Vinod Jain Business Builder — CEO

🌟 Head of Marketing | Sales Growth Architect | Brand Builder | Channel Strategist I am a results-driven sales & marketing leader with 18+ years of proven success in driving topline growth, channel expansion, and brand transformation across Steel, Building Materials, Real Estate, Glassware, and Hospitality sectors. Currently serving as Vice President – Marketing at Shyam Steel Industries Ltd., I lead marketing, branding, and strategy for TMT & Structural Steel, steering 5L+ MT annual sales through a robust dealer–distributor network. I’ve championed the shift from traditional marketing to data-driven, scientific models, enabling stronger secondary sales, higher channel productivity, and sustainable market share growth. I excel at designing go-to-market strategies, ATL/BTL campaigns, dealer meets, influencer engagement, and CRM-led sales automation—all aligned to accelerate sales and elevate brand visibility. My leadership has powered new product launches, nationwide promotional drives, and large-scale channel partner programs that not only strengthened market penetration but also created a loyal ecosystem of dealers, contractors, engineers, and end customers. 🔹 Key Strengths: Channel Sales Leadership | Marketing Strategy & Brand Growth | Dealer–Distributor Network Development | ATL/BTL Campaigns | Incentive & Loyalty Programs | CRM & Sales Automation | Market Intelligence & Competition Benchmarking 💡 My vision: To build marketing strategies that don’t just sell products, but create enduring brands and future-ready sales engines that drive exponential growth. 🌐 Always open to conversations around mentorship, leadership, innovation, and business growth. 📩 Let’s connect at jainvinod.b@gmail.com

Stackforce AI infers this person is a B2B marketing leader specializing in building materials and brand transformation.

Location: Kolkata, West Bengal, India

Experience: 18 yrs 9 mos

Skills

Leadership
Marketing Strategy
Crm
Business Transformation
Brand Marketing
Project Management
Cost Management
Project Planning
Business Process Improvement
Financial Analysis
Reporting

Career Highlights

18+ years of sales and marketing leadership experience.
Expert in channel sales leadership and brand growth.
Proven success in driving marketing transformation.

Work Experience

Shyam Steel Industries Limited

Vice President & Head Sales Marketing (5 yrs 1 mo)

General Manager Marketing leading Transformation (1 yr 10 mos)

Deputy General Manager Marketing Strategy and Branding (1 yr 8 mos)

ArcelorMittal

Head – Commercials & EA to CMD (3 yrs)

La Opala RG Ltd.

Head – Contracts & Procurement (2 yrs)

Srijan Realty Ltd.

Executive Assistant to Managing Director (1 yr 2 mos)

Ambuja Realty Development Limited

Corporate Finance Executive (2 yrs 11 mos)

Reliance Capital Limited

Summer Intern (1 mo)

Economic Enterprises Inc

Assistant Manager (1 yr 1 mo)

Vinod Food Productions

Sole Proprietor (4 yrs 9 mos)

Education

PG Diploma (MBA) at Aravali Institute of Management

M.Com at Jai Narain Vyas University (JNVU), Jodhpur

B.Com at Maharaja Ganga Singh University (MGSU), Bikaner

Vinod Jain Business Builder

CEO

Kolkata, West Bengal, India18 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

18+ years of sales and marketing leadership experience.
Expert in channel sales leadership and brand growth.
Proven success in driving marketing transformation.

Stackforce AI infers this person is a B2B marketing leader specializing in building materials and brand transformation.

Contact

jainvinod.b@gmail.com LinkedIn

Skills

Core Skills

LeadershipMarketing StrategyCrmBusiness TransformationBrand MarketingProject ManagementCost ManagementProject PlanningBusiness Process ImprovementFinancial AnalysisReporting

Other Skills

Business StrategyTeam BuildingCross-Functional Team BuildingSales LeadershipSales AutomationCustomer Relationship Management (CRM)Sales & Marketing LeadershipMarketingBudget ManagementBudgetsBusiness AnalysisBusiness DevelopmentBusiness PlanningCompetitive AnalysisCost reduction initiatives

About

Experience

18 yrs 9 mos

Total Experience

3 yrs 1 mo

Average Tenure

8 yrs 7 mos

Current Experience

Shyam steel industries limited

3 roles

Vice President & Head Sales Marketing

Promoted

Apr 2021 – Present · 5 yrs 1 mo

Lead P&L for steel, TMT, construction chemicals & structural steel segments.
Design and execute GTM strategies for diverse locations and product lines
Build and scale high-performing sales & marketing teams across states.
Launch digital & CRM initiatives; enable real-time MIS & sales tracking.
Oversee major ATL/BTL campaigns, dealer meets, and loyalty programs.
Expanding market presence in South, Central and East India

LeadershipBusiness StrategyTeam BuildingCross-Functional Team BuildingBrand MarketingMarketing Strategy

General Manager Marketing leading Transformation

Promoted

Jun 2019 – Apr 2021 · 1 yr 10 mos

1. Led end-to-end marketing transformation, aligning brand, GTM, and demand strategy with long-term business growth objectives
2. Repositioned brand and portfolio from commodity-led selling to value-driven, differentiated market offerings
3. Drove data-led marketing and digital adoption to improve demand quality, channel effectiveness, and ROI through in-house built CRM and other applications
4. Built and scaled high-performance marketing teams with strong execution discipline and cross-functional alignment
5. Partnered closely with sales, operations, and leadership to design predictable, sustainable revenue engines

Business TransformationCustomer Relationship Management (CRM)Marketing StrategySales & Marketing LeadershipBrand MarketingMarketing

Deputy General Manager Marketing Strategy and Branding

Oct 2017 – Jun 2019 · 1 yr 8 mos

1. Brand Positioning in a Commodity-Driven Market
Own the differentiation of TMT rebar beyond price—anchoring the brand on strength, safety, trust, and application relevance for engineers, contractors, dealers, and masons.
3. Integrated Trade & Influencer Branding
Lead end-to-end branding across dealer networks, mason programs, contractor engagement, site branding, and regional activations to drive preference at the point of recommendation and purchase.
4. Product & Application Communication
Translate technical superiority (grade, ductility, corrosion resistance, earthquake safety) into simple, compelling communication for both technical and non-technical audiences.
5. Campaigns, Launches & Visibility Excellence
Conceptualize and execute high-impact brand campaigns, new grade launches, and sustained on-ground visibility (OOH, retail, site signage, events) aligned with sales priorities.
6. Brand Governance, Consistency & Measurement
Ensure strict brand guideline adherence across regions and partners while tracking brand health, competitive intensity, and ROI of branding investments.
7. Pricing strategies
8. Tracking the competition activities and pricing