Jun 2022 – May 2023 · 11 mos · United States

• Strategic Design System: Led the development of an all-encompassing design system, resulting in a remarkable 10% enhancement in the overall user experience. This strategic initiative not only bolstered Studypaq's user engagement but also facilitated a twofold expansion of its userbase.
• Unified User Experience: Through meticulous design and careful planning, achieved a harmonious and consistent user experience across diverse platforms. The implemented design system ensured that Studypaq's users enjoyed a seamless interaction, contributing significantly to the platform's impressive 2X increase in userbase.
• Impactful Results: The diligent creation and implementation of the design system yielded tangible results, evident in the notable improvement in user experience and the substantial growth in user numbers. This achievement reflects the successful alignment of design strategy with business goals at Studypaq.

Mar 2021 – Jan 2024 · 2 yrs 10 mos · Mumbai, Maharashtra, India

• BuycepsX designed a pioneering Hybrid Design Experience App for India's largest fitness and health ecosystem, catering to all ages and needs with unified services.
• Served as a Branding Designer, spearheading the end-to-end creation of three successful brands. Led ideation, developed logo guidelines, crafted brand strategy, set up Shopify websites, and orchestrated impactful social media campaign roadmaps with captivating visuals.

Feb 2020 – Mar 2021 · 1 yr 1 mo · Mumbai, Maharashtra, India

• Led comprehensive product assessment, developing a strategic roadmap for Quality Assurance, UX Enhancements, SEO, Conversion Rate Optimization, Mobile Responsiveness, Customer Trust, Returns & Complaints Management, Inventory, and Purchase Flow. Played a key role in boosting average orders by 55%.
• Assigned the responsibility of reducing COD orders due to elevated RTO and increased cash holding charges. After collaborating with engineers, sales, and marketing, we strategized to enhance online orders with exclusive offerings such as coupons, offers, and freebies. As part of the UX team, we designed an efficient user flow to effectively showcase and compare the value we provide for online orders. This initiative resulted in a successful outcome, increasing our prepaid order share from 25% to 60%.
• Led a 6-member team for 8 months in building an Authentication tool, Store Locator, Franchise Request, Loyalty Points system, Affiliate Marketing, Cross/Up-sell flows, Rating/Reviews systems, and a cohesive design system.

Apr 2017 – Feb 2020 · 2 yrs 10 mos · Mumbai, Maharashtra, India

• Designed Testbook's scalable web/mobile interfaces supporting 100x growth (25K→2M MAU). Built and led 9+ designer team from scratch. Created top-ranked education app (5M+ downloads).
• Designed a gamified learning app, pioneering hands-on student learning for government job prep using Yu-kai Chou's gamification principles. Achieved 5M+ downloads and a top 10 Play Store Education category ranking.
• Crafted a current affairs app leveraging psychological principles like spaced repetition and chunking, amassing 5M+ downloads with viral community traction.

Nov 2014 – Apr 2015 · 5 mos · Navi Mumbai, Maharashtra, India · On-site