Jan 2024 – Feb 2024 · 1 mo · Greater Delhi Area · Remote

Aug 2023 – Mar 2024 · 7 mos · On-site

• 1. Organised flagship event "Crack it with SIIB," serving as the point of contact for both online and offline participants across India.
• 2. Collaborated with cross-functional teams, including faculty and students, to generate creative ideas and execute successful campaigns.
• 3. Developed and maintained positive relationships with media outlets and other external stakeholders, representing the college professionally and effectively in all communications.

Jul 2022 – Mar 2024 · 1 yr 8 mos · On-site

• 1. As a member of the Public Relations and Media Committee at SIIB Pune, I was responsible for overseeing the college's online presence and overall branding efforts.
• 2. Managed the college's website, forums, and Facebook page, ensuring that all content is up-to-date and engaging for students, faculty, and external stakeholders.
• 3. Planned and scheduled campaigns that cover the entire student body, utilizing various channels to effectively promote college events and initiatives.
• 4. Proofread reports, articles, and newsletters intended for internal and external stakeholders, ensuring accuracy and consistency in all messaging.

Jul 2023 – Apr 2024 · 9 mos · Patna, Bihar, India · Remote

• 1. Enhanced the client's online presence through targeted marketing and social media.
• 2. Analyzed pages, emphasized on content strategy, and delivered impactful content.
• 3. Drove user engagement and increased click-through rates.
• 4. Utilized data analytics to make data-driven marketing decisions.
• 5. Successfully managed cross-channel marketing efforts for consistent brand messaging.

Apr 2023 – Jun 2023 · 2 mos · Delhi, India · On-site

• 1. Conducted in-depth research on various aspects of the company, including import-export procedures, cross-trade, and import duties, resulting in a comprehensive understanding of the business profile.
• 2. Studied export rebates, remittances, and common products and countries involved in India's import-export, analyzing critical data that contributed to informed decision-making.
• 3. Successfully reached out to potential clients via 50 individual emails and 200 bulk emails, and followed up with direct phone calls, generating 30% increase in leads and substantial client engagement.
• 4. Skillfully managed and organized the existing client database, facilitating accurate sales forecasting and analysis of sales trends, leading to a 25% improvement in client retention strategies.
• 5. Led the establishment of Y&H Cargo and Dectrans Logistics' online presence on various social media platforms, crafting engaging content and strategies that resulted in a 40% growth in online followers and engagement.
• 6. Executed marketing campaigns, including blog posts and team features, strengthening the companies' online presence and fostering audience engagement, leading to a 20% increase in website traffic and inquiries.

Apr 2023 – May 2023 · 1 mo · Gurugram, Haryana, India · Remote

• 1. Successfully managed and handled MeMeraki's online presence on Twitter, implementing strategies to increase reach, engagement, and impressions.
• 2. Led the ideation and planning of the campaign calendar, ensuring timely and creative content delivery, including captivating captions, reels, videos, static creatives, polls, and blog posts, resulting in attracting a broader audience on Twitter.
• 3. Achieved exceptional results, increasing impressions from 2.2K in a 30-day period to an impressive 10K within just one month, marking a remarkable growth of over 50%.
• 4. Assumed responsibility for email marketing efforts, driving lead generation and customer engagement to expand MeMeraki's brand awareness and customer base.
• 5. Demonstrated creative flair and design skills in developing visually appealing and impactful business profiles and presentations, contributing to a professional and appealing brand image.
• 6. Engaged with school, college, and university directors and principals on LinkedIn, skillfully networking and proposing art workshops to boost sales and revenue for MeMeraki.
• 7. Maintained strong communication and collaboration with team members, ensuring seamless coordination and the successful execution of various branding initiatives.
• 8. Played a pivotal role in enhancing the overall brand visibility and recognition of MeMeraki, contributing significantly to the company's growth and market presence.

Feb 2023 – Apr 2023 · 2 mos · Gurugram, Haryana, India · Remote

• 1. Contributed to the growth of MakeMyTrip's online presence by driving higher ratings through the implementation of a comprehensive marketing campaign that resulted in a 20% increase in MakeMyTrip's ratings on Skyscanner.
• 2. Conducted MNB analysis to identify opportunities for price optimization and made recommendations to increase profitability without sacrificing customer satisfaction.
• 3. Analyzed and optimized prices for over 50 sectors across India and over 15 sectors in the UAE region.
• 4. Collaborated with the team to identify and implement strategies to enhance MakeMyTrip's online presence and drive customer engagement.
• 5. Gained valuable experience in the online travel industry and deepened my understanding of online marketing and analytics.
• 6. Contributed to a supportive team environment and fostered positive relationships with colleagues.

Jul 2021 – Sep 2021 · 2 mos · Bengaluru, Karnataka, India

• 1. As a Social Media and Online Reputation Management Executive at Swiggy, I was responsible for managing the brand's online presence and ensuring customer satisfaction through effective communication and problem-solving.
• 2. Handled customer, restaurant partner, and delivery partner queries on Facebook and Twitter, addressing their concerns and providing timely solutions to their problems.
• 3. Utilized Sprinklr, a social media management tool, to efficiently manage and track customer cases. Worked to ensure that cases were closed within a minimum time frame and that customer queries were resolved quickly and effectively.
• 4. Consistently achieved the required FRT (First Response Time) of 5 seconds or less, maintaining a high level of responsiveness and customer satisfaction.
• 5. Developed a deep understanding of Swiggy's business operations and customer needs, gaining valuable experience in social media management and customer service.

