composition, washing habits, electrical power quality, atmospheric conditions, etc.
• o Established plans for organization development including manpower, infrastructure, sales metwork, GTM and SCM
• o Led a team of 6 from India, UK, Belgium, Singapore, Germany & USA working across fields like Chemical Engineering, Controls, Field Research abd Consumer Behavious/Habit Analysis
• Led, mentored & guided teams of size 60+; evaluated performance; developed career plans & retention strategies
• Awarded 2 times as Best Employee of Haier PAN India

Feb 2003 – Dec 2005 · 2 yrs 10 mos

• Managed end-to-end product lifecycle, from concept to launch, of Front Load Washing Machine and Microwave Oven Business
• Developed world 1st Fully Automatic Talking Washing Machine
• Recognised as the “Youngest Manager” to improve revenue from Washing Machine & Micr-wave Oven categories from Rs. 20 Crores to 300 Crores in a span of just 2 years
• Established testing standards for electrical & mechanical components; indigenized specifications for components after tests
• Introduced 2 new models of Front Load Washine Machine for export to North America; developed/sourced entire range of Microwave Oven from various suppliers in China

Sep 2000 – Feb 2003 · 2 yrs 5 mos · Greater Noida

• Successfully developed the following products:
• o Entire Front Load WM range - Tromm (2nd largest selling FL Washing Machine in India), in association with LG’s China Factory
• o Range of Fully Automatic WM for India; drove mass production for Fully Auto Washing Machine for 1st time in India
• o Various models of Semi-automatic Washing Machine for export to Mexico, Philippines, Thailand, Indonesia, Malaysia, Zordan, UAE, Saudi Arabia, so on
• Played a key role in LG’s gaining leadership position in India in Washing Machine Category, through excepetional contribution to Product, Pricing, Profitability & Go-to-Market Strategy and 360 Degree Approach
• Introduced innovative techniques such as TurboDrum, 3 Step Washing; enhanced profitability by 7.6% through cost reduction & design improvements; reduced field failure rate by 50% in 18 months
• Successfully acquired various international quality approval certifications for WM like SASO, CE, Energy Star, CCC & UL
• Managed a high performance team of Engineering Managers & Project Leaders to drive an Agile Product Development Process for LG domestic & global markets
• Worked closely with Korea, China and Thailand technology teams, stakeholders and research centres on new product plans, program metrics, resource planning, controlling through PLM & PDM tools, budget allocation & control, and periodic reporting
• Steered organization excellence processes like Key DNA Index (KDI), controlling operational excellence processes (NPI, Six-Sigma, Reliability, Lean, TPS)

Dec 1998 – Sep 2000 · 1 yr 9 mos

• Developed various kinds of automotive lamps and elevated Minda to a leadership position in India
• Introduced several Industry first initiatives such as Integrated 3 Color Lamps and Ultrasonic Welding for lamps
• Bagged a huge order for Warning Triangle and rate L1 vendor from all (100%) leading Auto OEMs such as Maruti Suzuki, Fiat, Honda, Hyundai, Tata Motors, Ashok Leyland, Escorts, Tafe, Messey Fergusan, New Holland Tractors.
• Launched new models of HeadLamps, Tail Lamps & Room Lamps for automobiles
• Designed & developed Product, Moulds, Press Tool, Jigs & Fixtures using 3D CAD & CAM Software like Ideas MS 8.0, Autocad, Heidenhain, Fanuc, Agiesoft & Sinumeric