Vinaya M

Product Manager

Hyderabad, Telangana, India8 yrs 6 mos experience

Highly Stable

Key Highlights

Over 5 years of experience in product marketing.
Expert in crafting compelling product messaging.
Proven track record in launching successful marketing campaigns.

Stackforce AI infers this person is a Product Marketing Specialist in the SaaS industry.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyMarketing StrategyB2b MarketingContent CreationContent Writing

Other Skills

Battle cardsBloggingBrand DevelopmentBusiness-to-Business (B2B)CampaignsCompetitive AnalysisCompetitive DifferentiationContent StrategyCreative WritingCustomer Product TrainingDigital MarketingDigital MediaE-LearningEmail MarketingEnablement

About

Vinaya, a product marketer, here to bridge the gap between awesome products and happy customers. 🤝 The world of marketing is ever-changing, and I love new things that comes with change. As a highly adaptable generalist with over 5 years of experience, I've honed my skills in content creation, campaign management, and more. This allows me to wear many hats and learn new skills to perfectly fit each project's needs. Here's a quick rundown of what I do: 📌Crafting clear & compelling stories (written, audio, video) - Think crisp product messaging, postioning & training materials. 📌Launching new features with winning go-to-market strategies- Getting the word out and making sure everyone's excited. 📌Building customer loyalty through training & education - Happy & knowledgeable customers are the best kind. 📌Creating sales enablement & competitive analyses - Arming our sales team with everything they need to win. 📌 Collaboration is my jam—I thrive working with different teams to get stuff done. Looking to connect with passionate marketers! Let's talk about building winning products and happy customers or about your next product launch!

Experience

8 yrs 6 mos

Total Experience

2 yrs 3 mos

Average Tenure

1 yr 9 mos

Current Experience

Zoho

4 roles

Senior Product Marketer

Promoted

Nov 2024 – Present · 1 yr 7 mos

Event HandlingProduct Marketing

Product Marketer

Promoted

Feb 2022 – Oct 2024 · 2 yrs 8 mos

Product KnowledgeMarketing CampaignsPresentation SkillsMarketing TechnologyEventsSoftware as a Service (SaaS)+18

Product Marketing Associate

Promoted

Apr 2020 – Feb 2022 · 1 yr 10 mos

Created a marketing strategy for a new feature, resulting in increased sales and market share
Analyzed website and social media analytics to identify trends and opportunities for improvement
Collaborated with graphic designers, copywriters, and other stakeholders to create effective ad campaigns

Value PropositionsLanding PagesTrainingPagesWeb ConferencingEmail Marketing+5

Content Writer

Aug 2019 – Mar 2020 · 7 mos

Contributed in developing product's UI text.
Worked on blogs and article to convey the usability and ease of using the product.
Conducted competitor research to write product comparison document.
Worked on creating creative and informative webpage content.

StorytellingContent StrategyContent Creation

Product marketing alliance

Pro + Member

Sep 2024 – Present · 1 yr 9 mos

Freelancer

Freelance Writer

Sep 2018 – Jul 2019 · 10 mos · Gurugram, Haryana, India · Remote

Managed all aspects of freelance writing projects, from initial client communication to final delivery.
Cultivated a network of fellow freelancers through online communities.
Developed a deep understanding of each client's brand voice and messaging.
Crafted high-quality, engaging content tailored to specific project needs.
Optimized content with SEO best practices to increase website traffic and organic reach.
Authored over 10 book reviews for upcoming authors, generating positive exposure and market presence.

Esearch advisors

Content writer

Oct 2017 – Nov 2018 · 1 yr 1 mo · Chennai, Tamil Nadu, India · On-site

Trainee Content Writer promoted to Executive Content for ex-parent company NIST Global Pvt Ltd.
Crafted captivating blog posts, driving website traffic and user engagement.
Developed TLMs to enhance education and assisted in ensuring fair examination evaluations.
Created engaging student activities on Moodle, increasing student participation.
Collaborated with Safety Trainer to integrate safety protocols into educational content

Content CreationMicrosoft PowerPointContent Writing