Apr 2021 – Jul 2021 · 3 mos

• 1. As a Social Media Marketing Head, I contributed to the company's marketing strategy by leveraging social media platforms to identify and acquire new customers.
• 2. Develop social media marketing plans and programs for each product, directing promotional support to achieve market share and drive sales growth.
• 3. Manage the day-to-day operations of the social media marketing department, scheduling and assigning tasks to employees, and following up on work results to ensure timely and effective delivery of campaigns.
• 4. Stay up-to-date with the latest social media trends, tools, and best practices, continuously exploring new opportunities to improve the company's online presence and engagement.
• 5. Monitor social media metrics and use data-driven insights to optimize campaigns, improve engagement rates, and track progress towards marketing goals.
• 6. Manage budgets and resources effectively, balancing the company's social media marketing needs with available resources and ensuring a positive return on investment.

Mar 2021 – Apr 2021 · 1 mo

• 1. As an Influencer Marketing Intern, I had a deep understanding of the latest trends and best practices on the Internet, particularly on social media platforms such as Facebook, Instagram, YouTube, and other community-based sites.
• 2. My primary responsibility was to influence people over social media to fill out the Shiksha review form, analyzing and validating their answers to improve the overall user experience and satisfaction.
• 3. I planned, executed, and followed up on individual projects, utilizing social media to drive engagement, increase awareness, and achieve desired outcomes.
• 4. Maintained strong relationships with key influencers and industry partners, identifying opportunities for collaboration and co-marketing efforts to expand the reach and impact of social media campaigns.

Feb 2021 – Mar 2021 · 1 mo

• 1. Worked as a Social Media Marketing Manager for Tech-Tyros, managing and creating engaging content for the company's social media handles, and increasing the overall engagement and followers on the platforms.
• 2. Collaborated with the content writing team for a week, working on creating and editing various pieces of content such as blogs, social media captions, and website copy, and completed all weekly tasks successfully.
• 3. Worked closely with the graphic design team, assisting in creating visual content for the company's website and social media handles, and ensuring that all tasks were completed to meet the team's standards.

Feb 2021 – Mar 2021 · 1 mo

• 1. Created engaging blog content and provided helpful recommendations to users on the SO Delhi app, addressing their queries and assisting them with daily outing plans and activities.
• 2. Successfully implemented social media strategies to promote and market the SO Delhi mobile app, resulting in increased user engagement and growth.

Aug 2020 – Oct 2020 · 2 mos · Gurugram, Haryana, India

• 1. Assisted the marketing/growth manager in daily activities related to user acquisition, activation, retention, and growth, resulting in a 15% increase in user acquisition and a 10% increase in user retention.
• 2. Worked on various funnels and cohorts, presenting data-backed business insights to the broader group that informed marketing and product decisions, resulting in a 20% increase in revenue.
• 3. Develop churn analysis and retention strategies to improve user retention rates.
• 4. Establish and maintain social media and influencer partnerships to boost brand awareness and drive transactions.
• 5. Devise and implement plans to reach potential users.

Aug 2020 – Sep 2020 · 1 mo · India

• 1. Conduct industry research and provide actionable insights to clients for expanding their digital reach, using expertise to provide tailored advice resulting in improved client performance.
• 2. Analyze social media metrics, develop reports, and recommend strategies to improve social media presence and performance, leading to a 25% increase in engagement and a 10% increase in followers.
• 3. Implement social media marketing and outreach strategies, collaborating with the team to develop and execute successful campaigns resulting in a 15% increase in website traffic.
• 4. Facilitate daily team calls, fostering open communication, and promoting collaboration leading to improved team productivity and efficiency.
• 5. Attend mentor calls to enhance learning and professional development, gaining valuable insights and knowledge in the digital marketing field.

Mar 2020 – Jan 2021 · 10 mos

Sep 2019 – Dec 2019 · 3 mos

• 1. Managed all social media accounts and created cross-platform content strategies
• 2. Developed new social media campaigns tailored to clients' needs and industries
• 3. Monitored social channels for trends and capitalized on them through Company's accounts
• 4. Volunteered to teach underprivileged children on weekends.

Jul 2019 – Aug 2019 · 1 mo · India

Jun 2019 – Sep 2019 · 3 mos · India

• 1. Responsible for promoting the foundation's activities through social media, increasing volunteer registrations and donor contributions. Volunteered in foundation's activities and helped campaign for their cause.
• 2. Worked to spread awareness of foundation's initiatives through social media and other channels, including promoting their centers and identifying potential donors. Also volunteered with the foundation directly to support their activities.

Mar 2019 – Apr 2019 · 1 mo · India

• 1. Applied various social media techniques to promote the company's social image across multiple social media platforms.
• 2. Coordinated with clients and customers through social media applications to ensure smooth communication and address any concerns or issues.
• 3. Interacted with the targeted audience through social media, helping to improve the company's reputation and establish a positive image.

Sep 2018 – Oct 2018 · 1 mo · India

• 1. Successfully increased the number of app downloads by 25% through targeted marketing campaigns and user acquisition strategies.
• 2. Conducted in-depth discussions on marketing aspects, resulting in a 15% increase in social media engagement.
• 3. Assisted in strategizing and finalizing key marketing decisions.